---
title: "Esp32 — €324K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/esp32"
last_updated: "2026-08-10T02:34:02.786Z"
locale: en
meta:
description: "Niche score 52/100 · €324K/yr market · 607K searches/yr · €15.17 avg price. Soft demand (-1.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €324K/yr market · 607K searches/yr · €15.17 avg price. Soft demand (-1.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Esp32 — €324K/yr Amazon DE Niche (2026) - Flapen"
---
# **esp32**
**Worth a look**
Shows low returns (1.0%), but soft demand (-1.5% this quarter) keeps it on the watch list.
Market size 52Growth 24Conversion 44Competition 36Returns 95Price range 78Avg price 75Brand share 30Review moat 72Quality gap 68
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€5.82–€48.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€15.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****639.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€324K**
€324K/yr · 607K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, esp32 is a €324K/yr Amazon Germany market (607K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esp32 market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€303K–€379K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 98%
**Open market**
**9%**
- diymore32% - AZDelivery21% - ELEGOO14% - QIQIAZI14% - LAFVIN6% - AITRIP4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -1.5% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/esp32/trend)
## **Top esp32 search terms**
- **esp32**424K/yr-0.8%2.8% conv. - **esp**50K/yr-13.1%0.2% conv. - **esp 32**43K/yr+1.1%2.6% conv. - **esp32 dev kit**10K/yr+93.3%3.9% conv. - **esp32 wroom**18K/yr-33.8%3.0% conv. - **esp32 devkit v1**4K/yr+60.8%5.5% conv. - **esp32 wroom 32**6K/yr-11.0%3.7% conv. - **esp32 nodemcu**4K/yr+24.5%5.5% conv. - **esp-wroom-32 esp32 esp-32s development board 2.4ghz dual-mode wifi bluetooth dual cores microcontroller processor integrated with antenna rf amp filter ap sta compatible with arduino ide (3pcs)**7K/yr-29.6%2.6% conv. - **esp32 usb c**7K/yr-33.4%4.4% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/esp32/search-terms)
## **Top esp32 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€32K20%€65K30%€97K40%€130K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**diymore 2 Stücke für ESP32 Nodemcu Development Board für ESP32 NodeMCU Module USB C 2.4 GHz WLAN WiFi Bluetooth CH340 Chip**diymore**€9.75**4.4★255 rev](https://www.amazon.de/dp/B0D9BTQRYT) [2**Für ESP32 NodeMCU Entwicklungsplatine QIQIAZI für ESP32 NodeMCU für ESP32 USB C Modul 2.4 GHz WiFi+Bluetooth Dual-Cores mit CH340 Chip für Arduino(2 Stücke)**QIQIAZI**€9.51**4.2★109 rev](https://www.amazon.de/dp/B0DHRV7784) [3**ELEGOO ESP-32 Entwicklungsboard USB-C 2.4GHz Dual Modus WiFi+Bluetooth Dual Core Mikrocontroller für Arduino IDE Unterstützung AP/STA/AP+STA CP2102 Chip 3 Stück**ELEGOO**€15.06**4.8★321 rev](https://www.amazon.de/dp/B0D8T5XD3P) [4**AZDelivery 3 x ESP32 NodeMCU Module WLAN WiFi Dev Kit C Development Board mit CP2102 (Nachfolgermodell zum ESP8266) kompatibel mit Arduino und inklusive E-Book!**AZDelivery**€20.80**4.6★5,311 rev](https://www.amazon.de/dp/B074RGW2VQ) [5**LAFVIN Basic Starter Kit for ESP32 ESP-WROOM-32 WiFi IOT Development Board with Tutorial Compatible with Arduino IDE**LAFVIN**€19.41**4.4★203 rev](https://www.amazon.de/dp/B0CTMQQ1W4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEGOO ESP-32 Super Starter Kit mit Tutorial und Entwicklungsboard USB-C Dual-Core-Mikrocontroller Unterstützung AP/STA/AP+STA CP2102 Chip kompatibel mit Arduino IDE**ELEGOO**€37.26**56 rev9mo ago](https://www.amazon.de/dp/B0FVWW7MD4) [**APKLVSR ESP32 NodeMCU Modul 2 Stücke: ESP32 USB C Modul 2.4 GHz WiFi+Bluetooth Dual-Cores CH340 Chip für Arduino**APKLVSR**€8.79**15 rev10mo ago](https://www.amazon.de/dp/B0FNMLSXGL) [**APKLVSR ESP32S-Lua Entwicklungsboard ESP32 NodeMCU-32S Lua Modul Dual-Mode 2.4GHz WiFi + Bluetooth ESP32 USB C 38-Pin Board mit CP2102-Chip für Arduino**APKLVSR**€5.82**3 rev10mo ago](https://www.amazon.de/dp/B0FNMM84QZ) [**1 Stück ESP32 ESP-32D ESP-WROOM-32 CP2012 USB C 30 Pin WiFi+Bluetooth Dual Core Typ-C Schnittstelle ESP32-DevKitC-32 Entwicklungsboard Modul STA/AP/STA+AP**AITRIP**€7.64**5 rev11mo ago](https://www.amazon.de/dp/B0FKYH5YDC) [**diymore 2PCS für ESP32-S3 DevKitC-1 N16R8 Modul für ESP32 S3 1-N16R8 Entwicklungsboard mit WiFi Bluetooth 5.0 USB C Anschließbare Antenne mit Antenne**diymore**€16.16**28 rev11mo ago](https://www.amazon.de/dp/B0FKBPJRQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AZDelivery ESP32S Dev Kit C V4 NodeMCU WLAN WiFi Development Board kompatibel mit Arduino inklusive E-Book! (Nachfolger Modul von ESP32S Dev Kit C V2)**AZDelivery**€8.74**4.2★**▲ 232%**](https://www.amazon.de/dp/B0BFBKLRL9) [**1 Stück ESP32 ESP-32D ESP-WROOM-32 CP2012 USB C 30 Pin WiFi+Bluetooth Dual Core Typ-C Schnittstelle ESP32-DevKitC-32 Entwicklungsboard Modul STA/AP/STA+AP**AITRIP**€7.64**5.0★**▲ 163%**](https://www.amazon.de/dp/B0FKYH5YDC) [**diymore 2PCS für ESP32-S3 DevKitC-1 N16R8 Modul für ESP32 S3 1-N16R8 Entwicklungsboard mit WiFi Bluetooth 5.0 USB C Anschließbare Antenne mit Antenne**diymore**€16.16**3.4★**▲ 122%**](https://www.amazon.de/dp/B0FKBPJRQC) [**2 Sätze für ESP32S und Terminal Adapter NodeMcu für ESP32 Entwicklungsboard WLAN WiFi Bluetooth CH340 Chip**diymore**€14.14**4.6★**▲ 110%**](https://www.amazon.de/dp/B0CLD28SHQ) [**ELEGOO ESP-32 Super Starter Kit mit Tutorial und Entwicklungsboard USB-C Dual-Core-Mikrocontroller Unterstützung AP/STA/AP+STA CP2102 Chip kompatibel mit Arduino IDE**ELEGOO**€37.26**4.4★**▲ 90%**](https://www.amazon.de/dp/B0FVWW7MD4)
**~~View all trending →~~**
## **What buyers say about esp32**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**beworben Vs Tatsächliches Produkt**19%
*“Erwartungen erfüllt”*
**Qualität insgesamt**16%
*“Gute ESP32-Module inklusive Breakoutboards”*
**Preis-Leistungs-Verhältnis**12%
*“Preis/Leistung super”*
**Konnektivität – insgesamt**10%
*“stabile Verbindung”*
**Kompatibilität – insgesamt**7%
*“Funktionieren super mit Home Assistant”*
**Korrekt Inhalt**6%
*“Super Teile”*
**Montage/Installation**5%
*“Einrichtung und Programmierung funktionieren problemlos mit der Arduino IDE oder MicroPython”*
**Design insgesamt**3%
*“Solide Boards für Standard-Projekte”*
**Benutzerfreundlichkeit**2%
*“Die Bewertung basiert auf einer ehrlichen und praktischen Nutzung”*
**Stärke**2%
*“ist sehr robust für Bauprojekte”*
### **What buyers complain about **
**Konnektivität – insgesamt**24%
*“Das bringt bei z. B Homeassistant auch Bluetooth stack Probleme mit sich”*
**Reichweite**13%
*“Die Bluetooth Reichweite ist ebenfalls sehr schlecht”*
**Qualität insgesamt**7%
*“minderwertige Qualität”*
**Funktionalität insgesamt**7%
*“Ok. An sich gut, leider ist es eines der Module mit falsch platzierter Antenne”*
**Heizung**5%
*“Auch wird der Chip sehr heiß (>64°C)”*
**Defekt Material/Teile**5%
*“Ware teilweise defekt”*
**Stärke**4%
*“niemals stabil und bricht ständig weg.”*
**Signalstärke**4%
*“Leider scheint es mir der Antenne jedoch Probleme zu geben”*
**Benutzerfreundlichkeit**3%
*“Unbrauchbar”*
**Speicherkapazität**3%
*“System verliert immer den RAM Inhalt”*
### **Top return reasons **
**Defekt Material/Teile**18%
**Konnektivität – insgesamt**18%
**Funktionalität insgesamt**18%
**Kompatibilität – insgesamt**14%
**Gesamtgröße**11%
**beworben Vs Tatsächliches Produkt**4%
**Buchse/Anschluss/Stecker**4%
**Heizung**3%
**Reichweite**1%
**Montage/Installation**1%
## **Common questions**
- **Is esp32 profitable to sell on Amazon Germany?**
- The niche generates €324K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the esp32 niche?**
- 11 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in esp32?**
- Top complaints mined from reviews: Konnektivität – insgesamt, Reichweite, Qualität insgesamt. The return rate is 1.0%.
- **When does demand for esp32 peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the esp32 niche?**
- Listings span €5.82–€48.02; the average listing price is €15.17 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.
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