---
title: "Lost Mary — €95K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/lost-mary"
last_updated: "2026-08-10T14:04:43.980Z"
locale: en
meta:
description: "Niche score 50/100 · €95K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €95K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lost Mary — €95K/yr Amazon DE Niche (2026) - Flapen"
---
# **lost mary**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 24Growth 37Conversion 64Competition 24Returns 99Price range 67Avg price 64Brand share 0Review moat 94Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****122.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€7.49–€30.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.66**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€95K**
€95K/yr · 122K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Germany niche tracking, lost mary is a €95K/yr Amazon Germany market (122K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lost mary market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€82K–€109K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **0%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- ELF Bar75% - Mari & Juan15% - Generisch11%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
5K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/lost-mary/trend)
## **Top lost mary search terms**
- **elfbar pods zum nachfüllen**37K/yr+40.8%4.6% conv. - **elf bar pods zum nachfüllen**20K/yr-15.5%1.7% conv. - **elfbar leerpods**12K/yr-1.5%6.8% conv. - **elfbar pod mit liquid**10K/yr+1.7%0.1% conv. - **elfbar refill pod**8K/yr-13.7%6.2% conv. - **leerpods elfa kompatibel**7K/yr+9.2%3.7% conv. - **elfbar master pods**8K/yr-17.8%1.9% conv. - **elfbar turbo pod**5K/yr+6.0%5.4% conv. - **elfa refillable pods**3K/yr+13.2%4.3% conv. - **elfa leerpod**3K/yr-19.7%5.1% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/lost-mary/search-terms)
## **Top lost mary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€19K30%€28K40%€38K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4X Elfbar ELFA Leer Pods zum nachfüllen Refillable Pods Selbstbefüllbar - 2 Stück pro Packung je 2ml - ohne Nikotin - kein Liquid**ELF Bar**€12.21**3.8★251 rev](https://www.amazon.de/dp/B0D9M5G2S3) [2**Elfbar Elfa Turbo Leerpods - kein Liquid enthalten - 550 mAh Akku USB-C Schnellladung MTL 2 Leistungsmodi Refillable & Prefilled Pods + Lustiger Hookain Sticker - Leerpods - 4 Stück**ELF Bar**€12.77**3.4★196 rev](https://www.amazon.de/dp/B0DJWDKXL5) [3![ELFBAR ELFA Refillable Pod [4er Set Wiederbefüllbar & 0 8 Ohm] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack](https://m.media-amazon.com/images/I/41RWdRUHQNL.jpg)**ELFBAR ELFA Refillable Pod \[4er Set Wiederbefüllbar & 0 8 Ohm\] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack**ELF Bar**€20.89**2.9★23 rev](https://www.amazon.de/dp/B0FL3XMHQB) [4**Elfbar ELFA Leer Pods zum nachfüllen Refillable Pods Selbstbefüllbar - 2 Stück pro Packung je 2ml - ohne Nikotin - ohne Liquid**ELF Bar**€8.25**4.2★361 rev](https://www.amazon.de/dp/B0D9H9PTQQ) [5**ELFA Leerpods Selbstbefüllbar (4x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte**Generisch**€21.45**3.7★16 rev](https://www.amazon.de/dp/B0DSQ2L8TH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![ELFBAR ELFA Refillable Pod [4er Set Wiederbefüllbar & 0 8 Ohm] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack](https://m.media-amazon.com/images/I/41RWdRUHQNL.jpg)**ELFBAR ELFA Refillable Pod \[4er Set Wiederbefüllbar & 0 8 Ohm\] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack**ELF Bar**€20.89**23 rev11mo ago](https://www.amazon.de/dp/B0FL3XMHQB) [**M&J Ersatz Elfa Pods Turbo nachfüllbar I 2 Stück 0 8 Ohm I ohne Liquid I Pod für Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan**Mari & Juan**€7.49**15 rev1y ago](https://www.amazon.de/dp/B0FBGJX55Y) [**M&J Ersatz Elfa Pods nachfüllbar I 2 Stück 1 1 Ohm I ohne Liquid I Pod kompatibel mit Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan**Mari & Juan**€7.73**28 rev1y ago](https://www.amazon.de/dp/B0F4KKCRXS) [**M&J Ersatz Elfa Pods nachfüllbar I 4 Stück 1 1 Ohm I ohne Liquid I Pod kompatibel mit Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan**Mari & Juan**€12.74**16 rev1y ago](https://www.amazon.de/dp/B0F4KJLHMK) [**ELFA Leerpods Selbstbefüllbar (4x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte**Generisch**€21.45**16 rev1y ago](https://www.amazon.de/dp/B0DSQ2L8TH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELF Bar ELFX Kit Cartridge 2 ml 0 6 Ohm 3er Pack**ELF Bar**€11.55**4.4★**▲ 144%**](https://www.amazon.de/dp/B0DQVC68J3) [**ELFA Leerpods Selbstbefüllbar (4x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte**Generisch**€21.45**3.7★**▲ 110%**](https://www.amazon.de/dp/B0DSQ2L8TH) [**ELFBAR ELFA Leerpods Selbstbefüllbar (6x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte**Generisch**€30.39**3.8★**▲ 56%**](https://www.amazon.de/dp/B0DSQ4XV8N) [**Elfbar Elfa Turbo Leerpods - kein Liquid enthalten - 550 mAh Akku USB-C Schnellladung MTL 2 Leistungsmodi Refillable & Prefilled Pods + Lustiger Hookain Sticker - Leerpods - 2 Stück**ELF Bar**€9.55**3.4★**▲ 47%**](https://www.amazon.de/dp/B0DJWDY6WM) [**4X Elfbar ELFA Leer Pods zum nachfüllen Refillable Pods Selbstbefüllbar - 2 Stück pro Packung je 2ml - ohne Nikotin - kein Liquid**ELF Bar**€12.21**3.8★**▲ 22%**](https://www.amazon.de/dp/B0D9M5G2S3)
**~~View all trending →~~**
## **What buyers say about lost mary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**35%
*“fairer Preis”*
**beworben Vs Tatsächliches Produkt**20%
*“Alles wie versprochen”*
**Qualität insgesamt**20%
*“Gute Qualität,”*
**Haltbarkeit**5%
*“die Pods sehr langhaltig.”*
**Aufladen**5%
*“Der Akku mit USB-C lädt zügig”*
**Benutzerfreundlichkeit**5%
*“Praktisches und einfaches Pod-System”*
### **What buyers complain about **
**Auslaufsicher**30%
*“Verlieren liquid nach wenig Zeit”*
**Qualität insgesamt**21%
*“Absoluter Müll”*
**Preis-Leistungs-Verhältnis**15%
*“Sinnlose Geldverschwendung”*
**Haltbarkeit**14%
*“Halten nicht lange”*
**Geschmack insgesamt**4%
*“Nach dem zweiten Mal auffüllen, schmeckt es einfach gar nicht mehr”*
**Funktionalität insgesamt**3%
*“Bisher funktioniert 1 Pod aus einer Packung nicht”*
**Zufriedenheit/Vergnügen**3%
*“nicht zufrieden”*
**Feucht/Trocken**3%
*“plötzlich ist alles nass”*
**Ethischer Handel/Fairer Handel**3%
*“Betrug Defekte Ware”*
**Komfort insgesamt**2%
*“ist nicht angenehm”*
### **Top return reasons **
**Funktionalität insgesamt**24%
**Auslaufsicher**18%
**Gesamtgröße**13%
**beworben Vs Tatsächliches Produkt**9%
**Kompatibilität – insgesamt**6%
**Preis-Leistungs-Verhältnis**4%
**Defekt Material/Teile**4%
**Produktzustand**4%
**Haltbarkeit**4%
**Farbverblassen/Verfärbung**2%
## **Common questions**
- **Is lost mary profitable to sell on Amazon Germany?**
- The niche generates €95K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lost mary niche?**
- 3 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lost mary?**
- Top complaints mined from reviews: Auslaufsicher, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for lost mary peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lost mary niche?**
- Listings span €7.49–€30.39; the average listing price is €13.66 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.
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