---
title: "S Pen — €120K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/s-pen"
last_updated: "2026-08-10T12:55:05.084Z"
locale: en
meta:
description: "Niche score 36/100 · €120K/yr market · 263K searches/yr · €13.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €120K/yr market · 263K searches/yr · €13.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S Pen — €120K/yr Amazon DE Niche (2026) - Flapen"
---
# **s pen**
**Skip it**
Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 10Conversion 42Competition 20Returns 50Price range 44Avg price 64Brand share 12Review moat 57Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€13.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,236.57**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****€5.97–€21.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€120K**
€120K/yr · 263K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, s pen is a €120K/yr Amazon Germany market (263K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s pen market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€82K–€109K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- SBPEN47% - Samsung38% - Kenkor4% - Peixiong3% - PCTC3% - MEKO3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/s-pen/trend)
## **Top s pen search terms**
- **s pen**31K/yr-4.1%1.1% conv. - **samsung s pen**26K/yr-25.1%2.5% conv. - **samsung tablet stift**25K/yr-30.8%3.1% conv. - **tablet stift samsung**25K/yr-40.9%2.9% conv. - **samsung pen**21K/yr-26.9%2.7% conv. - **spen**16K/yr-21.3%0.4% conv. - **samsung stift für tablet**15K/yr-28.0%2.8% conv. - **s pen samsung**17K/yr-54.6%1.9% conv. - **samsung stift**13K/yr-35.3%1.3% conv. - **stift für tablet samsung**13K/yr-46.3%3.8% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/s-pen/search-terms)
## **Top s pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€12K20%€24K30%€36K40%€48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)**SBPEN**€9.62**3.9★191 rev](https://www.amazon.de/dp/B0FXH8BQV4) [2**Samsung S Pen EJ-PT730 für Galaxy Tab S7 FE Schwarz**Samsung**€21.41**4.4★1,091 rev](https://www.amazon.de/dp/B099KTFK4J) [3**Samsung S Pen EJ-PX510 für die Galaxy Tab S10 FE-Serie Galaxy Tab S9 FE-Serie Hohe Drucksensibilität Präzise Stiftspitze schnelle Reaktionszeit Original Tablet Zubehör Gray**Samsung**€21.82**4.4★696 rev](https://www.amazon.de/dp/B0CH8PHK9M) [4**Samsung S Pen EJ-PP610 für das Galaxy Tab S6 Lite Gray**Samsung**€21.97**4.5★3,255 rev](https://www.amazon.de/dp/B086QKQQ4R) [5**Stylus Pen für Samsung Galaxy Tab Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Lila)**SBPEN**€10.87**3.9★191 rev](https://www.amazon.de/dp/B0FXHBHFHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)**SBPEN**€9.62**191 rev8mo ago](https://www.amazon.de/dp/B0FXH8BQV4) [**Stylus Pen für Samsung Galaxy Tab Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Lila)**SBPEN**€10.87**191 rev8mo ago](https://www.amazon.de/dp/B0FXHBHFHM) [**2 in 1 Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)**SBPEN**€11.24**46 rev8mo ago](https://www.amazon.de/dp/B0FXGTNPGL) [**Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Weiß)**SBPEN**€10.92**191 rev8mo ago](https://www.amazon.de/dp/B0FXH7YZBW) [**2 in 1 Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (weiß)**SBPEN**€12.53**46 rev8mo ago](https://www.amazon.de/dp/B0FXGP9H3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 in 1 Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)**SBPEN**€11.24**4.3★**▲ 363%**](https://www.amazon.de/dp/B0FXGTNPGL) [**Stylus Pen für Samsung Galaxy Tab Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Lila)**SBPEN**€10.87**3.9★**▲ 244%**](https://www.amazon.de/dp/B0FXHBHFHM) [**Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)**SBPEN**€9.62**3.9★**▲ 205%**](https://www.amazon.de/dp/B0FXH8BQV4) [**Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Weiß)**SBPEN**€10.92**3.9★**▲ 201%**](https://www.amazon.de/dp/B0FXH7YZBW) [**2 in 1 Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (weiß)**SBPEN**€12.53**4.3★**▲ 70%**](https://www.amazon.de/dp/B0FXGP9H3L)
**~~View all trending →~~**
## **What buyers say about s pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Kompatibilität – insgesamt**14%
*“Klappt wunderbar auf Handy und Switch”*
**Preis-Leistungs-Verhältnis**12%
*“Super Preis / Leistungsverhältnis”*
**Gesamtgröße**11%
*“Passt”*
**Qualität insgesamt**10%
*“Super produkt”*
**Benutzerfreundlichkeit**10%
*“Super Handling”*
**beworben Vs Tatsächliches Produkt**9%
*“Erfüllt seinen Zweck”*
**Griff**6%
*“liegt super in der Hand”*
**Effizienz**4%
*“Funktioniert perfekt”*
**Konnektivität – insgesamt**3%
*“Er verbindet sich problemlos, startet sofort und liefert flüssige Linien ohne Verzögerung”*
**Akkulaufzeit**3%
*“Sehr schön langer Akku”*
### **What buyers complain about **
**Kompatibilität – insgesamt**18%
*“Hält leider nicht am Tablet ( Samsung Tab s9)”*
**Funktionalität insgesamt**15%
*“Funktioniert nicht”*
**Haltbarkeit**15%
*“Sehr kurze Haltbarkeit”*
**Qualität insgesamt**9%
*“Absoluter Müll”*
**Preis-Leistungs-Verhältnis**4%
*“Rund 25€ für den Müll”*
**Stärke**3%
*“Material zu schwach”*
**Genauigkeit insgesamt**3%
*“Unpräzise”*
**Benutzerfreundlichkeit**3%
*“Für den Einsatzzweck nicht zu gebrauchen”*
**Aufladen**2%
*“Handy leider entlädt er sich zu schnell.”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**2%
*“Leider ist die Bedienungsanleitung in so kleiner Schrift gedruckt, dass sie praktisch nicht lesbar ist”*
### **Top return reasons **
**Kompatibilität – insgesamt**41%
**Funktionalität insgesamt**28%
**Konnektivität – insgesamt**6%
**Gesamtgröße**5%
**Aufladen**3%
**Genauigkeit insgesamt**2%
**Defekt Material/Teile**2%
**beworben Vs Tatsächliches Produkt**1%
**Haltbarkeit**1%
**Qualität insgesamt**1%
## **Common questions**
- **Is s pen profitable to sell on Amazon Germany?**
- The niche generates €120K/yr across 14 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the s pen niche?**
- 7 brands and 99 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in s pen?**
- Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Haltbarkeit. The return rate is 3.0%.
- **When does demand for s pen peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the s pen niche?**
- Listings span €5.97–€21.97; the average listing price is €13.67 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.
## **Related niches in Elektronik & Foto**
- 64 [**carplay wireless adapter**](https://flapen.com/research/de/elektronik-foto/carplay-wireless-adapter)€3.2M/yr-23.6%**Worth a look**- 64 [**elf bar pods zum wechseln**](https://flapen.com/research/de/elektronik-foto/elf-bar-pods-zum-wechseln)€845K/yr+5.7%**Worth a look**- 64 [**solarbatterie**](https://flapen.com/research/de/elektronik-foto/solarbatterie)€356K/yr+46.9%**Worth a look**- 64 [**handyhalterung fahrrad**](https://flapen.com/research/de/elektronik-foto/handyhalterung-fahrrad)€1.9M/yr+165.3%**Launch it**- 64 [**ladestation apple watch und iphone**](https://flapen.com/research/de/elektronik-foto/ladestation-apple-watch-und-iphone)€2.3M/yr-24.4%**Worth a look**- 65 [**mini powerbank**](https://flapen.com/research/de/elektronik-foto/mini-powerbank)€1.1M/yr+27.9%**Launch it**[**All Elektronik & Foto niches **](https://flapen.com/research/de/elektronik-foto)