---
title: "herd — €1.2M/yr Amazon Germany Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/de/elektro-grossgeraete/herd"
last_updated: "2026-07-21T09:24:25.199Z"
locale: en
meta:
description: "weak search conversion (0.4%) — herd doesn't clear our bar today. Data updated Jul 2026."
"og:description": "weak search conversion (0.4%) — herd doesn't clear our bar today. Data updated Jul 2026."
"og:title": "herd — €1.2M/yr Amazon Germany Niche, Score 48/100 - Flapen"
---
# **herd**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 82Growth 15Conversion 5Competition 79Returns 44Price range 8Avg price 18Brand share 48Review moat 67Quality gap 76
**Market size**
**Great****€1.2M**
€1.2M/yr · 863K searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****805.66**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.7%**
return rate — above 6% kills the launch gate
**Avg price**
**Bad****€386.06**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€20.16–€1023.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, herd is a €1.2M/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€965K–€1.2M**
- units × avg price
- **Launch success**
- **71%**
- 5 of 7 new (360d)
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **188 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**18%**
- Gorenje36% - Beko18% - Siemens10% - Bauknecht6% - KKT KOLBE6% - Bosch6% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/elektro-grossgeraete/herd/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€37K6%€74K9%€111K12%€148K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 50 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm**Gorenje**€327.35**4.1★866 rev](https://www.amazon.de/dp/B0G1N8GFTR) [2**Gorenje Einbauherd-Set Heißluft Inox Set 4 mit Glaskeramik-Kochfeld / 77L / ExtraSteam / GentleClose & Open / EcoClean / AirFry / PizzaMode / PerfectGrill / Teleskopauszüge / Inox-Look**Gorenje**€356.07**4.1★866 rev](https://www.amazon.de/dp/B09FFJJ759) [3**Beko FSM57100GW Herd (Elektro/Freistehend) / 50 cm/Restwärmeanzeige/schwarz**Beko**€267.35**4.3★274 rev](https://www.amazon.de/dp/B075GS1NP3) [4**Gorenje Einbaubackofen-Set Jump Set Aqua/C/Kombination aus autarkem Kochfeld ECT641BSC und Einbau-Backofen BO6735E02BK /77L/Pizzamode 300C/PerfectGrill/EcoClean-Email/Glaskeramik-Kochfeld/schwarz**Gorenje**€324.03**4.2★199 rev](https://www.amazon.de/dp/B0DJ97HB3Z) [5**Siemens Einbau-Herd-Set EQ110KA1Z bestehend aus iQ100 Einbau-Herd 60 x 60 cm 3D Heißluft Edelstahl und iQ300 Elektro-Kochfeld 60 cm herdgesteuert zuschaltbare Bräterzone mit Rahmen aufliegend**Siemens**€498.39**4.1★98 rev](https://www.amazon.de/dp/B09RKNRR9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PKM Einbauherd Set | Backofen | Glaskeramikkochfeld rahmenlos | Oberhitze & Unterhitze | schwarz**PKM**€259.49**5 rev3mo ago](https://www.amazon.de/dp/B0FBM65ZMP) [**KKT KOLBE Autarkes Herdset | 60cm Einbaubackofen BO8805SS | 59cm Kochfeld CH5900RL | Grill | Heißluft | Automatik-Timer | Wärmeschutzverglasung | Kindersicherung | Knebelbedienung | SET8805CH5900RL**KKT KOLBE**€411.85**39 rev3mo ago](https://www.amazon.de/dp/B0GTQZDXGF) [**Gorenje GEC5C61WG Elektro-Standherd mit Glaskeramik-Kochfeld 50cm Breite 70 Liter Pizza Funktion FrozenBake AirFry MultiAir Technologie HomeMade Backofenform AquaClean FastPreheat Weiß**Gorenje**€296.69**6 rev5mo ago](https://www.amazon.de/dp/B0GKPN36V4) [**Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm**Gorenje**€176.39**44 rev7mo ago](https://www.amazon.de/dp/B0G2CTVDKX) [**PKM Einbauherdset EHS3IX | EEK A | Glaskeramik Kochfeld 59 cm | 65 Liter| Edelstahlblende | 3 Backofenfunktionen | Gehäusekühlung**PKM**€236.56**2 rev7mo ago](https://www.amazon.de/dp/B0G2BHFMZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gorenje GEC5C61WG Elektro-Standherd mit Glaskeramik-Kochfeld 50cm Breite 70 Liter Pizza Funktion FrozenBake AirFry MultiAir Technologie HomeMade Backofenform AquaClean FastPreheat Weiß**Gorenje**€296.69**4.8★**▲ 330%**](https://www.amazon.de/dp/B0GKPN36V4) [**Vestel VEH6 - Herd-Set - 6 Funktionen - Kochfeld mit zweikreis Bräterzone - 69 Liter - 2-fach Türverglasung - Schwarz**Vestel**€254.02**0.0★**▲ 321%**](https://www.amazon.de/dp/B0FFMWHC5Y) [**KKT KOLBE Autarkes Herdset | 60cm Einbaubackofen BO8805SS | 59cm Kochfeld CH5900RL | Grill | Heißluft | Automatik-Timer | Wärmeschutzverglasung | Kindersicherung | Knebelbedienung | SET8805CH5900RL**KKT KOLBE**€411.85**4.3★**▲ 310%**](https://www.amazon.de/dp/B0GTQZDXGF) [**PKM Einbauherdset EHS3IX | EEK A | Glaskeramik Kochfeld 59 cm | 65 Liter| Edelstahlblende | 3 Backofenfunktionen | Gehäusekühlung**PKM**€236.56**3.1★**▲ 294%**](https://www.amazon.de/dp/B0G2BHFMZV) [**Amica Standherd Elektro 65 Liter Garraum 50 cm mit 11 Funktionen Glaskeramikkochfeld vier HiLight Kochzonen erweiterbare Zone SensorControl SteamClean EasyClean Schwarz Matt Fine Design standherd**Amica**€332.45**4.7★**▲ 256%**](https://www.amazon.de/dp/B083Y1CSV3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Good item”*
**Preis-Leistungs-Verhältnis**17%
*“Bestes Preis/Leistungsverhältnis”*
**Backen**13%
*“Bestes Herdset ever”*
**Benutzerfreundlichkeit**8%
*“Super Gerät- easy von der Bedienung”*
**beworben Vs Tatsächliches Produkt**8%
*“Macht seinen Job”*
**Heizung**7%
*“Wasser ist in Sekunden warm”*
**Einfache Reinigung**3%
*“Leicht zu reinigen”*
**Gesamtgröße**2%
*“Passt”*
**Design insgesamt**2%
*“Das Design ist modern”*
**Kocherlebnis**2%
*“Ideal zum Kochen, Braten oder Warmhalten, und die Reinigung geht schnell und unkompliziert”*
### **What buyers complain about **
**Qualität insgesamt**14%
*“Qualität null”*
**Heizung**9%
*“Der Backofen macht ungleichmäßig warm”*
**Funktionalität insgesamt**6%
*“Sonnst keine Funktion”*
**beworben Vs Tatsächliches Produkt**6%
*“Beschreibung Irreführend”*
**Backen**5%
*“Der Backofen macht ungleichmäßig warm”*
**Haltbarkeit**4%
*“3 Monate defekt”*
**Geräuschpegel**4%
*“Herd Qualmt und macht knister Geräusche”*
**Benutzerfreundlichkeit**3%
*“Die Bedienelemente sind wackelig”*
**Preis-Leistungs-Verhältnis**3%
*“Schade ums Geld”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**3%
*“Kommt ohne Gebrauchsanweisung”*
### **Top return reasons **
**Gesamtgröße**25%
**Funktionalität insgesamt**14%
**Heizung**12%
**Defekt Material/Teile**9%
**Kompatibilität – insgesamt**6%
**Qualität insgesamt**3%
**Konnektivität – insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Mechanismus probleme**2%
**Benutzerfreundlichkeit**2%
## **Common questions**
- **Is herd profitable to sell on Amazon Germany?**
- The niche generates €1.2M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the herd niche?**
- 16 brands and 61 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in herd?**
- Top complaints mined from reviews: Qualität insgesamt, Heizung, Funktionalität insgesamt. The return rate is 3.7%.
- **When does demand for herd peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the herd niche?**
- Listings span €20.16–€1023.85; the average listing price is €386.06 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.
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