---
title: "Search terms — amazon basics - Flapen"
canonical_url: "https://flapen.com/research/de/elektronik-foto/amazon-basics/search-terms"
last_updated: "2026-08-05T21:14:36.525Z"
locale: en
meta:
  description: "Niche score 46/100 · €1.1M/yr market · 1.4M searches/yr · €10.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · €1.1M/yr market · 1.4M searches/yr · €10.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — amazon basics - Flapen"
---

# **amazon basics**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 79Growth 17Conversion 76Competition 50Returns 99Price range 57Avg price 38Brand share 0Review moat 0Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Great****€1.1M**

€1.1M/yr · 1.4M searches

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€5.32–€28.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****€10.52**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****331,125.05**

avg incumbent reviews — the moat a new listing must climb

## Search terms