---
title: "Alpha Industries — €218K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/alpha-industries"
last_updated: "2026-08-09T22:36:07.586Z"
locale: en
meta:
description: "Niche score 42/100 · €218K/yr market · 1.1M searches/yr · €34.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €218K/yr market · 1.1M searches/yr · €34.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alpha Industries — €218K/yr Amazon DE Niche (2026) - Flapen"
---
# **alpha industries**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 42Growth 12Conversion 7Competition 95Returns 22Price range 51Avg price 95Brand share 15Review moat 39Quality gap 60
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€34.52**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€10.98–€176.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€218K**
€218K/yr · 1.1M searches
**Review moat**
**Okay****2,579.59**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, alpha industries is a €218K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alpha industries market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€138K–€173K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,684**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **54%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 45%
**Open market**
**5%**
- ALPHA INDUSTRIES86% - Lonsdale5% - HMIYA1% - Ellesse1% - geeksport1% - Lyle & Scott1% - Open — no brand owns it (13 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -26.0% search growth over the last 90 days.
50K30KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/fashion/alpha-industries/trend)
## **Top alpha industries search terms**
- **alpha industries t-shirt herren**187K/yr+125.3%0.5% conv. - **alpha industries**389K/yr-37.4%0.2% conv. - **alpha industries jacke herren**240K/yr-66.7%0.1% conv. - **alpha industries herren**44K/yr-39.3%0.1% conv. - **alpha industries hoodie herren**53K/yr-48.5%0.1% conv. - **alpha industries pullover herren**104K/yr-74.4%0.2% conv. - **t shirt herren alpha industries**10K/yr+124.3%0.7% conv. - **alpha industries jacke**22K/yr-29.9%0.0% conv. - **tshirt herren alpha industries**8K/yr+89.9%0.6% conv. - **alpha jacke herren**18K/yr-50.3%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/alpha-industries/search-terms)
## **Top alpha industries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€4K4%€9K6%€13K8%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpha Industries Basic T-Shirt für Herren Black**ALPHA INDUSTRIES**€15.56**4.4★8,121 rev](https://www.amazon.de/dp/B00767PB7W) [2**Alpha Industries Basic T Small Logo T-Shirt für Herren Black**ALPHA INDUSTRIES**€14.58**4.5★1,894 rev](https://www.amazon.de/dp/B07DVF5R27) [3**Alpha Industries Alpha Label T 2 Pack T-Shirt für Herren Greyblack/Black**ALPHA INDUSTRIES**€22.45**4.5★214 rev](https://www.amazon.de/dp/B09GVXPC1D) [4**Lonsdale Herren Bangor Double Pack T Shirt Black/Olive XL EU**Lonsdale**€22.51**4.6★951 rev](https://www.amazon.de/dp/B08JM27DBY) [5**Alpha Industries Basic T Small Logo T-Shirt für Herren Olive**ALPHA INDUSTRIES**€15.07**4.5★1,894 rev](https://www.amazon.de/dp/B07JNCPX7T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alpha Industries Alpha Label T T-Shirt für Herren Pastel Grey**ALPHA INDUSTRIES**€20.44**29 rev2y ago](https://www.amazon.de/dp/B0CJ9NVQYB) [**Alpha Industries Basic T-Shirt für Herren Radiant Red**ALPHA INDUSTRIES**€18.97**8,121 rev2y ago](https://www.amazon.de/dp/B0CHYHQFBJ) [**Alpha Industries Alpha Label T 2 Pack T-Shirt für Herren Black/White**ALPHA INDUSTRIES**€26.15**96 rev3y ago](https://www.amazon.de/dp/B0BHWRC95J) [**Alpha Industries Basic T Small Logo T-Shirt für Herren Light Blue**ALPHA INDUSTRIES**€14.89**1,894 rev4y ago](https://www.amazon.de/dp/B08Z44RZB5) [**Alpha Industries Backprint T T-Shirt für Herren Greyblack/Black**ALPHA INDUSTRIES**€18.56**430 rev4y ago](https://www.amazon.de/dp/B09NNWRWDZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lonsdale Herren St. Erney T Shirt Navy M EU**Lonsdale**€10.98**4.6★**▲ 77%**](https://www.amazon.de/dp/B08X7DR54J) [**Alpha Industries Basic T Small Logo Camo T-Shirt für Herren Black Camo**ALPHA INDUSTRIES**€19.34**4.3★**▲ 77%**](https://www.amazon.de/dp/B088DFT2HD) [**Alpha Industries Basic T-Shirt für Herren Black**ALPHA INDUSTRIES**€15.56**4.4★**▲ 76%**](https://www.amazon.de/dp/B00767PB7W) [**Alpha Industries Basic T Small Logo T-Shirt für Herren Olive**ALPHA INDUSTRIES**€15.07**4.5★**▲ 76%**](https://www.amazon.de/dp/B07JNCPX7T) [**Alpha Industries Basic T Small Logo T-Shirt für Herren Black/Blue**ALPHA INDUSTRIES**€15.19**4.5★**▲ 76%**](https://www.amazon.de/dp/B07JNLQ9KR)
**~~View all trending →~~**
## **What buyers say about alpha industries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Super Qualität”*
**Gesamtgröße**29%
*“Passt”*
**Komfort insgesamt**8%
*“bequem”*
**Materialqualität**6%
*“Super Material und Passform”*
**Design insgesamt**5%
*“Design: Das Logo auf der Brust ist sauber gedruckt und sieht einfach zeitlos aus”*
**Form/Stil**2%
*“Sehr cooler Schnitt”*
**Preis-Leistungs-Verhältnis**2%
*“Preis Leistung in Ordnung”*
**Taschen/Abteilungen**2%
*“Prima kurze Hose mit einigen verstau Möglichkeiten”*
**Stärke**2%
*“Solide”*
**Wärme**2%
*“Sie hält gut warm”*
### **What buyers complain about **
**Gesamtgröße**41%
*“xxl fällt klein aus”*
**Qualität insgesamt**14%
*“Leider bin ich mit der Qualität und der Pullovers nicht zufrieden gewesen und aus diesem Grund habe ich die den Pullover retourniert”*
**Produktzustand**6%
*“Ich wollte neue Ware, keine gebrauchte”*
**Druckqualität**6%
*“Leider nach ein paar Wäschen splittert das Bedruckte ab”*
**Materialqualität**6%
*“Ganz seltsamer Stoffmix”*
**Geeignet für Maschinenwäsche**3%
*“Habe aber dass Gefühl das es nach dem zweiten Mal waschen schon ein bisschen eingelaufen ist”*
**Geruch**3%
*“Schweißgeruch”*
**Falten**3%
*“Kam total zerknittert an”*
**Farbe**2%
*“Allerdings verlieren diese bei den Camoflage Mustern einiges an Farbe”*
**Oberschenkel fit**1%
*“An den Oberschenkeln etwas eng”*
### **Top return reasons **
**Gesamtgröße**60%
**Länge**7%
**Breite**5%
**Farbe**4%
**Materialqualität**4%
**Qualität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Lücke/Loch**2%
**Nähen/Finish/Polieren**1%
**Produktzustand**1%
## **Common questions**
- **Is alpha industries profitable to sell on Amazon Germany?**
- The niche generates €218K/yr across 144 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the alpha industries niche?**
- 19 brands and 89 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in alpha industries?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Produktzustand. The return rate is 5.9% — above our launch gate.
- **What does it cost to enter the alpha industries niche?**
- Listings span €10.98–€176.44; the average listing price is €34.52 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.
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