---
title: "Adidas Superstar Herren — €56K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/adidas-superstar-herren"
last_updated: "2026-08-09T20:13:06.258Z"
locale: en
meta:
description: "Niche score 35/100 · €56K/yr market · 322K searches/yr · €59.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €56K/yr market · 322K searches/yr · €59.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas Superstar Herren — €56K/yr Amazon DE Niche (2026) - Flapen"
---
# **adidas superstar herren**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 4Competition 74Returns 16Price range 88Avg price 90Brand share 2Review moat 28Quality gap 57
**Avg price**
**Great****€59.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.48–€96.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,729.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€56K**
€56K/yr · 322K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, adidas superstar herren is a €56K/yr Amazon Germany market (322K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas superstar herren market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€30K–€45K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,157**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **59%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**0%**
- adidas69% - adidas Originals26% - Tommy Hilfiger2% - Amazon Essentials1% - CALTO1% - Endoto1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -6.6% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/fashion/adidas-superstar-herren/trend)
## **Top adidas superstar herren search terms**
- **adidas superstar herren**141K/yr+5.0%0.2% conv. - **adidas superstar**124K/yr-17.2%0.1% conv. - **adidas superstar 2**13K/yr-15.8%0.1% conv. - **superstar**9K/yr-3.2%0.1% conv. - **adidas superstar men**7K/yr+45.8%0.4% conv. - **adidas schuhe herren superstar**6K/yr+4.7%0.1% conv. - **adidas superstar damen schwarz**7K/yr-31.5%0.5% conv. - **adidas superstar 2 herren**5K/yr-40.4%0.3% conv. - **adidas superstars**4K/yr+7.7%0.2% conv. - **superstars adidas damen**4K/yr-15.1%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/adidas-superstar-herren/search-terms)
## **Top adidas superstar herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€6K15%€8K20%€11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Superstar II IH8659 Unisex Sneakers White 44 EU**adidas Originals**€88.31**4.6★250 rev](https://www.amazon.de/dp/B0DVWYL8DG) [2**adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU**adidas**€38.61**4.5★246 rev](https://www.amazon.de/dp/B0DL7KPGH3) [3**adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU**adidas**€35.81**4.5★374 rev](https://www.amazon.de/dp/B0F338W3BY) [4**adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU**adidas**€40.14**4.5★246 rev](https://www.amazon.de/dp/B0DL7766ZS) [5**adidas Superstar II J JH9976 Kinder Sneakers - 38 2/3 EU**adidas**€72.71**4.2★58 rev](https://www.amazon.de/dp/B0FHFF4GCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5**adidas**€71.46**10 rev5mo ago](https://www.amazon.de/dp/B0DJHNHMT9) [**adidas Superstar ID8723 Herren-Sneaker Schwarz Schwarz 42 2/3 EU**adidas**€64.45**10 rev5mo ago](https://www.amazon.de/dp/B0GGVNXK12) [**adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU**adidas**€38.61**246 rev7mo ago](https://www.amazon.de/dp/B0DL7KPGH3) [**adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU**adidas**€35.81**374 rev7mo ago](https://www.amazon.de/dp/B0F338W3BY) [**adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU**adidas**€40.14**246 rev7mo ago](https://www.amazon.de/dp/B0DL7766ZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Herren VS Pace 2.0 Shoes Cloud white/Cloud white/Cloud white 42 EU**adidas**€30.07**4.4★**▲ 53%**](https://www.amazon.de/dp/B0BJL3NSVL) [**adidas Herren Streettalk Shoes FTWR White/FTWR White/FTWR White 43 1/3 EU**adidas**€39.40**4.5★**▲ 52%**](https://www.amazon.de/dp/B0DL7TJV21) [**adidas Herren Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 44 EU**adidas**€40.48**4.5★**▲ 52%**](https://www.amazon.de/dp/B0F338DJR8) [**adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5**adidas**€71.46**4.0★**▲ 51%**](https://www.amazon.de/dp/B0DJHNHMT9) [**adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU**adidas**€35.81**4.5★**▲ 51%**](https://www.amazon.de/dp/B0F338W3BY)
**~~View all trending →~~**
## **What buyers say about adidas superstar herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**36%
*“Super Passform”*
**Komfort insgesamt**22%
*“Super bequeme Schuhe”*
**Qualität insgesamt**17%
*“Qualität”*
**Preis-Leistungs-Verhältnis**12%
*“Preis/Leistung Top”*
**Form/Stil**3%
*“Schick, sehr Gut, wie Neu”*
**Haftung/Klebrigkeit**3%
*“Hoffe nur dass der Kleber lange hält”*
**beworben Vs Tatsächliches Produkt**2%
*“Top wie beschrieben”*
**Gewicht leicht**1%
*“Total leicht und auch nach stundenlangem Tragen eine Wohltat für die Füße”*
**Design insgesamt**1%
*“Ich gebe 2 Sterne für die schöne Optik und die Verarbeitung”*
### **What buyers complain about **
**Gesamtgröße**57%
*“Fällt klein aus”*
**Hartes Gefühl**9%
*“beide sind gleich hart”*
**Qualität insgesamt**7%
*“Qualität mangelhaft”*
**Qualität der Innensohle**4%
*“Adidas Superstar XLG Gr. 38 - mittlerweile das zweite Paar, bei dem nach nicht einmal einem Jahr das Innenfutter total zerfleddert war”*
**Fersenstütze**4%
*“aber meiner Meinung nach zu wenig Halt im Fersenbereich.”*
**Haltbarkeit**4%
*“Wie kann es sein das es so schnell kaputt gehen”*
**Wärme**2%
*“So wird es wohl ziemlich warm werden”*
**Lederqualität**2%
*“Leider kein Leder, sondern Synthetik”*
**Außensohlenqualität**2%
*“Extrem harte Sohle”*
**Benutzerfreundlichkeit**2%
*“Daher ist ein Abrollen des Fußes beim Laufen meines Erachtens unmöglich”*
### **Top return reasons **
**Gesamtgröße**47%
**Füße fit**16%
**Breite**12%
**Farbe**5%
**Komfort insgesamt**4%
**Qualität insgesamt**3%
**Materialqualität**3%
**Fersenstütze**1%
**Defekt Material/Teile**1%
**Produktzustand**1%
## **Common questions**
- **Is adidas superstar herren profitable to sell on Amazon Germany?**
- The niche generates €56K/yr across 37 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the adidas superstar herren niche?**
- 6 brands and 84 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in adidas superstar herren?**
- Top complaints mined from reviews: Gesamtgröße, Hartes Gefühl, Qualität insgesamt. The return rate is 7.4% — above our launch gate.
- **When does demand for adidas superstar herren peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the adidas superstar herren niche?**
- Listings span €7.48–€96.81; the average listing price is €59.83 (sweet spot $15–$100). The average incumbent carries 3,730 reviews — the moat a new listing must climb.
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