---
title: "Moto — €1.2M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/moto"
last_updated: "2026-08-05T20:34:24.348Z"
locale: en
meta:
description: "Niche score 44/100 · €1.2M/yr market · 1.1M searches/yr · €211.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €1.2M/yr market · 1.1M searches/yr · €211.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moto — €1.2M/yr Amazon DE Niche (2026) - Flapen"
---
# **moto**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 22Conversion 7Competition 70Returns 61Price range 12Avg price 44Brand share 0Review moat 73Quality gap 53
**Market size**
**Great****€1.2M**
€1.2M/yr · 1.1M searches
**Review moat**
**Good****576.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€211.09**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€7.01–€694.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, moto is a €1.2M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moto market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€1.3M–€1.7M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**0%**
- Motorola98% - COCASES2%
## **Demand**
Weekly Amazon search volume, last 40 weeks — -6.8% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/moto/trend)
## **Top moto search terms**
- **motorola**495K/yr-7.7%0.4% conv. - **moto**138K/yr-2.9%0.0% conv. - **motorola smartphone**119K/yr-5.1%0.4% conv. - **motorola handy**47K/yr-0.3%0.5% conv. - **smartphone motorola**34K/yr+3.1%0.4% conv. - **handy motorola**24K/yr+19.3%0.8% conv. - **motorola g56**23K/yr-26.2%1.4% conv. - **moto g**20K/yr-3.5%0.8% conv. - **motorola handy ohne vertrag**14K/yr+10.8%0.5% conv. - **moto g56**17K/yr-30.9%1.9% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/moto/search-terms)
## **Top moto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€46K8%€93K12%€139K16%€185K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Motorola Moto g86 5G Smartphone (6 67-Super-HD-Display 50-MP-Kamera mit Moto-AI 8/256 GB 5100 mAh Android 15) Pantone Spellbound inkl. Schutzcover**Motorola**€166.82**4.6★392 rev](https://www.amazon.de/dp/B0F8JF445B) [2**Motorola Moto g56 5G Smartphone (6 72-FHD+-Display 50-MP-Kamera mit Moto-AI 8/256 GB 5100 mAh Android 15) Pantone Black Oyster inkl. Schutzcover**Motorola**€143.96**4.5★296 rev](https://www.amazon.de/dp/B0F8JJT7NQ) [3**Motorola Edge 70 Smartphone (Robustes 6 67-pOLED-Display mit Gorilla Glass 7i 50-MP-Kamera 12-512 GB Wasser- und hitzebeständig 68W-TurboPower-Aufladen) Pantone Gadget Gray inkl. Magnetcover**Motorola**€360.51**4.2★83 rev](https://www.amazon.de/dp/B0FRFVNYVG) [4**Motorola Moto g77 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 108-MP-Kamera 8/256GB 5100 mAh Android 16) Pantone Black Olive**Motorola**€195.90**4.4★34 rev](https://www.amazon.de/dp/B0GJ6KH24J) [5**Motorola Edge 60 neo Smartphone (Robustes 6 36-Super-HD+-Display Dank Corning Gorilla Glass 7i 50-MP-Kamera 12/256 GB 5000 mAh 68W-TurboPower-Aufladen) Pantone Grisaille**Motorola**€225.19**4.5★631 rev](https://www.amazon.de/dp/B0GV1C75W9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Motorola Edge 60 neo Smartphone (Robustes 6 36-Super-HD+-Display Dank Corning Gorilla Glass 7i 50-MP-Kamera 12/256 GB 5000 mAh 68W-TurboPower-Aufladen) Pantone Grisaille**Motorola**€225.19**631 rev3mo ago](https://www.amazon.de/dp/B0GV1C75W9) [**Motorola Edge 70 Fusion Smartphone (Robustes 6 78-Super-HD+-Display mit Corning Gorilla Glass 7i 50-MP-Kamera 8/256 GB 5100 mAh 68W-TurboPower-Aufladen) Pantone Orient Blue**Motorola**€275.58**8 rev4mo ago](https://www.amazon.de/dp/B0GHZJK22V) [**Motorola Moto g77 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 108-MP-Kamera 8/256GB 5100 mAh Android 16) Pantone Black Olive**Motorola**€195.90**34 rev5mo ago](https://www.amazon.de/dp/B0GJ6KH24J) [**Motorola Moto g67 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 50-MP-Kamera 4/128 GB 5100 mAh Android 16) Pantone Arctic Seal**Motorola**€136.20**34 rev5mo ago](https://www.amazon.de/dp/B0GJ6K8BXD) [**Motorola Signature Smartphone (6 78-Super-HD+-Display Corning Gorilla Glass Victus2 4X 50-MP-Kameras 16/512GB 5100mAh 90W-TurboPower + 50W kabelloses Aufladen) Pantone Carbon inkl. Cover**Motorola**€673.60**39 rev6mo ago](https://www.amazon.de/dp/B0G81GYVNX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COCASES Handyband Universal zum Umhängen- Handyband aus Nylon kompatibel mit jeden Smartphones Handygurt Umhängenband mit Kordel Grün**COCASES**€7.01**4.4★**▲ 307%**](https://www.amazon.de/dp/B08NX7DHBP) [**Motorola Edge 60 neo Smartphone (Robustes 6 36-Super-HD+-Display Dank Corning Gorilla Glass 7i 50-MP-Kamera 12/256 GB 5000 mAh 68W-TurboPower-Aufladen) Pantone Grisaille**Motorola**€225.19**4.5★**▲ 301%**](https://www.amazon.de/dp/B0GV1C75W9) [**Motorola Edge 70 Fusion Smartphone (Robustes 6 78-Super-HD+-Display mit Corning Gorilla Glass 7i 50-MP-Kamera 8/256 GB 5100 mAh 68W-TurboPower-Aufladen) Pantone Orient Blue**Motorola**€275.58**4.8★**▲ 300%**](https://www.amazon.de/dp/B0GHZJK22V) [**Motorola Signature Smartphone (6 78-Super-HD+-Display Corning Gorilla Glass Victus2 4x 50-MP-Kameras 16/512GB 5100mAh 90W-TurboPower + 50W kabelloses Aufladen) PANTONE Martini Olive inkl. Cover**Motorola**€694.75**4.5★**▲ 290%**](https://www.amazon.de/dp/B0G81DLP8G) [**Motorola Moto g67 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 50-MP-Kamera 4/128 GB 5100 mAh Android 16) Pantone Arctic Seal**Motorola**€136.20**4.4★**▲ 283%**](https://www.amazon.de/dp/B0GJ6K8BXD)
**~~View all trending →~~**
## **What buyers say about moto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**31%
*“Excellentes Preis - Leistungsverhältnis”*
**Akkulaufzeit**8%
*“Das Handy läuft sehr flüssig”*
**Benutzerfreundlichkeit**7%
*“Handy”*
**Qualität insgesamt**6%
*“Schönes Handy, gute Qualität, leichte Bedienung nach Einrichtung, super Preis, bin voll zufrieden”*
**Kameraqualität**5%
*“Ein großes Highlight für sie ist die Kamera: Die Fotoqualität ist überraschend gut”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt wie beschrieben”*
**Gesamtgröße**2%
*“Passt”*
**Gesamt anzeigen**2%
*“Alles in Allem ein solides Smartphone mit sehr gutem Display, guter Kamera, ausreichend schneller Prozessor ( außer für Hardcore Gamer)”*
**Montage/Installation**2%
*“Installation ging super einfach”*
**Speicherkapazität**2%
*“Super Handy mit Riesenspeicher, funktioniert einwandfrei”*
### **What buyers complain about **
**Software/Anwendung**9%
*“Software Trouble”*
**Aufladen**7%
*“Negativ: Sehr lange Ladezeit”*
**Qualität insgesamt**7%
*“Dafür sind diese günstigen Modelle nicht ausgelegt”*
**Konnektivität – insgesamt**6%
*“Wlan Call ungenügend”*
**Preis-Leistungs-Verhältnis**5%
*“Leider haben Sie den Preis um 100 Euro übernacht erhöht”*
**Akkulaufzeit**5%
*“Der Akku hält bei beiden bei mäßiger Nutzung zwei Tage”*
**beworben Vs Tatsächliches Produkt**5%
*“Schade, Werbung beschreibt es anders”*
**Funktionalität insgesamt**3%
*“Taugt überhaupt nichts”*
**Rechnenleistung**2%
*“.der geringe RAM-Speicher”*
**Montage/Installation**2%
*“startschwierigkeiten”*
### **Top return reasons **
**Funktionalität insgesamt**10%
**Gesamtgröße**8%
**Software/Anwendung**7%
**Gesamt anzeigen**6%
**Kompatibilität – insgesamt**5%
**Kameraqualität**5%
**Farbe**5%
**Aufladen**5%
**Rechnenleistung**4%
**Konnektivität – insgesamt**3%
## **Common questions**
- **Is moto profitable to sell on Amazon Germany?**
- The niche generates €1.2M/yr across 34 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the moto niche?**
- 2 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moto?**
- Top complaints mined from reviews: Software/Anwendung, Aufladen, Qualität insgesamt. The return rate is 2.6%.
- **What does it cost to enter the moto niche?**
- Listings span €7.01–€694.75; the average listing price is €211.09 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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