---
title: "backblech — €875K/yr Amazon Germany Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/de/elektro-grossgeraete/backblech"
last_updated: "2026-07-21T09:43:45.155Z"
locale: en
meta:
description: "backblech shows a sweet-spot price point ($19.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "backblech shows a sweet-spot price point ($19.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "backblech — €875K/yr Amazon Germany Niche, Score 57/100 - Flapen"
---
# **backblech**
**Worth a look**
Shows a sweet-spot price point ($19.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 11Conversion 42Competition 84Returns 39Price range 80Avg price 87Brand share 54Review moat 57Quality gap 68
**Avg price**
**Great****€19.74**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****€7.39–€47.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€875K**
€875K/yr · 1.3M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,217.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.4%**
return rate — above 6% kills the launch gate
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, backblech is a €875K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€790K–€987K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 5 new (360d)
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **75%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **184 days**
## **Competition**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**137**
**Top-5 brand share**
**72%**
Top 20: 96%
**Top-5 click share**
**31%**
Top 20: 74%
**Open market**
**22%**
- ICQN31% - Zenker19% - Dr. Oetker9% - Bosch8% - ORIGINAL KAISER6% - Grizzly5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/elektro-grossgeraete/backblech/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€18K4%€35K6%€53K8%€70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bosch Siemens Constructa Backblech Kuchenplatte emailliert Backblech emailliert 00662999 662999**Bosch**€19.88**4.6★2,282 rev](https://www.amazon.de/dp/B01BVMAIU2) [2**ICQN Backblech 2er Set 46 5 × 37 × 3 & 6 cm Kompatibel mit Siemens Bosch Beko Constructa Neff & Amica Emaillierte Backbleche für Backofen & Herd**ICQN**€36.02**4.5★2,382 rev](https://www.amazon.de/dp/B09ZPQNF6X) [3**Zenker Black Metallic Back- und Plätzchenblech 42 x 32 cm Stahlblech mit Antihaftbeschichtung Hitzebeständig bis 230C Reinigung per Hand Made in Germany**Zenker**€11.55**4.2★798 rev](https://www.amazon.de/dp/B08KHM4VS4) [4**Dr. Oetker Backblech mit extra hohem Rand Backform aus hochwertigem Stahlblech Antihaft 42 x 29 x 4cm**Dr. Oetker**€14.14**4.4★1,581 rev](https://www.amazon.de/dp/B00ZX5PPC0) [5**ICQN Backblech 2er Set 46 5 × 37 × 3 cm Kompatibel mit Siemens Bosch Beko Constructa Neff & Amica Emaillierte Backbleche für Backofen & Herd**ICQN**€34.26**4.5★2,381 rev](https://www.amazon.de/dp/B09ZPMVTGL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OptimumX 445x375x25mm Emailliert Backblech rechteckige Fettpfanne/Kuchenblech für Backofen ideal zum Backen Braten & Grillen**OptimumX Haushaltsgeräte**€18.32**15 rev3mo ago](https://www.amazon.de/dp/B0GV47FBZG) [**Backblech Backblech mit hohem Rand 39.6 x 27 x 2.2 cm Kuchenblech Backofen Bleche für Backofen & Herd Kratzfest & Rostfrei**Valyrane**€9.97**12 rev6mo ago](https://www.amazon.de/dp/B0GC548Q3C) [**Terlulu Backblech 39 5x27x2 5cm Karbonstahl Backblech Kuchenblech mit Antihaftbeschichtung Rechteckige Backform Ofenblech für Backen Kochen Servieren Gesund & Robust Leicht zu Reinigen**Terlulu**€12.58**70 rev8mo ago](https://www.amazon.de/dp/B0G1BYRDRM) [**Amazon Basics Antihaft-Backbleche 3-Teiliges Set Stapelbar Spülmaschinen- und Ofenfest**Amazon Basics**€16.82**206 rev8mo ago](https://www.amazon.de/dp/B0DYN6ZKTS) [**2 Stück Backblech Antihaftbeschichtung Rechteckig Karbonstahl Backform Ofenbleche für Backen Kuchen Kochen 42 5 × 28 5 × 2 5 cm und 31 5 × 22 × 2 5 cm**Chingcoo**€12.91**7 rev10mo ago](https://www.amazon.de/dp/B0FR3GM9RN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OptimumX 445x375x25mm Emailliert Backblech rechteckige Fettpfanne/Kuchenblech für Backofen ideal zum Backen Braten & Grillen**OptimumX Haushaltsgeräte**€18.32**4.3★**▲ 458%**](https://www.amazon.de/dp/B0GV47FBZG) [**Backblech Backblech mit hohem Rand 39.6 x 27 x 2.2 cm Kuchenblech Backofen Bleche für Backofen & Herd Kratzfest & Rostfrei**Valyrane**€9.97**4.4★**▲ 408%**](https://www.amazon.de/dp/B0GC548Q3C) [**NutriChef Backblech Set 2-teilig Antihaft 40x28cm & 35.5x24.6cm champange PFOA-frei ofenfest bis 232C stapelbar spülmaschinengeeignet ideal für Meal Prep & Aufläufe**Nutrichef**€16.29**4.4★**▲ 343%**](https://www.amazon.de/dp/B07T1782LT) [**Original Kaiser Classic Brat- und Auflaufform Backblech hoher Rand antihaftbeschichtet 39 x 30 x 6 cm Kuchenblech mit praktischem Griffrand optimale Wärmeleitung Schwarz**ORIGINAL KAISER**€9.23**4.3★**▲ 260%**](https://www.amazon.de/dp/B004YIUOV4) [**HONGBAKE 3er-Set Backblech-Set (Halb/Jelly Roll/Viertel) 0.8 mm Kohlenstoffstahl Antihaft-Diamantstruktur Champagne Gold PTFE- & PFOA-frei stapelbar Ofenblech**HONGBAKE**€25.02**4.4★**▲ 250%**](https://www.amazon.de/dp/B09QPQVK37)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Super Ware”*
**Gesamtgröße**23%
*“Passt”*
**beworben Vs Tatsächliches Produkt**9%
*“Produkt wie beschrieben- ordentliches Produkt - faires Preis-Leistungsverhältnis”*
**Einfache Reinigung**7%
*“auch leicht zu reinigen”*
**Preis-Leistungs-Verhältnis**5%
*“Preis- Leistung ist ok”*
**Backen**5%
*“Top Backbleche super Qualität”*
**Benutzerfreundlichkeit**3%
*“leicht zu verstauen,”*
**Stärke**3%
*“Das Material ist robust”*
**Materialqualität**2%
*“Schönes Material”*
**Form/Stil**2%
*“Form”*
### **What buyers complain about **
**Gesamtgröße**20%
*“Passt nicht in Backofen”*
**Qualität insgesamt**14%
*“Qualität ungenügend”*
**Materialqualität**7%
*“Material zu dünn”*
**Haltbarkeit**7%
*“Naht am Gitter nach 3 Wochen Nutzung gebrochen”*
**Rost/Korrodieren**4%
*“rostet”*
**Dicke**4%
*“Blech ist dünn”*
**Auslaufsicher**4%
*“Undicht”*
**Einfache Reinigung**3%
*“Der Abwasch ist ebenfalls der Horror”*
**Funktionalität insgesamt**2%
*“Durchgefallen”*
**Preis-Leistungs-Verhältnis**2%
*“Geldverschwendung”*
### **Top return reasons **
**Gesamtgröße**84%
**Defekt Material/Teile**2%
**Kompatibilität – insgesamt**2%
**Qualität insgesamt**1%
**Kratzfestigkeit**1%
**Materialqualität**1%
**beworben Vs Tatsächliches Produkt**1%
**Funktionalität insgesamt**1%
**Mechanismus probleme**1%
**Rost/Korrodieren**1%
## **Common questions**
- **Is backblech profitable to sell on Amazon Germany?**
- The niche generates €875K/yr across 56 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the backblech niche?**
- 28 brands and 137 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in backblech?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 4.4%.
- **When does demand for backblech peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the backblech niche?**
- Listings span €7.39–€47.41; the average listing price is €19.74 (sweet spot $15–$100). The average incumbent carries 1,217 reviews — the moat a new listing must climb.
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