---
title: "Chromecast — €1.5M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/chromecast"
last_updated: "2026-08-10T03:48:54.927Z"
locale: en
meta:
description: "Niche score 40/100 · €1.5M/yr market · 737K searches/yr · €76.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €1.5M/yr market · 737K searches/yr · €76.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chromecast — €1.5M/yr Amazon DE Niche (2026) - Flapen"
---
# **chromecast**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 86Growth 17Conversion 34Competition 0Returns 51Price range 95Avg price 84Brand share 0Review moat 22Quality gap 58
**Price range**
**Incredible****€57.35–€96.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€1.5M**
€1.5M/yr · 737K searches
**Avg price**
**Great****€76.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,896.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, chromecast is a €1.5M/yr Amazon Germany market (737K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chromecast market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€950K–€1.1M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**128**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Google94% - XIAOMI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -15.0% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/elektronik-foto/chromecast/trend)
## **Top chromecast search terms**
- **chromecast**236K/yr-18.1%0.5% conv. - **google tv**114K/yr-14.0%1.2% conv. - **google chromecast**115K/yr-21.2%0.6% conv. - **google tv streamer**48K/yr+30.2%4.0% conv. - **google tv streamer 4k**43K/yr-15.7%5.1% conv. - **google chromecast für tv**33K/yr-26.8%0.8% conv. - **google tv streamer 4k+**13K/yr-25.6%5.1% conv. - **chromecast tv stick**27K/yr-24.9%0.3% conv. - **google streamer 4k**18K/yr-11.9%4.7% conv. - **google streamer**13K/yr-0.5%3.8% conv. [**All search terms **](https://flapen.com/research/de/elektronik-foto/chromecast/search-terms)
## **Top chromecast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€300K40%€601K60%€901K80%€1.2M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Google TV Streamer 4K entspannte Unterhaltung durch schnelles Streaming und Fernbedienung mit Sprachsuche Filme Serien Live-Sendungen und Netflix in 4K HDR 32 GB Speicherplatz Porcelain**Google**€74.35**4.5★1,643 rev](https://www.amazon.de/dp/B0DBM2QF8F) [2**Google Chromecast HD Android Streaming Stick - Stream On WLAN YouTube kompatible mit Fernseher**Google**€96.39**4.4★21,025 rev](https://www.amazon.de/dp/B07M9BKHNZ) [3**Xiaomi TV Box S 3rd Gen 4K UHD Google TV 32GB Speicher Dolby Vision & Atmos WiFi 6 HDMI 2.1 schnelles Streaming kompakt und leistungsstark**XIAOMI**€57.35**4.3★4,022 rev](https://www.amazon.de/dp/B0F3JWFL56)
### **Newest**
by launch date
[**Xiaomi TV Box S 3rd Gen 4K UHD Google TV 32GB Speicher Dolby Vision & Atmos WiFi 6 HDMI 2.1 schnelles Streaming kompakt und leistungsstark**XIAOMI**€57.35**4,022 rev1y ago](https://www.amazon.de/dp/B0F3JWFL56) [**Google TV Streamer 4K entspannte Unterhaltung durch schnelles Streaming und Fernbedienung mit Sprachsuche Filme Serien Live-Sendungen und Netflix in 4K HDR 32 GB Speicherplatz Porcelain**Google**€74.35**1,643 rev1y ago](https://www.amazon.de/dp/B0DBM2QF8F) [**Google Chromecast HD Android Streaming Stick - Stream On WLAN YouTube kompatible mit Fernseher**Google**€96.39**21,025 rev7y ago](https://www.amazon.de/dp/B07M9BKHNZ)
### **Trending**
90-day click momentum
[**Google TV Streamer 4K entspannte Unterhaltung durch schnelles Streaming und Fernbedienung mit Sprachsuche Filme Serien Live-Sendungen und Netflix in 4K HDR 32 GB Speicherplatz Porcelain**Google**€74.35**4.5★**— 8%**](https://www.amazon.de/dp/B0DBM2QF8F) [**Xiaomi TV Box S 3rd Gen 4K UHD Google TV 32GB Speicher Dolby Vision & Atmos WiFi 6 HDMI 2.1 schnelles Streaming kompakt und leistungsstark**XIAOMI**€57.35**4.3★**— 10%**](https://www.amazon.de/dp/B0F3JWFL56) [**Google Chromecast HD Android Streaming Stick - Stream On WLAN YouTube kompatible mit Fernseher**Google**€96.39**4.4★**▼ 22%**](https://www.amazon.de/dp/B07M9BKHNZ)
## **What buyers say about chromecast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Software/Anwendung**22%
*“Der beste Streaming-Client”*
**Qualität insgesamt**11%
*“Super Produkt”*
**Benutzerfreundlichkeit**11%
*“easy to use ich bin zufrieden”*
**Montage/Installation**10%
*“Stabile System es lässt sich alles installieren”*
**Konnektivität – insgesamt**6%
*“Verbindungen wie WLAN, Bluetooth und Android Handy ist einfach, schnell und unkompliziert”*
**beworben Vs Tatsächliches Produkt**5%
*“Halter was versprochen wird”*
**Preis-Leistungs-Verhältnis**4%
*“Für den Preis OK”*
**Anzeigeauflösung**4%
*“4K UHD”*
**Gesamtgröße**3%
*“Alles passt”*
**Funktionalität insgesamt**3%
*“System läuft schnell”*
### **What buyers complain about **
**Software/Anwendung**20%
*“Apps starten extrem träge”*
**Konnektivität – insgesamt**13%
*“WLAN Verbindung sehr unbeständig”*
**Preis-Leistungs-Verhältnis**8%
*“Gerät kostet 100€”*
**beworben Vs Tatsächliches Produkt**6%
*“Diese Produktwerbung ist Betrug”*
**Qualität insgesamt**5%
*“irgendwie nicht perfekt”*
**Audioqualität**5%
*“Kein 5.1 oder Dolby Sound”*
**Haltbarkeit**2%
*“Nach zwei Tagen Fernbedienungen kaputt”*
**Montage/Installation**2%
*“Ich habe auch mehrmals versucht, neu zu installieren: wie oben geschrieben - selbst nach stundenlangem Warten tat sich nichts”*
**Signalstärke**2%
*“Nach Setup kein HDMI-Signal mehr”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**2%
*“Natürlich ist auch keine Anleitung dabei”*
### **Top return reasons **
**Funktionalität insgesamt**19%
**Kompatibilität – insgesamt**17%
**Konnektivität – insgesamt**13%
**Software/Anwendung**13%
**Defekt Material/Teile**4%
**Ständiger Neustart oder Neustart**4%
**Produktzustand**3%
**beworben Vs Tatsächliches Produkt**3%
**Gesamtgröße**3%
**Rechnenleistung**2%
## **Common questions**
- **Is chromecast profitable to sell on Amazon Germany?**
- The niche generates €1.5M/yr across 3 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the chromecast niche?**
- 2 brands and 128 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chromecast?**
- Top complaints mined from reviews: Software/Anwendung, Konnektivität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 2.9%.
- **When does demand for chromecast peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the chromecast niche?**
- Listings span €57.35–€96.39; the average listing price is €76.03 (sweet spot $15–$100). The average incumbent carries 8,897 reviews — the moat a new listing must climb.
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