---
title: "Trend — e zigarette - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/e-zigarette/trend"
last_updated: "2026-07-21T17:13:11.948Z"
locale: en
meta:
  description: "Niche score 66/100 · €955K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · €955K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — e zigarette - Flapen"
---

# **e zigarette**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 20Conversion 9Competition 86Returns 99Price range 80Avg price 84Brand share 53Review moat 91Quality gap 96

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****172.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****€18.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€5.09–€57.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****€955K**

€955K/yr · 7.4M searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale