---
title: "Betty Barclay Damen — €327K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/betty-barclay-damen"
last_updated: "2026-08-10T00:16:07.905Z"
locale: en
meta:
description: "Niche score 56/100 · €327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Betty Barclay Damen — €327K/yr Amazon DE Niche (2026) - Flapen"
---
# **betty barclay damen**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 41Conversion 10Competition 98Returns 93Price range 32Avg price 95Brand share 18Review moat 78Quality gap 48
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€39.56**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****434.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€327K**
€327K/yr · 995K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****€4.71–€267.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, betty barclay damen is a €327K/yr Amazon Germany market (995K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **betty barclay damen market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **€495K–€593K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,711**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **53%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**189**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**10%**
Top 20: 26%
**Open market**
**14%**
- Betty Barclay59% - bruno banani11% - Betty & Co10% - Amazon Essentials2% - Cartoon2% - Marks & Spencer2% - Open — no brand owns it (16 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/de/fashion/betty-barclay-damen/trend)
## **Top betty barclay damen search terms**
- **betty barclay damen**271K/yr-3.8%0.1% conv. - **betty barclay damen kleid**94K/yr+179.6%0.1% conv. - **betty barclay**130K/yr+8.2%0.1% conv. - **bruno banani damen parfüm**161K/yr-5.6%3.8% conv. - **betty barclay damen shirt**52K/yr+76.9%0.1% conv. - **betty barclay damen parfüm**67K/yr+5.2%2.0% conv. - **betty barclay damen jacke**55K/yr-46.5%0.1% conv. - **betty barclay kleid**18K/yr+49.5%0.1% conv. - **betty barclay tender blossom**11K/yr+79.2%4.0% conv. - **betty barclay damen bluse**16K/yr+15.3%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/betty-barclay-damen/search-terms)
## **Top betty barclay damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3K2%€7K3%€10K4%€13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**bruno banani Woman Eau de Parfum Blumig-fruchtiges Damen Parfüm 1er Pack (1 x 30ml)**bruno banani**€10.39**4.7★840 rev](https://www.amazon.de/dp/B09DCZ6JBT) [2**Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink**Betty Barclay**€65.82**4.5★2 rev](https://www.amazon.de/dp/B0FRXGMP68) [3**Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature**Betty Barclay**€30.32**4.0★2 rev](https://www.amazon.de/dp/B0FRXKHDGG) [4**Betty Barclay Damen Top aus Baumwolle**Betty Barclay**€6.01**5.0★1 rev](https://www.amazon.de/dp/B0FV3JNF6P) [5**Betty Barclay Damen Shirtkleid mit 3/4 Arm 42 Dunkelblau/Blau**Betty Barclay**€71.05**0.0★0 rev](https://www.amazon.de/dp/B0FG1KCF5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml**bruno banani**€9.46**17 rev3mo ago](https://www.amazon.de/dp/B0GRJ5YTG9) [**Betty Barclay Damen Top aus Baumwolle**Betty Barclay**€6.01**1 rev9mo ago](https://www.amazon.de/dp/B0FV3JNF6P) [**Betty Barclay Damen Etuikleid mit 3/4 Arm 42 Dunkelblau/Weiß**Betty Barclay**€41.16**5 rev9mo ago](https://www.amazon.de/dp/B0FV3GLC3P) [**Betty Barclay Tender Blossom | Eau de Parfum - blumig - frischer verführerischer Duft - charmante Komposition für die gefühlvolle Frau | 20ml Natural Spray Vaporisateur**Betty Barclay**€10.27**16 rev9mo ago](https://www.amazon.de/dp/B0FJLLK68T) [**Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink**Betty Barclay**€65.82**2 rev9mo ago](https://www.amazon.de/dp/B0FRXGMP68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betty Barclay Damen Sommerkleid ohne Arm 40 Dunkelblau/Weiß**Betty Barclay**€42.49**5.0★**▲ 54%**](https://www.amazon.de/dp/B0FRXJJ8BC) [**Betty Barclay Damen Midikleid mit Raffung 42 Mint/Green**Betty Barclay**€61.66**4.0★**▲ 54%**](https://www.amazon.de/dp/B0FJFGQZFR) [**Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature**Betty Barclay**€30.32**4.0★**▲ 54%**](https://www.amazon.de/dp/B0FRXKHDGG) [**bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml**bruno banani**€9.46**4.4★**▲ 53%**](https://www.amazon.de/dp/B0GRJ5YTG9) [**Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink**Betty Barclay**€65.82**4.5★**▲ 53%**](https://www.amazon.de/dp/B0FRXGMP68)
**~~View all trending →~~**
## **What buyers say about betty barclay damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**71%
*“Mega Duft”*
**Qualität insgesamt**4%
*“Top Produkt”*
**Gesamtgröße**4%
*“Passt perfekt”*
**Geschenk Zweck**3%
*“Geschenk”*
**Preis-Leistungs-Verhältnis**3%
*“Super Spray, super Preis”*
**Komfort insgesamt**3%
*“Angenehm”*
**Eignung heißes Wetter**2%
*“Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt”*
**Farbe**1%
*“Farben stimmen”*
**Haltbarkeit**1%
*“Richt gut und hält lange an”*
**Materialqualität**1%
*“Einziger Pluspunkt: Das Material ist echt angenehm”*
### **What buyers complain about **
**Geruch**38%
*“Fieser Duft”*
**Haltbarkeit**14%
*“Haltbarkeit sehr kurz”*
**Gesamtgröße**11%
*“Passform leider ein Flop.”*
**Qualität insgesamt**3%
*“Schlechte Qualität und Service”*
**Einfache Anwendung**3%
*“Selbst wenn man frisch rasiert ist, ist es unangenehm esaufzutragen”*
**Benutzerfreundlichkeit**3%
*“schlecht raus zu kriegen”*
**Preis-Leistungs-Verhältnis**3%
*“Schade ums Geld”*
**Dicke**1%
*“der Stoff könnte dicker sein,”*
**Stärke**1%
*“Schwache leistung”*
**Hartes Gefühl**1%
*“Hart wie eine Handseife”*
### **Top return reasons **
**Gesamtgröße**28%
**Geruch**22%
**Länge**7%
**Breite**6%
**Materialqualität**5%
**Farbe**3%
**beworben Vs Tatsächliches Produkt**3%
**Auslaufsicher**2%
**Preis-Leistungs-Verhältnis**2%
**Defekt Material/Teile**2%
## **Common questions**
- **Is betty barclay damen profitable to sell on Amazon Germany?**
- The niche generates €327K/yr across 273 tracked products. 9 of 91 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the betty barclay damen niche?**
- 22 brands and 189 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in betty barclay damen?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Gesamtgröße. The return rate is 1.1%.
- **When does demand for betty barclay damen peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the betty barclay damen niche?**
- Listings span €4.71–€267.09; the average listing price is €39.56 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
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