---
title: "Adidas 36 — €46K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/adidas-36"
last_updated: "2026-08-09T22:38:07.049Z"
locale: en
meta:
description: "Niche score 42/100 · €46K/yr market · 180K searches/yr · €22.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €46K/yr market · 180K searches/yr · €22.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas 36 — €46K/yr Amazon DE Niche (2026) - Flapen"
---
# **adidas 36**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 26Conversion 14Competition 97Returns 15Price range 78Avg price 95Brand share 39Review moat 42Quality gap 45
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€22.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.81–€49.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,342.98**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€46K**
€46K/yr · 180K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, adidas 36 is a €46K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas 36 market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€46K–€57K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**266**
**Top-5 brand share**
**81%**
Top 20: 97%
**Top-5 click share**
**11%**
Top 20: 26%
**Open market**
**24%**
- adidas47% - PUMA18% - KKTOTO3% - hummel3% - Amazon Essentials3% - Champion2%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +1.2% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/adidas-36/trend)
## **Top adidas 36 search terms**
- **puma kinder**31K/yr+69.7%0.2% conv. - **adidas 36**17K/yr-0.3%0.9% conv. - **schuhe 36**14K/yr+8.9%0.4% conv. - **sneaker weiß kinder**12K/yr+11.7%0.3% conv. - **sneaker 29**10K/yr-15.1%0.5% conv. - **adidas schuhe 36**9K/yr-12.7%1.1% conv. - **sneaker 28**9K/yr-22.1%1.3% conv. - **sneaker 30**8K/yr-6.5%0.3% conv. - **adidas 36 jungen**8K/yr-14.3%1.9% conv. - **sneaker 27**9K/yr-30.5%1.3% conv. [**All search terms **](https://flapen.com/research/de/fashion/adidas-36/search-terms)
## **Top adidas 36 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€4642%€9283%€1K4%€2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU**adidas**€25.75**4.5★2,738 rev](https://www.amazon.de/dp/B0CKXV4WMG) [2**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU**adidas**€20.85**4.7★627 rev](https://www.amazon.de/dp/B0F1XC7X96) [3**adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU**adidas**€27.63**4.6★5,654 rev](https://www.amazon.de/dp/B0CKLX2YTX) [4**adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU**adidas**€25.25**4.2★4,436 rev](https://www.amazon.de/dp/B0DL6KXX69) [5**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU**adidas**€25.11**4.6★408 rev](https://www.amazon.de/dp/B0F2GQ5TPT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU**Amazon Essentials**€20.80**115 rev6mo ago](https://www.amazon.de/dp/B0F7M4CXVP) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU**adidas**€20.85**627 rev7mo ago](https://www.amazon.de/dp/B0F1XC7X96) [**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU**adidas**€25.11**408 rev7mo ago](https://www.amazon.de/dp/B0F2GQ5TPT) [**adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU**adidas**€30.13**266 rev7mo ago](https://www.amazon.de/dp/B0F2B6ZY7X) [**adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 36 2/3 EU**adidas**€26.23**94 rev7mo ago](https://www.amazon.de/dp/B0F3471D6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU**adidas**€25.25**4.2★**▲ 44%**](https://www.amazon.de/dp/B0DL6KXX69) [**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 36 2/3 EU**adidas**€22.83**4.5★**▲ 42%**](https://www.amazon.de/dp/B0CKXT5KB4) [**Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU**Amazon Essentials**€20.80**4.4★**▲ 41%**](https://www.amazon.de/dp/B0F7M4CXVP) [**PUMA Unisex Kinder Anzarun Lite Ac Inf Turnschuhe Peacoat Puma White 23 EU**PUMA**€18.32**4.6★**▲ 40%**](https://www.amazon.de/dp/B07SBWLS5P) [**adidas Unisex Daily 4.0 Shoes Clay/Core Black/Core White 36 EU**adidas**€18.28**4.6★**▲ 39%**](https://www.amazon.de/dp/B0CKXZ9K9M)
**~~View all trending →~~**
## **What buyers say about adidas 36**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“Super Passform”*
**Qualität insgesamt**19%
*“Gewohnt super Qualität”*
**Komfort insgesamt**19%
*“Ultra bequem”*
**Preis-Leistungs-Verhältnis**8%
*“Preis-Leistung super”*
**Gewicht leicht**5%
*“Federleichte Lieblingsschuhe”*
**Farbe**3%
*“Top Farbe”*
**beworben Vs Tatsächliches Produkt**2%
*“So wie beschrieben immer wieder gerne”*
**Übung/Sporteignung**2%
*“Perfekt zum Sportunterricht”*
**Design insgesamt**2%
*“Amazon Basics setzt hier bewusst auf einen zeitlosen Look, der schlicht und dennoch elegant wirkt”*
**Stärke**1%
*“robust”*
### **What buyers complain about **
**Gesamtgröße**39%
*“fällt kleiner aus”*
**Haltbarkeit**10%
*“Einen Tag in der Kita getragen, schon kaputt”*
**Qualität insgesamt**10%
*“Qualität ungenügend”*
**Stärke**3%
*“Sie sind nicht so robust”*
**Hartes Gefühl**3%
*“ziemlich starr/hart”*
**Produktzustand**3%
*“Nachkaufprodukt”*
**Übung/Sporteignung**2%
*“ist aber für den täglichen Gebrauch auf dem Spielplatz oder beim Toben nicht optimal.”*
**Außensohlenqualität**2%
*“Sohle extrem rutschig”*
**Stoßdämpfung**2%
*“Leider der Schock, Schuhe sind / waren schon getragen, kaputt und verschmutzt bzw abgenutzt”*
**Transparenz**2%
*“Hose durchsichtig”*
### **Top return reasons **
**Gesamtgröße**60%
**Füße fit**12%
**Breite**8%
**Farbe**4%
**Materialqualität**2%
**Komfort insgesamt**2%
**Qualität insgesamt**1%
**beworben Vs Tatsächliches Produkt**1%
**Hartes Gefühl**1%
**Produktzustand**1%
## **Common questions**
- **Is adidas 36 profitable to sell on Amazon Germany?**
- The niche generates €46K/yr across 264 tracked products. 21 of 63 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the adidas 36 niche?**
- 33 brands and 266 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in adidas 36?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 7.9% — above our launch gate.
- **What does it cost to enter the adidas 36 niche?**
- Listings span €5.81–€49.85; the average listing price is €22.86 (sweet spot $15–$100). The average incumbent carries 2,343 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)