---
title: "Jabra — €1.3M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/jabra"
last_updated: "2026-08-10T13:40:10.185Z"
locale: en
meta:
description: "Niche score 39/100 · €1.3M/yr market · 535K searches/yr · €102.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €1.3M/yr market · 535K searches/yr · €102.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jabra — €1.3M/yr Amazon DE Niche (2026) - Flapen"
---
# **jabra**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 82Growth 22Conversion 29Competition 21Returns 25Price range 38Avg price 74Brand share 0Review moat 24Quality gap 82
**Market size**
**Great****€1.3M**
€1.3M/yr · 535K searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€102.44**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€43.10–€194.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,980.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, jabra is a €1.3M/yr Amazon Germany market (535K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jabra market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€1.0M–€1.3M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **62%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- EarFun48% - Jabra24% - JBL16% - soundcore11% - LG2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/jabra/trend)
## **Top jabra search terms**
- **jabra elite**111K/yr+26.1%0.1% conv. - **earfun air pro 4**101K/yr-26.5%4.5% conv. - **earfun**66K/yr-8.9%1.6% conv. - **ear**34K/yr-0.8%0.0% conv. - **jabra in ear**27K/yr-10.6%0.4% conv. - **jbl live pro 2 tws**33K/yr-16.6%4.6% conv. - **jbl live pro 2**22K/yr-6.1%3.6% conv. - **soundcore p40 i**16K/yr+9.9%2.6% conv. - **soundcore space a40**13K/yr+23.4%2.1% conv. - **jabra earbuds**13K/yr-14.8%0.4% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/jabra/search-terms)
## **Top jabra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€128K20%€255K30%€383K40%€511K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EarFun Air Pro 4 Bluetooth Kopfhörer mit Adaptive Hybride Geräuschunterdrückung aptX Lossless Hi-Res Audio LDAC 6 Mikrofone cVc 8.0 KI Anrufe 52H Akku Multipoint Bluetooth 5.4 In-Ear Detection**EarFun**€51.31**4.4★6,796 rev](https://www.amazon.de/dp/B0D5M9SH1X) [2**EarFun Air Pro 4+ Bluetooth Kopfhörer mit Noise Cancelling Hybrid-Treibersystem Hi-Res Audio aptX Lossless LDAC 6 Mik. KI Anrufe 54 Std. Akku Multipoint Trageerkennung IP55 Bluetooth 6.0**EarFun**€66.02**4.4★1,450 rev](https://www.amazon.de/dp/B0FSKRJFKT) [3**JBL Live Pro 2 TWS Wasserdichte True-Wireless In-Ear-Kopfhörer mit Noise-Cancelling in Schwarz Mit bis zu 40 h Musikwiedergabe**JBL**€71.80**4.3★4,918 rev](https://www.amazon.de/dp/B0B1SJ7YSK) [4**Jabra Elite 8 Active schnurlose In-Ear-Bluetooth-Kopfhörer mit adaptiver hybrider aktiver Geräuschunterdrückung (ANC) und 6 eingebauten Mikrofonen Wasser- und schweißresistent - Schwarz**Jabra**€191.80**4.0★2,178 rev](https://www.amazon.de/dp/B0CB6DZX79) [5**soundcore by Anker Space A40 Automatische Geräuschunterdrückung bis 98% Kabellose Earbuds 50h Wiedergabe Hi-Res Sound Bequemes Design App Steuerung (Schwarz)**soundcore**€45.86**4.2★23,268 rev](https://www.amazon.de/dp/B0B1LVC5VZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EarFun Air Pro 4+ Bluetooth Kopfhörer mit Noise Cancelling Hybrid-Treibersystem Hi-Res Audio aptX Lossless LDAC 6 Mik. KI Anrufe 54 Std. Akku Multipoint Trageerkennung IP55 Bluetooth 6.0**EarFun**€66.02**1,450 rev8mo ago](https://www.amazon.de/dp/B0FSKRJFKT) [**JBL Tune Beam 2 Kabellose Bluetooth-In-Ear-Kopfhörer mit Noise-Cancelling 48 h Wiedergabezeit IP54 wasser - und staubgeschützt Multipoint-Verbindung ergonomisches Design Schwarz**JBL**€66.87**2,460 rev1y ago](https://www.amazon.de/dp/B0DK3W2XK3) [**EarFun Air Pro 4 Bluetooth Kopfhörer mit Adaptive Hybride Geräuschunterdrückung aptX Lossless Hi-Res Audio LDAC 6 Mikrofone cVc 8.0 KI Anrufe 52H Akku Multipoint Bluetooth 5.4 In-Ear Detection**EarFun**€51.31**6,796 rev2y ago](https://www.amazon.de/dp/B0D5M9SH1X) [**soundcore P40i by Anker Wireless Earbuds mit Noise Cancelling Adaptive Geräuschunterdrückung BassUp 60h Spielzeit 2-in-1 Hülle und Smartphone-Ständer IPX5 kabelloses Aufladen Bluetooth 5.3**soundcore**€43.10**16,262 rev2y ago](https://www.amazon.de/dp/B0CQXG17RL) [**LG Tone Free T90S In-Ear Bluetooth Kopfhörer mit Dolby Atmos-Sound Meridian-Technologie ANC (Active Noise Cancellation) UVnano & IPX4-Spritzwasserschutz - Schwarz**LG**€78.85**233 rev2y ago](https://www.amazon.de/dp/B0CG27DV5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jabra Evolve2 Buds True Wireless In-Ear-Bluetooth mit aktiver Geräuschunterdrückung (ANC) 4 Mic MultiSensor Voice-Technologie für MS Teams und alle gängigen Meeting-Apps zertifiziert Schwarz**Jabra**€148.03**4.3★**▲ 173%**](https://www.amazon.de/dp/B0BKH4FX9Y) [**Jabra Elite 85t True Wireless In-Ear Bluetooth Kopfhörer - Earbuds mit Advanced Active Noise Cancellation und kraftvollen Lautsprechern - Kabelloses Ladegehäuse - titanschwarz Einheitsgröße**Jabra**€124.03**4.2★**▲ 141%**](https://www.amazon.de/dp/B08HZ2PX2Q) [**JBL Tune Beam 2 Kabellose Bluetooth-In-Ear-Kopfhörer mit Noise-Cancelling 48 h Wiedergabezeit IP54 wasser - und staubgeschützt Multipoint-Verbindung ergonomisches Design Schwarz**JBL**€66.87**4.4★**▲ 101%**](https://www.amazon.de/dp/B0DK3W2XK3) [**Jabra Evolve2 Buds True Wireless In-Ear-Bluetooth mit aktiver Geräuschunterdrückung (ANC) 4 Mic MultiSensor Voice-Technologie für MS Teams und alle gängigen Meeting-Apps zertifiziert Schwarz**Jabra**€145.12**3.6★**▲ 61%**](https://www.amazon.de/dp/B0BKH3K7VJ) [**EarFun Air Pro 4+ Bluetooth Kopfhörer mit Noise Cancelling Hybrid-Treibersystem Hi-Res Audio aptX Lossless LDAC 6 Mik. KI Anrufe 54 Std. Akku Multipoint Trageerkennung IP55 Bluetooth 6.0**EarFun**€66.02**4.4★**▲ 54%**](https://www.amazon.de/dp/B0FSKRJFKT)
**~~View all trending →~~**
## **What buyers say about jabra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audioqualität**34%
*“bestes Sounderlebnis”*
**Preis-Leistungs-Verhältnis**12%
*“Preis/Leistung ok”*
**Qualität insgesamt**9%
*“Cooles Produkt”*
**Bass**5%
*“Brillianter Sound auch im Bass”*
**Geräuschunterdrückung**4%
*“Entsprechend gespannt war ich natürlich auch auf das Noise Cancelling”*
**Akkulaufzeit**4%
*“Akkulaufzeit vollkommen angemessen”*
**Software/Anwendung**3%
*“viele Einstellungen via App”*
**Benutzerfreundlichkeit**3%
*“Handhabung intuitiv”*
**Gesamtgröße**2%
*“Passt”*
**Konnektivität – insgesamt**2%
*“Multipoint Connection ist stabil”*
### **What buyers complain about **
**Audioqualität**10%
*“Kein schöner Klang”*
**Haltbarkeit**9%
*“Nach 1Jahr defekt”*
**Geräuschunterdrückung**8%
*“Noise cancelling funktioniert nicht”*
**Konnektivität – insgesamt**7%
*“Bluetooth wird ständig getrennt”*
**Aufladen**4%
*“Probleme mit Laden und Bluetooth-Connection”*
**Geräuschpegel**4%
*“Störgeräusche irgendwann Totalausfall.”*
**Gesamtgröße**3%
*“Keine gute Passform”*
**Qualität insgesamt**3%
*“Qualität unzureichend”*
**Audiolautstärke**3%
*“Es fehlt etwas an Volumen im Klang”*
**Preis-Leistungs-Verhältnis**3%
*“Schade ums Geld”*
### **Top return reasons **
**Gesamtgröße**20%
**Audioqualität**18%
**Konnektivität – insgesamt**10%
**Funktionalität insgesamt**9%
**Qualität insgesamt**5%
**Geräuschpegel**5%
**Komfort insgesamt**4%
**Aufladen**3%
**Geräuschunterdrückung**3%
**Defekt Material/Teile**2%
## **Common questions**
- **Is jabra profitable to sell on Amazon Germany?**
- The niche generates €1.3M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the jabra niche?**
- 5 brands and 57 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jabra?**
- Top complaints mined from reviews: Audioqualität, Haltbarkeit, Geräuschunterdrückung. The return rate is 5.0%.
- **When does demand for jabra peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the jabra niche?**
- Listings span €43.10–€194.01; the average listing price is €102.44 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.
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