---
title: "Ideal of Sweden — €22K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/ideal-of-sweden"
last_updated: "2026-08-10T03:04:09.712Z"
locale: en
meta:
description: "Niche score 31/100 · €22K/yr market · 203K searches/yr · €19.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · €22K/yr market · 203K searches/yr · €19.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ideal of Sweden — €22K/yr Amazon DE Niche (2026) - Flapen"
---
# **ideal of sweden**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 12Conversion 7Competition 20Returns 39Price range 69Avg price 86Brand share 0Review moat 88Quality gap 83
**Review moat**
**Great****236.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€19.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€7.68–€31.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€22K**
€22K/yr · 203K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, ideal of sweden is a €22K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ideal of sweden market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€10K–€14K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#5,737**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **18.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- IDEAL OF SWEDEN46% - project-cb41% - Reownest11% - CHUQING3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/ideal-of-sweden/trend)
## **Top ideal of sweden search terms**
- **ideal of sweden**116K/yr-22.7%0.1% conv. - **ideal of sweden iphone 14**13K/yr-36.7%0.2% conv. - **ideal of sweden iphone 15**9K/yr-15.9%0.1% conv. - **ideal of sweden iphone 13**14K/yr-42.4%0.1% conv. - **ideal of sweden handyhülle**6K/yr-16.2%0.0% conv. - **iphone 13 hülle ideal of sweden**5K/yr-19.9%0.1% conv. - **ideal of sweden iphone 14 pro**6K/yr-39.8%0.0% conv. - **handyhülle iphone 13 ideal of sweden**5K/yr-36.4%0.1% conv. - **iphone 14 pro hülle ideal of sweden**3K/yr-17.5%0.0% conv. - **iphone 14 hülle ideal of sweden**4K/yr-35.9%0.2% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/ideal-of-sweden/search-terms)
## **Top ideal of sweden products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€4K30%€7K40%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**project-cb Metall Handykette Pad Ringhalterung Tether Tab für Trageband Schlüsselring für Handy (Gold)**project-cb**€8.24**4.2★1,225 rev](https://www.amazon.de/dp/B0C2P3MQZW) [2**Reownest Handykette Universal zum Umhängen Handy Halsband mit 2 Patches Verstellbares Geflochtenes Leder Handy Lanyard Halskette Kompatibel mit den meisten Smartphones Braun**Reownest**€8.88**3.7★90 rev](https://www.amazon.de/dp/B0F6K3YX8P) [3**IDEAL OF SWEDEN Bedruckte Handyhülle niedliches buntes Muster schützende Abdeckung aus Hartplastik mit Mikrofaserfutter für das iPhone. Kompatibel mit iPhone 15 Pro (Rose Pearl Marble)**IDEAL OF SWEDEN**€17.59**4.4★46 rev](https://www.amazon.de/dp/B0CHMWSF4X) [4**IDEAL OF SWEDEN Utility Phone Strap Schwarz Handyband Zum Umhängen Mit Kartenfach & Reißverschluss Verstellbare Länge 140 Cm Universal Patch Kompatibel Mit Handyhüllen**IDEAL OF SWEDEN**€30.49**3.7★10 rev](https://www.amazon.de/dp/B0D2LLJJ1B) [5**IDEAL OF SWEDEN Atelier Schutzhülle für iPhone 13 Kroko-Design Scharlachrot**IDEAL OF SWEDEN**€19.30**4.8★10 rev](https://www.amazon.de/dp/B09Q4SMMQ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IDEAL OF SWEDEN Silikon Hülle mit MagSafe kompatibel mit iPhone 16 Premium Handyhülle für iPhone Kratzfest & Stoßfest Fallschutz (Rosa)**IDEAL OF SWEDEN**€25.40**1 rev6mo ago](https://www.amazon.de/dp/B0GC1H9RSP) [**Reownest Handykette Universal zum Umhängen Handy Halsband mit 2 Patches Verstellbares Geflochtenes Leder Handy Lanyard Halskette Kompatibel mit den meisten Smartphones Braun**Reownest**€8.88**90 rev1y ago](https://www.amazon.de/dp/B0F6K3YX8P) [**IDEAL OF SWEDEN Utility Phone Strap Schwarz Handyband Zum Umhängen Mit Kartenfach & Reißverschluss Verstellbare Länge 140 Cm Universal Patch Kompatibel Mit Handyhüllen**IDEAL OF SWEDEN**€30.49**10 rev1y ago](https://www.amazon.de/dp/B0D2LLJJ1B) [**IDEAL OF SWEDEN Atelier Schutzhülle für iPhone 13 Kroko-Design Scharlachrot**IDEAL OF SWEDEN**€19.30**10 rev1y ago](https://www.amazon.de/dp/B09Q4SMMQ3) [**IDEAL OF SWEDEN Bedruckte iPhone 16 Hülle Pastell Marmor Design Dünnes & Leichtes Case Stoßfest & Stylisch Und Langlebig Für Optimalen Schutz Im Alltag**IDEAL OF SWEDEN**€29.56**4 rev1y ago](https://www.amazon.de/dp/B0GC32VM1J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**project-cb Handy Umhängeband 1 Handyband Pads 2 Handyband Zum Umhängen Verstellbarer Handykette Lanyards für den Hals(Grün-G)**project-cb**€15.80**4.5★**▲ 124%**](https://www.amazon.de/dp/B0CQ3ZFVGP) [**CHUQING Schlüsselanhänger Frauen Silikon Armband Schlüsselbund Auto Schlüsselanhänger Perlen Handgelen schlüsselkette für Damen**CHUQING**€7.68**4.5★**▲ 118%**](https://www.amazon.de/dp/B098WXZTK7) [**IDEAL OF SWEDEN Bedruckte iPhone 16 Hülle Pastell Marmor Design Dünnes & Leichtes Case Stoßfest & Stylisch Und Langlebig Für Optimalen Schutz Im Alltag**IDEAL OF SWEDEN**€29.56**4.7★**▲ 116%**](https://www.amazon.de/dp/B0GC32VM1J) [**project-cb Metall Handykette Pad Ringhalterung Tether Tab für Trageband Schlüsselring für Handy (Gold)**project-cb**€8.24**4.2★**▲ 103%**](https://www.amazon.de/dp/B0C2P3MQZW) [**Reownest Handykette Universal zum Umhängen Handy Halsband mit 2 Patches Verstellbares Geflochtenes Leder Handy Lanyard Halskette Kompatibel mit den meisten Smartphones Braun**Reownest**€8.88**3.7★**▲ 90%**](https://www.amazon.de/dp/B0F6K3YX8P)
**~~View all trending →~~**
## **What buyers say about ideal of sweden**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**58%
*“Hatte mir das Produkt aufgrund der guten Bewertungen gekauft”*
**beworben Vs Tatsächliches Produkt**8%
*“Tut was es soll”*
**Design insgesamt**8%
*“Tolles Design, hochwertige Optik”*
**Farbe**8%
*“Die Farbe und das Muster sehen aus wie auf dem Foto”*
**Benutzerfreundlichkeit**8%
*“Praktisch und schön”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**50%
*“sehr teuer im Verhältnis”*
**Haltbarkeit**25%
*“Am Anfang super, dann leider kaputt gegangen”*
### **Top return reasons **
**Gesamtgröße**40%
**Farbe**11%
**Länge**6%
**Materialqualität**6%
**Qualität insgesamt**4%
**Defekt Material/Teile**4%
**Haftung/Klebrigkeit**4%
**Kompatibilität – insgesamt**3%
**Dünn**3%
**Lederqualität**3%
## **Common questions**
- **Is ideal of sweden profitable to sell on Amazon Germany?**
- The niche generates €22K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (31/100).
- **How competitive is the ideal of sweden niche?**
- 4 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ideal of sweden?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 3.9%.
- **When does demand for ideal of sweden peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the ideal of sweden niche?**
- Listings span €7.68–€31.39; the average listing price is €19.30 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.
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