---
title: "Menthol Liquid — €32K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/menthol-liquid"
last_updated: "2026-08-10T14:41:26.212Z"
locale: en
meta:
description: "Niche score 58/100 · €32K/yr market · 25K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €32K/yr market · 25K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Menthol Liquid — €32K/yr Amazon DE Niche (2026) - Flapen"
---
# **menthol liquid**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 30Conversion 87Competition 63Returns 100Price range 74Avg price 55Brand share 61Review moat 78Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****431.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€5.36–€41.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****€12.61**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€32K**
€32K/yr · 25K searches
According to Flapen's Amazon Germany niche tracking, menthol liquid is a €32K/yr Amazon Germany market (25K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol liquid market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€32K–€38K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**24%**
- Hipzz21% - VanAnderen16% - AV AVIShI14% - Aromhuset9% - Belissia8% - Soskakiist8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/menthol-liquid/trend)
## **Top menthol liquid search terms**
- **menthol karten für zigaretten**7K/yr+12.0%19.2% conv. - **aromakarten für zigaretten**5K/yr+13.5%7.4% conv. - **menthol aroma e zigarette**3K/yr-11.5%4.4% conv. - **menthol liquid mit nikotin**3K/yr-8.3%0.4% conv. - **menthol aroma**2K/yr+5.5%5.0% conv. - **menthol liquid**2K/yr+2.0%3.9% conv. - **liquid menthol**1K/yr-15.4%2.5% conv. - **liquid ohne nikotin menthol**381/yr+152.9%2.3% conv. - **menthol karte für zigaretten**58/yr+0.0%25.0% conv. - **hipzz menthol aromakarte**15/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/menthol-liquid/search-terms)
## **Top menthol liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€1K8%€3K12%€4K16%€5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hipzz Menthol Aroma Karte 3 Schachteln mit 20-Stück**Hipzz**€12.34**4.6★1,718 rev](https://www.amazon.de/dp/B08FST4J6Q) [2**100 ml VanAnderen Liquid für Aroma-Verdampfer und Diffusoren Menthol**VanAnderen**€14.88**4.4★119 rev](https://www.amazon.de/dp/B0CR7ZWDMS) [3**Menthol Konzentrat 30 ml | Super Aroma für die Lebensmittelindustrie und Enthusiasten | Lebensmittelaroma | Backaroma | Aromatropfen | Geschmackstropfen | zum Kochen Backen & Mixen**Aromhuset**€12.36**4.4★149 rev](https://www.amazon.de/dp/B0BMHZLPK7) [4**Hipzz Ice Aromakarte 20 Stück (1x 20er-Pack)**Soskakiist**€5.36**4.7★197 rev](https://www.amazon.de/dp/B08HS7X5QV) [5**Belissia Shake and Make - Geschmack Menthol - Hochdosiertes Lebensmittel Aroma 10ml mit praktischer Schüttelflasche zum mischen. Für Lebensmittel Kochen Backen Hobby Raumerfrischung uvm.**Belissia**€9.33**3.9★916 rev](https://www.amazon.de/dp/B0CLYRF39Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VINSTEIN Mint Lebensmittelaroma 30 ml hochkonzentrierte Aroma für Backen Getränke & Eis vielseitiges flavour drops für DIY zuckerfrei vegan Minze (Mint(Minze))**Vinstein**€9.36**60 rev6mo ago](https://www.amazon.de/dp/B0GFLM9GDY) [**FURUN Pfefferminz-Eis Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma**FURUN**€7.91**92 rev10mo ago](https://www.amazon.de/dp/B0FDQQGD59) [**Liquid Menthol Aroma Konzentrat - Vegan - Sasami - 10ml**Sasami**€7.97**21 rev1y ago](https://www.amazon.de/dp/B0DC4S7FSN) [**Liquid Menthol Aroma Konzentrat - Vegan - Sasami - 100ml**Sasami**€41.91**0 rev1y ago](https://www.amazon.de/dp/B08Q8HCQ6F) [**Cooling Agent WS-23 - Koolada Aroma Konzentrat - Vegan - Sasami - 10ml**Sasami**€7.80**80 rev1y ago](https://www.amazon.de/dp/B08VYSBB9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VINSTEIN Mint Lebensmittelaroma 30 ml hochkonzentrierte Aroma für Backen Getränke & Eis vielseitiges flavour drops für DIY zuckerfrei vegan Minze (Mint(Minze))**Vinstein**€9.36**3.8★**▲ 194%**](https://www.amazon.de/dp/B0GFLM9GDY) [**Liquid Menthol Aroma Konzentrat - Vegan - Sasami - 100ml**Sasami**€41.91**0.0★**▲ 151%**](https://www.amazon.de/dp/B08Q8HCQ6F) [**Hipzz Aromakarten/Aroma Cards + All u need Keyring (Mix 40)**All u need**€12.48**4.1★**▲ 148%**](https://www.amazon.de/dp/B08RSL3YXT) [**FURUN Pfefferminz-Eis Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma**FURUN**€7.91**4.0★**▲ 43%**](https://www.amazon.de/dp/B0FDQQGD59) [**100 ml VanAnderen Liquid für Aroma-Verdampfer und Diffusoren in Chubbyflasche Minze**VanAnderen**€16.03**4.4★**▲ 43%**](https://www.amazon.de/dp/B0CR7ZLF2C)
**~~View all trending →~~**
## **What buyers say about menthol liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**30%
*“Aroma”*
**Qualität insgesamt**18%
*“Super Produkt”*
**Geschmack**16%
*“Super geschmack”*
**Preis-Leistungs-Verhältnis**7%
*“Super Preis Leistung”*
**Benutzerfreundlichkeit**6%
*“Einwandfrei”*
**Geschmack insgesamt**6%
*“Schmeckt gut und angenehm”*
**Alkoholgeschmack**3%
*“Für alle die Menthol mögen”*
**beworben Vs Tatsächliches Produkt**1%
*“Erfüllt absolut seine Bestimmung”*
**Gesamtgröße**1%
*“Passt”*
**Süße**1%
*“das Ganze ohne großen Aufwand oder Zucker.”*
### **What buyers complain about **
**Geschmack insgesamt**26%
*“schmeckt nicht so gut”*
**Geschmack**21%
*“Geschmacksintensiv”*
**Preis-Leistungs-Verhältnis**12%
*“deutlich zu teuer”*
**Geruch**6%
*“hatten keinen Geruch bzw. Geschmack mehr!!”*
**Haltbarkeit**5%
*“1stunde wirken lassen”*
**Funktionalität insgesamt**5%
*“Geht nicht”*
**Dicke**5%
*“Weniger minzig”*
**Qualität insgesamt**2%
*“sehr schlecht”*
**Ölig/fettig**2%
*“es lag ölig auf der Oberfläche,”*
**Würzigkeit**2%
*“Geschmack einfach nur scharf”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**38%
**Geruch**38%
**Bitter**13%
**Abgestanden/verfault/verwöhnt**6%
**Geschmack insgesamt**6%
## **Common questions**
- **Is menthol liquid profitable to sell on Amazon Germany?**
- The niche generates €32K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the menthol liquid niche?**
- 15 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in menthol liquid?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for menthol liquid peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the menthol liquid niche?**
- Listings span €5.36–€41.91; the average listing price is €12.61 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.
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