---
title: "E Shisha — €85K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/e-shisha"
last_updated: "2026-08-10T03:51:05.555Z"
locale: en
meta:
description: "Niche score 55/100 · €85K/yr market · 391K searches/yr · €34.53 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €85K/yr market · 391K searches/yr · €34.53 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "E Shisha — €85K/yr Amazon DE Niche (2026) - Flapen"
---
# **e shisha**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but weak search conversion (0.6%) keeps it on the watch list.
Market size 21Growth 17Conversion 8Competition 89Returns 94Price range 90Avg price 95Brand share 24Review moat 95Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****106.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****€34.53**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€10.36–€88.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€85K**
€85K/yr · 391K searches
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Germany niche tracking, e shisha is a €85K/yr Amazon Germany market (391K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e shisha market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€43K–€52K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **0%**
- **Out of stock**
- **26.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 63%
**Open market**
**6%**
- Smok56% - GeekVape20% - X-SPACE6% - Vaporesso4% - ELF Bar3% - VAPTIO3% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -16.3% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/e-shisha/trend)
## **Top e shisha search terms**
- **e shisha**157K/yr-14.8%0.3% conv. - **smok**80K/yr-10.1%0.4% conv. - **e-shisha**45K/yr-1.6%0.1% conv. - **smok e zigarette**43K/yr-23.4%0.6% conv. - **e zigarette smok**28K/yr-45.3%0.3% conv. - **smok akkuträger**8K/yr-13.4%0.3% conv. - **smok vape**8K/yr-23.8%1.0% conv. - **smok alien**9K/yr-41.9%0.2% conv. - **smoke e zigaretten**7K/yr-30.8%0.5% conv. - **smok alien 220w**4K/yr-2.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/e-shisha/search-terms)
## **Top e shisha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€3K6%€5K8%€7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SMOK IPX 80 Pod Mod Kit 80W Vape Gerät 3000mAh Akku Einstellbarer Luftstrom 5.5ml Pod RPM 2 Coil Typ-C Aufladung IPX67 Schutz Ohne Nikotin Schwarz Carbonfaser**Smok**€26.30**3.5★134 rev](https://www.amazon.de/dp/B0CW1L13W2) [2**SMOK R-KISS 2 Kit | 200W R-KISS 2 Mod Vape mit 6 5 ml TFV18 Mini Tank (Verdampfer) Kompatibel mit V18 Mini Mesh-Heizwendeln (0 33 / 0 15) Elektrische Zigarette No AKKU No Nicotine (Schwarz Rot)**Smok**€41.39**3.7★60 rev](https://www.amazon.de/dp/B09KNK5WNG) [3**Geekvape Aegis Legend 5 Mod Kit | 200 W TC Box Mod (Battery Not Included) Vape with Z Sub Ohm Tank 5.5 ml Vaper Z Coil Vaporiser No Nicotine**GeekVape**€56.48**3.7★4 rev](https://www.amazon.de/dp/B0DM8MC2RF) [4**Vaporesso Luxe XR Max 2 Kit 80W Black**Vaporesso**€32.77**3.9★163 rev](https://www.amazon.de/dp/B0F9F1P488) [5**X-SPACE ET5 E Zigarette Pod System Starterkit Nachfüllbar DTL/RDL/MTL**X-SPACE**€18.38**4.2★60 rev](https://www.amazon.de/dp/B0F8GXNLVP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smok Nord 6 Kit Built in 3800mAh Battery Top/Slid Filling 5ml Nord 6 Pod Cartridge Fit RPM 3 Coils/RPM 4 Coil Refillable & Rechargeable Vape Device 80W Vaporoizer (Schwarz)**Smok**€32.40**5 rev2mo ago](https://www.amazon.de/dp/B0GGQPRYF8) [**SMOK G-PRIV 4 Kit | 230 W G Priv 4 Mod mit Vollfarb-Touchscreen-Mod und 6 5 ml TFV 18 Mini Tank V18 Mini Coils V9 Mesh Coil Ohne Nikotin (Rot)**Smok**€52.69**145 rev7mo ago](https://www.amazon.de/dp/B0B4DL8WTQ) [**SMOK G-PRIV 4 Kit | 230 W G Priv 4 Mod mit Vollfarb-Touchscreen-Mod und 6 5 ml TFV 18 Mini Tank V18 Mini Coils V9 Mesh Coil Ohne Nikotin (Schwarz)**Smok**€52.55**145 rev7mo ago](https://www.amazon.de/dp/B0B4DLJZJ1) [**SMOK Novo 6 Pod System E Zigarette MTL/RDL Zugautomatik Elegantes Design Stufenlose Airflow 1700mAh 0.96 Zoll TFT Kompatibel mit Novo 5 Meshed 0.6/0.7 Pod Gold Ohne Nikotin**Smok**€20.90**5 rev9mo ago](https://www.amazon.de/dp/B0FVSWC9F5) [**SMOK Arco Digi Pod System E Zigarette Kit 1300mAh Akku 5W30W Leistungsbereich 0.84 Zoll Display 3ml Nachfüll Pod Top Fill Type C Schnellladung Kompatibel Mit Arco Pod Cartridge Ohne Nikotin Schwarz**Smok**€13.44**15 rev10mo ago](https://www.amazon.de/dp/B0FQJBVZTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smok Nord 6 Kit Built in 3800mAh Battery Top/Slid Filling 5ml Nord 6 Pod Cartridge Fit RPM 3 Coils/RPM 4 Coil Refillable & Rechargeable Vape Device 80W Vaporoizer (Schwarz)**Smok**€32.40**3.2★**▲ 263%**](https://www.amazon.de/dp/B0GGQPRYF8) [![GEEKVAPE H45 Classic kit [AEGIS HERO 3 Pod Kit ] 45 W Built in 1400mah Battery 4ml Pod Cartridge B Coil(0.4 /0.6) E Cigarette Vaporizer No Nicotine (Schwarz)](https://m.media-amazon.com/images/I/41eABUuMaNL.jpg)**GEEKVAPE H45 Classic kit \[AEGIS HERO 3 Pod Kit \] 45 W Built in 1400mah Battery 4ml Pod Cartridge B Coil(0.4 /0.6) E Cigarette Vaporizer No Nicotine (Schwarz)**GeekVape**€27.65**4.0★**▲ 260%**](https://www.amazon.de/dp/B0C655MPHR) [**Geekvape Aegis Legend 5 Mod Kit | 200 W TC Box Mod (Battery Not Included) Vape with Z Sub Ohm Tank 5.5 ml Vaper Z Coil Vaporiser No Nicotine**GeekVape**€57.88**4.3★**▲ 257%**](https://www.amazon.de/dp/B0DM8J87XH) [**SMOK G-PRIV 4 Kit | 230 W G Priv 4 Mod mit Vollfarb-Touchscreen-Mod und 6 5 ml TFV 18 Mini Tank V18 Mini Coils V9 Mesh Coil Ohne Nikotin (Rot)**Smok**€52.69**4.0★**▲ 203%**](https://www.amazon.de/dp/B0B4DL8WTQ) [**SMOK Novo 6 Pod System E Zigarette MTL/RDL Zugautomatik Elegantes Design Stufenlose Airflow 1700mAh 0.96 Zoll TFT Kompatibel mit Novo 5 Meshed 0.6/0.7 Pod Gold Ohne Nikotin**Smok**€20.90**5.0★**▲ 176%**](https://www.amazon.de/dp/B0FVSWC9F5)
**~~View all trending →~~**
## **What buyers say about e shisha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Benutzerfreundlichkeit**20%
*“einfache Handhabung”*
**Qualität insgesamt**15%
*“Super Produkt”*
**Akkulaufzeit**14%
*“Die Tornado Box Pod Kit überzeugt vor allem durch ihre einfache Handhabung, den starken Akku und den intensiven Geschmack”*
**Preis-Leistungs-Verhältnis**9%
*“und mit einem Preis von 5,- € pro Stück schon ordentlich Geld kostet.”*
**beworben Vs Tatsächliches Produkt**6%
*“Erfüllt seinen Zweck”*
**Design insgesamt**4%
*“Die Verarbeitung ist hochwertig und das Design sieht modern und stylisch aus”*
**Geschmack insgesamt**4%
*“Schmeckt”*
**Geschmack**4%
*“Der Geschmack ist richtig intensiv”*
**Gesamtgröße**2%
*“Jetzt sitzt es perfekt”*
**Griff**2%
*“Es liegt gut in der Hand”*
### **What buyers complain about **
**Aufladen**17%
*“Akku nach 2 Monaten schon defekt”*
**Haltbarkeit**15%
*“1 Woche kaputt zurück geschickt”*
**Auslaufsicher**12%
*“Leck”*
**Qualität insgesamt**11%
*“Müll”*
**Funktionalität insgesamt**6%
*“Trotz allem hat es nicht funktioniert”*
**Preis-Leistungs-Verhältnis**6%
*“Geld wieder für die Tonne”*
**beworben Vs Tatsächliches Produkt**5%
*“Schlecht Artikel Beschreibung”*
**Akkulaufzeit**4%
*“Pod System, Akku hält 2 Tage”*
**Heizung**4%
*“Wird zu schnell heiß”*
**Defekt Material/Teile**3%
*“2x laden und das Teil war kaputt”*
### **Top return reasons **
**Funktionalität insgesamt**26%
**Defekt Material/Teile**15%
**Auslaufsicher**11%
**Aufladen**9%
**Qualität insgesamt**6%
**Haltbarkeit**4%
**Akkulaufzeit**3%
**Heizung**3%
**Gesamt anzeigen**2%
**Gesamtgröße**2%
## **Common questions**
- **Is e shisha profitable to sell on Amazon Germany?**
- The niche generates €85K/yr across 67 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the e shisha niche?**
- 14 brands and 34 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in e shisha?**
- Top complaints mined from reviews: Aufladen, Haltbarkeit, Auslaufsicher. The return rate is 1.1%.
- **When does demand for e shisha peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the e shisha niche?**
- Listings span €10.36–€88.33; the average listing price is €34.53 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.
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