---
title: "Kiwi — €126K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/kiwi"
last_updated: "2026-08-10T17:59:23.330Z"
locale: en
meta:
description: "Niche score 56/100 · €126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kiwi — €126K/yr Amazon DE Niche (2026) - Flapen"
---
# **kiwi**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 18Conversion 67Competition 77Returns 99Price range 76Avg price 84Brand share 21Review moat 61Quality gap 76
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€18.50**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€0.53–€61.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,070.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€126K**
€126K/yr · 112K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kiwi is a €126K/yr Amazon Germany market (112K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiwi market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€278K–€370K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **15%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**7%**
- Kiwi74% - Generisch11% - KIWI2% - tegut… Bio zum kleinen Preis2% - Blumen-Senf1% - JOYETECH1% - Open — no brand owns it (9 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/kiwi/trend)
## **Top kiwi search terms**
- **kiwi e zigarette**50K/yr-11.1%4.0% conv. - **kiwi**37K/yr-16.4%8.6% conv. - **kiwi pods**8K/yr-37.4%16.2% conv. - **kiwi e zigarette zubehör**4K/yr-0.8%4.1% conv. - **kiwi pod**3K/yr-18.3%8.0% conv. - **kiwi pen**3K/yr-32.0%2.9% conv. - **e zigarette kiwi**2K/yr-24.9%1.5% conv. - **kiwi gold**2K/yr-10.1%10.0% conv. - **kiwi starterset**2K/yr-2.6%1.1% conv. - **red kiwi e-zigarette**344/yr-22.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/kiwi/search-terms)
## **Top kiwi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€4K6%€8K9%€11K12%€15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIWI Spark Starter Kit Elektronische Zigarette mit offenem Pod-System 2 0 ml 700 mAh Akku nikotinfrei kein E-Liquid (Black)**Kiwi**€16.16**4.1★1,316 rev](https://www.amazon.de/dp/B0D1G3NHNC) [2**KIWI Pen Cartridge 1 8 ml 3er Pack Farbe transparent ohne Nikotin**Kiwi**€8.58**4.3★6,805 rev](https://www.amazon.de/dp/B09LSBXRSR) [3**KIWI 2 Starter Kit neue elektronische Zigarette KIWI 2 400 mAh Powerbank 1800 mAh 1 8 ml kein Nikotin kein E-Liquid (Iron Gate)**Kiwi**€57.32**4.0★636 rev](https://www.amazon.de/dp/B0CH9YRN9S) [4**KIWI Starter Kit Elektronische Zigarette mit Pod System 400mAh Powerbank 1450 mAh 1 8 ml Farbe Midnight Green kein Nikotin kein E-Liquid**Kiwi**€43.43**4.1★3,095 rev](https://www.amazon.de/dp/B09MB7HGMJ) [5**KIWI Spark Pod für elektronische Zigarettenkapsel für KIWI Spark 2 0 ml kein E-Liquid (Coil 0 8 ohm)**Kiwi**€8.80**4.5★759 rev](https://www.amazon.de/dp/B0D1XVHR4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIWI Spark 2 Pro E-Zigarette mit offenem Pod-System AirSync-Technologie austauschbarem 1400-mAh-Akku Doppelschicht-Mesh-Coil 2 0 ml Tankvolumen nikotinfrei ohne E-Liquid (Red Velvet)**Kiwi**€25.38**7 rev1mo ago](https://www.amazon.de/dp/B0H111321Q) [**Zespri Kiwi grün 1 Stk. (1 piece)**Generisch**€0.55**15 rev1y ago](https://www.amazon.de/dp/B0FDGTN9N1) [**KIWI-Zubehör Silikon-PC-Tropfspitze für elektronische Kiwi-Zigaretten**Kiwi**€8.12**363 rev1y ago](https://www.amazon.de/dp/B0D7R1TSXV) [**BIO Kiwi 1 Stk. (0.08 kg)**Generisch**€0.74**28 rev1y ago](https://www.amazon.de/dp/B0DJFDX24H) [**Kiwi grün (1 Stk)**Generisch**€0.53**61 rev1y ago](https://www.amazon.de/dp/B0DJFCJB1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIWI Spark 2 Pro E-Zigarette mit offenem Pod-System AirSync-Technologie austauschbarem 1400-mAh-Akku Doppelschicht-Mesh-Coil 2 0 ml Tankvolumen nikotinfrei ohne E-Liquid (Red Velvet)**Kiwi**€25.38**3.9★**▲ 303%**](https://www.amazon.de/dp/B0H111321Q) [**KIWI Spark Starter Kit Elektronische Zigarette mit offenem Pod-System 2 0 ml 700 mAh Akku nikotinfrei kein E-Liquid (Pink)**Kiwi**€16.18**4.1★**▲ 244%**](https://www.amazon.de/dp/B0D1GKBG23) [**KIWI Starter Kit Elektronische Zigarette mit Pod System 400mAh Powerbank 1450 mAh 1 8 ml Farbe Midnight Green kein Nikotin kein E-Liquid**Kiwi**€43.43**4.1★**▲ 217%**](https://www.amazon.de/dp/B09MB7HGMJ) [**KIWI 2 Starter Kit neue elektronische Zigarette KIWI 2 400 mAh Powerbank 1800 mAh 1 8 ml kein Nikotin kein E-Liquid (Iron Gate)**Kiwi**€57.32**4.0★**▲ 191%**](https://www.amazon.de/dp/B0CH9YRN9S) [**KIWI 2 Starter Kit neue elektronische Zigarette KIWI 2 400 mAh Powerbank 1800 mAh 1 8 ml kein Nikotin kein E-Liquid (Rose Gold)**Kiwi**€52.33**4.0★**▲ 170%**](https://www.amazon.de/dp/B0CH9YJRXS)
**~~View all trending →~~**
## **What buyers say about kiwi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pflanzenwachstum**17%
*“Ausbaufähig”*
**Qualität insgesamt**15%
*“Sehr elegant Qualität super”*
**Preis-Leistungs-Verhältnis**10%
*“least ist sie auch noch kostengünstig”*
**Geschmack insgesamt**10%
*“Super lecker”*
**Benutzerfreundlichkeit**7%
*“Einfach zu bedienen, handlich und dampft gut;))”*
**beworben Vs Tatsächliches Produkt**6%
*“Alle Erwartungen erfüllt”*
**Süße**5%
*“Schmecken megafruchtig”*
**Gesamtgröße**3%
*“Ist alles super gelaufen und passt perfekt”*
**Weiches Gefühl**3%
*“Flauschig weich”*
**Frische**3%
*“Frische und saftige Kiwis mit schönem süß-säuerlichem Geschmack”*
### **What buyers complain about **
**Gesamtgröße**15%
*“Passt nicht”*
**Geschmack insgesamt**9%
*“Schmecken nach Fisch”*
**Haltbarkeit**8%
*“Schlechte Haltbarkeit”*
**Pflanzenwachstum**6%
*“Keine Pflanzen mehr online”*
**Qualität insgesamt**4%
*“Schlechte Qualität”*
**Geruch**4%
*“Riecht und schmeckt fürchterlich”*
**beworben Vs Tatsächliches Produkt**3%
*“Irreführende Artikelbeschreibung”*
**Feucht/Trocken**3%
*“Keinerlei Wurzel, komplett trocken und innendrin im Holz tod”*
**Preis-Leistungs-Verhältnis**3%
*“Der Verschleiß und die Kosten sind daher extrem gestiegen”*
**Sauer**3%
*“säuerlich”*
### **Top return reasons **
**Gesamtgröße**32%
**Funktionalität insgesamt**15%
**Aufladen**11%
**Kompatibilität – insgesamt**11%
**Qualität insgesamt**6%
**Auslaufsicher**5%
**Defekt Material/Teile**5%
**beworben Vs Tatsächliches Produkt**3%
**Akkulaufzeit**2%
**Verbrannt/geröstet/überbacken**1%
## **Common questions**
- **Is kiwi profitable to sell on Amazon Germany?**
- The niche generates €126K/yr across 47 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the kiwi niche?**
- 15 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in kiwi?**
- Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Haltbarkeit. The return rate is 0.2%.
- **When does demand for kiwi peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kiwi niche?**
- Listings span €0.53–€61.84; the average listing price is €18.50 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
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