---
title: "Search terms — zma - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/zma/search-terms"
last_updated: "2026-08-10T02:47:45.654Z"
locale: en
meta:
  description: "Niche score 51/100 · €93K/yr market · 61K searches/yr · €18.04 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €93K/yr market · 61K searches/yr · €18.04 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — zma - Flapen"
---

# **zma**

**Worth a look**

Shows low returns (0.1%), but soft demand (-17.9% this quarter) keeps it on the watch list.

Market size 23Growth 16Conversion 81Competition 38Returns 100Price range 70Avg price 83Brand share 67Review moat 49Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€18.04**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€6.14–€35.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,581.35**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****€93K**

€93K/yr · 61K searches

**Growth**

**Bad****-17.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms