---
title: "Asics — €493K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/asics"
last_updated: "2026-08-09T22:32:03.107Z"
locale: en
meta:
description: "Niche score 50/100 · €493K/yr market · 2.9M searches/yr · €71.65 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €493K/yr market · 2.9M searches/yr · €71.65 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Asics — €493K/yr Amazon DE Niche (2026) - Flapen"
---
# **asics**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Market size 59Growth 51Conversion 3Competition 96Returns 6Price range 64Avg price 85Brand share 10Review moat 53Quality gap 67
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****€71.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€32.45–€138.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€493K**
€493K/yr · 2.9M searches
**Review moat**
**Good****1,389.66**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+21.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****10.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, asics is a €493K/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **asics market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€430K–€573K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#369**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **34%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**183**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 38%
**Open market**
**2%**
- ASICS56% - XTEP28% - Brooks6% - Under Armour4% - HOKA3% - adidas2% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +21.1% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/fashion/asics/trend)
## **Top asics search terms**
- **asics**813K/yr+42.4%0.0% conv. - **asics laufschuhe herren**633K/yr+5.0%0.1% conv. - **brooks laufschuhe herren**237K/yr+43.1%0.1% conv. - **asics herren**237K/yr+15.5%0.1% conv. - **hoka laufschuhe herren**161K/yr+13.6%0.1% conv. - **under armour herren schuhe**177K/yr-10.3%0.1% conv. - **asics gel**112K/yr+18.7%0.1% conv. - **running-schuhe**68K/yr+18.4%0.0% conv. - **asics schuhe herren**59K/yr+8.1%0.0% conv. - **asics herren schuhe**47K/yr+20.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/asics/search-terms)
## **Top asics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€10K4%€20K6%€30K8%€39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASICS Gel-Excite 11 Sneaker**ASICS**€59.76**4.5★349 rev](https://www.amazon.de/dp/B0F8VHTNWW) [2**XTEP Laufschuhe Herren Profi 2 000KM Abriebfest 70% Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe Professionelle für Langstreckenläufe 20 km Weiß-Lime Grün 43**XTEP**€86.40**4.3★102 rev](https://www.amazon.de/dp/B0F1C8C2YL) [3**ASICS Gel-Contend 9 Sneaker**ASICS**€45.74**4.5★3,061 rev](https://www.amazon.de/dp/B0CYT2SM6Q) [4**ASICS Gel Mission Herren Outdoor Schuhe 1131A069 D Schuhgröße:44 EU**ASICS**€50.83**4.2★1,171 rev](https://www.amazon.de/dp/B0D5HB3TCP) [5**XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41**XTEP**€71.24**5.0★1 rev](https://www.amazon.de/dp/B0DRN6P46M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41**XTEP**€71.24**1 rev5mo ago](https://www.amazon.de/dp/B0DRN6P46M) [**XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43.5**XTEP**€117.36**22 rev5mo ago](https://www.amazon.de/dp/B0DRN24QG1) [**XTEP Laufschuhe Herren 2000KM Serie 3.0 Extrem Abriebfest 70% Energierückgabe Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe für Langstreckenläufe 20 km Grau 43**XTEP**€86.63**102 rev5mo ago](https://www.amazon.de/dp/B0DRN9X28R) [**ASICS Gel-Excite 11 Sneaker**ASICS**€59.76**349 rev7mo ago](https://www.amazon.de/dp/B0F8VHTNWW) [**ASICS Herren Patriot 14 Sneaker Black Aegean Blue 43.5 EU**ASICS**€37.64**456 rev7mo ago](https://www.amazon.de/dp/B0F8VF87GX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASICS Gel-Cumulus 28 Laufschuhe Neutralschuh Herren schwarz - Black/White 44 5**ASICS**€86.99**4.7★**▲ 15%**](https://www.amazon.de/dp/B0G2M8S5FN) [**XTEP Laufschuhe Herren 2000KM Serie 3.0 Extrem Abriebfest 70% Energierückgabe Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe für Langstreckenläufe 20 km Grau 43**XTEP**€86.63**4.3★**▲ 15%**](https://www.amazon.de/dp/B0DRN9X28R) [**XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43.5**XTEP**€117.36**4.7★**▲ 15%**](https://www.amazon.de/dp/B0DRN24QG1) [**XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41**XTEP**€71.24**5.0★**▲ 15%**](https://www.amazon.de/dp/B0DRN6P46M) [**ASICS Gel-Venture 11 Laufschuhe Trailschuh Herren schwarz - Black/cool Grey 44**ASICS**€51.24**4.5★**▲ 15%**](https://www.amazon.de/dp/B0F8VD8374)
**~~View all trending →~~**
## **What buyers say about asics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**22%
*“passen”*
**Komfort insgesamt**18%
*“Super bequem zum walken”*
**Übung/Sporteignung**14%
*“Super Laufschuh”*
**Qualität insgesamt**13%
*“Top Qualität für den Preis”*
**Preis-Leistungs-Verhältnis**6%
*“Dem Preis entsprechend gut”*
**Gewicht leicht**5%
*“Schön luftig und leicht für den Sommer”*
**Haltbarkeit**2%
*“Die Schuhe wirken so das sie ein paar Jahre halten”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie erwartet perfekt”*
**Stärke**1%
*“Ist stabiler als der Vorgänger - Super”*
**Materialqualität**1%
*“gut material”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Normal ist etwas schmal geschnitten”*
**Haltbarkeit**10%
*“Mängel in der Haltbarkeit”*
**Qualität insgesamt**10%
*“Billiger Müll”*
**Füße fit**8%
*“Der Schuh fällt recht schmal aus”*
**Wasserbeständigkeit**4%
*“Gemütlich, allerdings nach sechs Monaten wasserdurchlässig”*
**beworben Vs Tatsächliches Produkt**4%
*“Das Bild auf der Website passt nicht zum gelieferten Artikel”*
**Preis-Leistungs-Verhältnis**4%
*“Die Schuhe sind nicht mal 20€ wert”*
**Lederqualität**3%
*“Teilleder mit Stoff anstatt voll Leder”*
**Produktzustand**3%
*“Sind wohl keine neuen Schuhe”*
**Breite**3%
*“nicht für hoher und breiter Spann”*
### **Top return reasons **
**Gesamtgröße**42%
**Füße fit**20%
**Breite**10%
**Komfort insgesamt**4%
**Materialqualität**3%
**Qualität insgesamt**3%
**Farbe**2%
**Länge**2%
**Preis-Leistungs-Verhältnis**1%
**Produktzustand**1%
## **Common questions**
- **Is asics profitable to sell on Amazon Germany?**
- The niche generates €493K/yr across 141 tracked products. 24 of 79 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the asics niche?**
- 10 brands and 183 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in asics?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 10.3% — above our launch gate.
- **When does demand for asics peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the asics niche?**
- Listings span €32.45–€138.32; the average listing price is €71.65 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)