---
title: "Molton — €31K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/molton"
last_updated: "2026-08-10T14:29:24.348Z"
locale: en
meta:
description: "Niche score 42/100 · €31K/yr market · 55K searches/yr · €28.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €31K/yr market · 55K searches/yr · €28.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Molton — €31K/yr Amazon DE Niche (2026) - Flapen"
---
# **molton**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 20Conversion 25Competition 46Returns 93Price range 62Avg price 95Brand share 48Review moat 40Quality gap 45
**Avg price**
**Incredible****€28.48**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€5.38–€141.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,539.87**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€31K**
€31K/yr · 55K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, molton is a €31K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **molton market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€57K–€71K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#516**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**21**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**19%**
- TOLKO24% - Stoffkontor18% - MoltonMarkt13% - Amazinggirl12% - ggm10% - Wavetex5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/molton/trend)
## **Top molton search terms**
- **molton**30K/yr-10.4%1.2% conv. - **bühnenmolton**12K/yr+4.4%1.5% conv. - **molton schwarz**7K/yr-28.1%3.5% conv. - **molton stoff**6K/yr-17.1%1.1% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/molton/search-terms)
## **Top molton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€3K15%€5K20%€6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOLKO Dekomolton Stoff schwarz B1 schwer entflammbar | 300cm breit | Vorhänge Hintergrund Fotostudio Messe Theater Bühne Konzert | Moltonstoffe Meterware Baumwollstoffe zum Nähen und Dekorieren**TOLKO**€13.67**4.3★212 rev](https://www.amazon.de/dp/B07XQFGCTF) [2**STOFFKONTOR Bühnen Molton Stoff B1 schwer entflammbar - 300 cm Meterware schwarz - für Wandverkleidungen Eventbereich Vorhänge Messebau Dekorationen jeder Art**Stoffkontor**€14.59**4.5★776 rev](https://www.amazon.de/dp/B002KLZF0W) [3**Bühnen Molton Stoff B1 schwer entflammbar 300g/m Meterware in 3m Breite zweiseitig gerauht schwarz**ggm**€13.53**4.7★9 rev](https://www.amazon.de/dp/B0DN6KHLM8) [4**Stoff Meterware Baumwollstoff 5 M x 160 cm - Stoffe zum nähen aus reine baumwolle fabric futterstoff dekostoff für patchwork canvas und sewing nähstoff Oeko-Tex 2. Schwarz**Amazinggirl**€25.55**4.4★7,149 rev](https://www.amazon.de/dp/B08WCN16MG) [5**Wavetex Bühnenmolton Stoff Meterware schwarz 100% Baumwolle 300 cm breit Gewicht 300 g/m2 schwer entflammbar blickdicht schallabsorbierend**Wavetex**€14.05**4.5★14 rev](https://www.amazon.de/dp/B0BWWSD6MJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DreamRoots Baumwollstoff Meterware 2Mx160cm 145 g/m - Stoffe zum Nähen Meterware - Polsterstoff - Leinwand Segeltuch Stoff - Gardinenstoff - Molton Schwarz**DreamRoots**€13.96**254 rev1y ago](https://www.amazon.de/dp/B0FFHKMVLR) [**Molton Stoff weiß | OEKO-Tex Standard 100 | Meterware ab 1m | 150cm breit | Kochfest Kochwäsche geeignet**Die Stofftante**€5.38**2 rev1y ago](https://www.amazon.de/dp/B0F746CTSX) [**B1 Dekomolton Meterware Molton-Vorhang aus Baumwolle zu Dekorationszwecken oder zum Verbergen von Gegenständen 3 m 160 g/m2 Schwarz**MoltonMarkt**€49.26**5 rev1y ago](https://www.amazon.de/dp/B0F1DGCQD1) [**Bühnen Molton Stoff B1 schwer entflammbar 300g/m Meterware in 3m Breite zweiseitig gerauht schwarz**ggm**€13.53**9 rev1y ago](https://www.amazon.de/dp/B0DN6KHLM8) [**Dreamzie Premium Molton Matratzenschoner 90 x 200 cm Matratzenschoner aus 100% Baumwolle Oeko-Tex Zertifiziert Matratzenschutz 90x200 cm atmungsaktiv geräuschlos & saugfähig**Dreamzie**€12.09**863 rev1y ago](https://www.amazon.de/dp/B0D9JPQ45R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**B1 Bühnenmolton konfektioniert Molton-Vorhang Greenline blickdichter Verdunkelungsvorhang mit 16er Ösen ideal für Film Foto Theater & Event 3 x 3 m 320g/m2 Schwarz**MoltonMarkt**€104.07**4.9★**▲ 141%**](https://www.amazon.de/dp/B0CZJ9RG28) [**DreamRoots Baumwollstoff Meterware 2Mx160cm 145 g/m - Stoffe zum Nähen Meterware - Polsterstoff - Leinwand Segeltuch Stoff - Gardinenstoff - Molton Schwarz**DreamRoots**€13.96**4.4★**▲ 69%**](https://www.amazon.de/dp/B0FFHKMVLR) [**Bühnen Molton Stoff B1 schwer entflammbar 300g/m Meterware in 3m Breite zweiseitig gerauht schwarz**ggm**€13.53**4.7★**▲ 69%**](https://www.amazon.de/dp/B0DN6KHLM8) [**Molton Stoff weiß | OEKO-Tex Standard 100 | Meterware ab 1m | 150cm breit | Kochfest Kochwäsche geeignet**Die Stofftante**€5.38**5.0★**▲ 58%**](https://www.amazon.de/dp/B0F746CTSX) [**TOLKO Bühnen Molton Stoff schwarz B1 schwer entflammbar 300cm breit | Vorhänge Hintergrund Fotostudio Messe Theater Kino 2mm dick Moltonstoffe Bühnenmolton Meterware Baumwollstoffe zum Dekorieren**TOLKO**€14.43**4.3★**▲ 33%**](https://www.amazon.de/dp/B07PRCXSXH)
**~~View all trending →~~**
## **What buyers say about molton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“sonst Qualität super”*
**Gesamtgröße**16%
*“Passt perfekt”*
**beworben Vs Tatsächliches Produkt**14%
*“Tut was es soll”*
**Preis-Leistungs-Verhältnis**8%
*“Preisleistung ok”*
**Polster-/Stoffqualität**6%
*“Ganz guter Stoff”*
**Weiches Gefühl**4%
*“Gute Qualität ganz weich genau für Babys”*
**Griff**4%
*“Top perfekt hält dicht”*
**Benutzerfreundlichkeit**3%
*“Für mich eine praktische”*
**Farbe**2%
*“Farbe”*
**Kissen**2%
*“Matratzen schoner”*
### **What buyers complain about **
**Qualität insgesamt**14%
*“Absoluter Müll”*
**Geruch**13%
*“Stinkt nach Chemie”*
**Preis-Leistungs-Verhältnis**13%
*“schade um das Geld”*
**Dicke**12%
*“Das Material ist sehr dünn”*
**Materialqualität**11%
*“Zu teuer und zu dünnes Material”*
**Auslaufsicher**6%
*“Undicht”*
**Griff**4%
*“es rutscht”*
**Geräuschpegel**4%
*“Knistert”*
**Funktionalität insgesamt**4%
*“Funktioniert nicht”*
**Hartes Gefühl**4%
*“Sehr harte Auflage”*
### **Top return reasons **
**Gesamtgröße**28%
**Materialqualität**20%
**Dünn**13%
**Qualität insgesamt**9%
**Geräuschpegel**3%
**Geruch**3%
**Wasserbeständigkeit**3%
**beworben Vs Tatsächliches Produkt**3%
**Funktionalität insgesamt**2%
**Komfort insgesamt**2%
## **Common questions**
- **Is molton profitable to sell on Amazon Germany?**
- The niche generates €31K/yr across 23 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the molton niche?**
- 15 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in molton?**
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 1.1%.
- **When does demand for molton peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the molton niche?**
- Listings span €5.38–€141.95; the average listing price is €28.48 (sweet spot $15–$100). The average incumbent carries 2,540 reviews — the moat a new listing must climb.
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