---
title: "Renata 394 — €87K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/renata-394"
last_updated: "2026-08-10T23:50:19.578Z"
locale: en
meta:
description: "Niche score 51/100 · €87K/yr market · 38K searches/yr · €11.39 avg price. A small market ($87K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €87K/yr market · 38K searches/yr · €11.39 avg price. A small market ($87K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Renata 394 — €87K/yr Amazon DE Niche (2026) - Flapen"
---
# **renata 394**
**Worth a look**
Shows searches that convert (20.1% search→purchase), but a small market ($87K/yr) keeps it on the watch list.
Market size 22Growth 47Conversion 100Competition 33Returns 99Price range 78Avg price 45Brand share 27Review moat 71Quality gap 33
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€2.19–€62.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****675.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****€11.39**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€87K**
€87K/yr · 38K searches
According to Flapen's Amazon Germany niche tracking, renata 394 is a €87K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **renata 394 market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€91K–€114K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#530**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**43**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**7%**
- Best Price Square49% - Renata13% - VARTA12% - LOLIWE10% - PoundMax4% - SEIZAIKEN3% - Open — no brand owns it (3 brands, 7%)
## **Top renata 394 search terms**
- **renata 394**12K/yr+21.7%21.3% conv. - **394 uhrenbatterie**7K/yr+16.9%23.0% conv. - **sr936sw**7K/yr+19.4%17.1% conv. - **batterie 394**5K/yr+35.0%18.6% conv. - **batterie 394 uhrenbatterie**4K/yr-8.0%25.4% conv. - **sr936sw uhrenbatterie**3K/yr+8.7%23.3% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/renata-394/search-terms)
## **Top renata 394 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€17K30%€26K40%€35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 x Renata Uhrenbatterie - Swiss Made Cells Silberoxid 0% Quecksilber Knopfzellen 1.55V Renata Batterien des Langen Lebens 394 (SR936SW)**Best Price Square**€3.75**4.7★3,192 rev](https://www.amazon.de/dp/B00U3HV9LO) [2**Uhrenbatterie Renata Swiss Made Renata 394 oder SR936SW oder AG9 1.5V schnelle Schiff (5 x 394 oder SR 936 SW)**Renata**€6.38**4.5★1,446 rev](https://www.amazon.de/dp/B00Q6ODN94) [3**VARTA Batterien V394/SR45 Knopfzelle 1 Stück Silver Coin 1 55V kindersichere Verpackung für elektronische Kleingeräte - Uhren Autoschlüssel Fernbedienungen Waagen**VARTA**€2.19**4.6★1,935 rev](https://www.amazon.de/dp/B005641M8Y) [4**LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 86)**LOLIWE**€62.00**4.1★9 rev](https://www.amazon.de/dp/B0CLYRFBWM) [5**Uhrenbatterie Renata Swiss Made Renata 394 oder SR936SW oder AG9 1.5V schnelle Schiff (2 x 394 oder SR 936 SW)**Best Price Square**€3.92**4.6★1,067 rev](https://www.amazon.de/dp/B00Q6ODNC6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Stück Knopfzellen Original SEIZAIKEN 394 SR936SW 1.55 V Uhrenbatterien Akku Silberoxid 0% Quecksilber 100% Made in Japan**SEIZAIKEN**€3.97**139 rev1y ago](https://www.amazon.de/dp/B0F38RCFP6) [**CPANCELL LR936 Batterien LR45 AG9 Batterie 194 394 1 5 V Alkaline Knopfzelle Uhrenbatterien (10 Stück)**CPANCELL**€4.37**420 rev1y ago](https://www.amazon.de/dp/B0CS5H7H43) [**LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 86)**LOLIWE**€62.00**9 rev2y ago](https://www.amazon.de/dp/B0CLYRFBWM) [**LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 74)**LOLIWE**€60.84**9 rev2y ago](https://www.amazon.de/dp/B0CLYQNJFB) [**2 x Duracell 394/380 (2 Blister à 1 Batterie) 2 Batterien (SR936/V394/V380/SR45/SR936W/SR936WS)**Duracell**€7.79**59 rev3y ago](https://www.amazon.de/dp/B0CBBZ75M7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 74)**LOLIWE**€60.84**4.1★**▲ 229%**](https://www.amazon.de/dp/B0CLYQNJFB) [**LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 86)**LOLIWE**€62.00**4.1★**▲ 227%**](https://www.amazon.de/dp/B0CLYRFBWM) [**Renata Uhrenbatterie SP 394 ///;(380+) SR936SW (SR45 AG9 LR936 LR45 194);1 Pack**Best Price Square**€2.92**4.4★**▲ 124%**](https://www.amazon.de/dp/B00243LTK6) [**2 x Duracell 394/380 (2 Blister à 1 Batterie) 2 Batterien (SR936/V394/V380/SR45/SR936W/SR936WS)**Duracell**€7.79**4.7★**▲ 80%**](https://www.amazon.de/dp/B0CBBZ75M7) [**Uhrenbatterie Renata Swiss Made Renata 394 oder SR936SW oder AG9 1.5V schnelle Schiff (2 x 394 oder SR 936 SW)**Best Price Square**€3.92**4.6★**▲ 72%**](https://www.amazon.de/dp/B00Q6ODNC6)
**~~View all trending →~~**
## **What buyers say about renata 394**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**26%
*“Passt”*
**Akkulaufzeit**20%
*“Uhr läuft wieder - Batterie top”*
**Qualität insgesamt**17%
*“Gute Qualität, alles Bestens”*
**beworben Vs Tatsächliches Produkt**17%
*“Erfüllen ihren Zweck”*
**Preis-Leistungs-Verhältnis**13%
*“Günstig”*
**Haltbarkeit**3%
*“funktionieren und halten”*
**Stärke**2%
*“Erfolgreich”*
**Touch-/Tastensteuerung**1%
*“Die Knopfzellen passen”*
### **What buyers complain about **
**Akkulaufzeit**30%
*“Batterien sind absolut minderwertig”*
**Qualität insgesamt**20%
*“Schrott”*
**Gesamtgröße**20%
*“Einige könnten ein bisschen größer sein”*
**Touch-/Tastensteuerung**20%
*“Knopfzellen halt”*
**Funktionalität insgesamt**10%
*“Fehlende Wirkung”*
### **Top return reasons **
**Gesamtgröße**72%
**Kompatibilität – insgesamt**11%
**Dünn**11%
**Farbe**6%
## **Common questions**
- **Is renata 394 profitable to sell on Amazon Germany?**
- The niche generates €87K/yr across 18 tracked products. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the renata 394 niche?**
- 9 brands and 43 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in renata 394?**
- Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.1%.
- **What does it cost to enter the renata 394 niche?**
- Listings span €2.19–€62.00; the average listing price is €11.39 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.
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