---
title: "Zma — €93K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/zma"
last_updated: "2026-08-10T02:41:11.614Z"
locale: en
meta:
description: "Niche score 51/100 · €93K/yr market · 61K searches/yr · €18.04 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €93K/yr market · 61K searches/yr · €18.04 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zma — €93K/yr Amazon DE Niche (2026) - Flapen"
---
# **zma**
**Worth a look**
Shows low returns (0.1%), but soft demand (-17.9% this quarter) keeps it on the watch list.
Market size 23Growth 16Conversion 81Competition 38Returns 100Price range 70Avg price 83Brand share 67Review moat 49Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€18.04**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€6.14–€35.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,581.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€93K**
€93K/yr · 61K searches
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, zma is a €93K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zma market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€90K–€108K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**28%**
- EXVital23% - Yamamoto Nutrition16% - WeightWorld11% - Zec+8% - OLIMP SPORT NUTRITION8% - Iron Labs Nutrition7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/zma/trend)
## **Top zma search terms**
- **zma**43K/yr-17.4%4.2% conv. - **zma kapseln**14K/yr-16.2%3.8% conv. - **zma kapseln hochdosiert**5K/yr-26.9%3.6% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/zma/search-terms)
## **Top zma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€19K30%€28K40%€37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZMA Giga Caps Magnesium Zink & Vitamin B6 Komplex - 210 Kapseln 190mg Magnesium pro Kapsel Immunsystem Elektrolyte & Muskelfunktion vegan & laborgeprüft**EXVital**€17.90**4.3★77 rev](https://www.amazon.de/dp/B0DTQDRJ91) [2**YAMAMOTO Nutrition ZmaPRO 120 Kapseln Nahrungsergänzungsmittel mit Zink Magnesium und Vitamin B6 Hilft bei Müdigkeit und Erschöpfung Gluten- und Laktosefrei**Yamamoto Nutrition**€6.14**4.4★24 rev](https://www.amazon.de/dp/B07539SJ3G) [3**Kalzium Magnesium Zink - 400 Tabletten - 1+ Jahr - 500mg Calcium pro Tagesdosis - 1 vegane Tablette Pro Tag - Mit Mangan Vitamin D3 K2 Bor Selen Kupfer - Frei von Magnesiumstearat - WeightWorld**WeightWorld**€18.71**4.5★13,039 rev](https://www.amazon.de/dp/B08TCG2RH7) [4**Zec+ Nutrition ZMA - 90 Kapseln hochwertiger Komplex mit wertvollem Zink Magnesium & Vitamin B6 Nahrungsergänzung Made in Germany**Zec+**€16.98**4.5★454 rev](https://www.amazon.de/dp/B00HCGS638) [5**ZM6 - Hochdosiertes Zink Magnesium Supplement für Männer und Frauen - Zink und Magnesium Kapseln für normale Muskelfunktion (180 Vegane Kapseln)**Iron Labs Nutrition**€17.90**4.3★972 rev](https://www.amazon.de/dp/B012GBUVHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft**SUNDAY NATURAL**€16.03**1,754 rev8mo ago](https://www.amazon.de/dp/B0FMS3V43J) [**ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany**ESN**€13.57**485 rev1y ago](https://www.amazon.de/dp/B0DWXS9ZQB) [**ESN Athlete Stack Men 2.0 210 Kapseln alle essentiellen Vitamine und Mineralstoffe vegan - Made in Germany**ESN**€23.01**350 rev1y ago](https://www.amazon.de/dp/B0DWXLWDFL) [**ZMA Giga Caps Magnesium Zink & Vitamin B6 Komplex - 210 Kapseln 190mg Magnesium pro Kapsel Immunsystem Elektrolyte & Muskelfunktion vegan & laborgeprüft**EXVital**€17.90**77 rev1y ago](https://www.amazon.de/dp/B0DTQDRJ91) [**Bandini Zink Magnesium ULTRA Hochdosiert Komplex mit Magnesium Zink & Vitamin B6 Premium: Mit 2 Magnesiumverbindungen Muskelfunktion Energie Booster Ohne Zusätze Vegan GVO-frei 120 Kapseln**BANDINI**€9.18**459 rev1y ago](https://www.amazon.de/dp/B0DQQ8WKV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kinetica Sports Zinc Mag+ | 30 Portionen 90 Tabletten | 420 mg Magnesium & 16 5 mg Zink | Mit Selen Vitamin B6 & C | ZMA SchlafSupport | Informed Sport zertifiziert & WADAkonform**Kinetica**€15.81**4.4★**▲ 268%**](https://www.amazon.de/dp/B09RFDMXHD) [**ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany**ESN**€13.57**4.6★**▲ 175%**](https://www.amazon.de/dp/B0DWXS9ZQB) [**Zink Magnesium B6 Komplex | 6 Monate Vorrat - 180 Vegan Tabletten | Premium Formula | von Horbaach**Horbäach**€8.99**4.2★**▲ 75%**](https://www.amazon.de/dp/B0DPNC4N37) [**Bodylab24 ZMB6 120 Kapseln mit den Mineralstoffen Zink Magnesium Vitamin B5 B6 & Vitamin D ideal als Zusatzsupplement in intensiven Trainingsphasen**Bodylab24**€17.61**4.6★**▲ 65%**](https://www.amazon.de/dp/B0BHF3LC68) [**Nutravita ZMA High Strength - 120 Kapseln - Zink Magnesium & Vitamin B6 - Trägt zu einer normalen Muskelfunktion einem normalen Testosteronspiegel und einem energiespendenden Stoffwechsel bei**Nutravita**€15.88**4.4★**▲ 61%**](https://www.amazon.de/dp/B08L6SYL6Y)
**~~View all trending →~~**
## **What buyers say about zma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Magnesium**25%
*“Bestes Magnesium ever”*
**Qualität insgesamt**24%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**7%
*“Preis Leistung super”*
**Schlafqualität**5%
*“und bin überrascht dass ich nun wieder besser Schlafen kann ohne Melatonin einnehmen zu müssen.”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält 100% was es verspricht”*
**Linderung von Muskelschmerzen**4%
*“Sehr gut verträglich, hochwertige Inhaltsstoffe und spürbar positive Wirkung auf Muskeln und Regeneration”*
**Vitamin**3%
*“Essentielle Vitamine”*
**Effizienz**2%
*“Wirkt”*
**Ernährungs Gehalt**2%
*“Super Suppliement”*
**Dosierung**2%
*“Hoch dosiert”*
### **What buyers complain about **
**Magnesium**15%
*“Magnesium halt”*
**Säureregulator/Linderung von Magenschmerzen**6%
*“Durchfall”*
**Dosierung**6%
*“Scheinbar hoher Anteil an (billigem) MG Oxid.”*
**Einfaches Kauen/Schlucken**5%
*“Nicht gut zum schlucken”*
**Preis-Leistungs-Verhältnis**5%
*“Expensive”*
**Nebenwirkungen**4%
*“Nebenwirkungen”*
**Gesamtgröße**4%
*“Sind groß”*
**Reguliert die Verdauung**4%
*“Darmprobleme”*
**Funktionalität insgesamt**4%
*“Wirkt bei mir nicht”*
**Geruch**3%
*“Stinkt richtige ekelhaft”*
## **Common questions**
- **Is zma profitable to sell on Amazon Germany?**
- The niche generates €93K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the zma niche?**
- 16 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in zma?**
- Top complaints mined from reviews: Magnesium, Säureregulator/Linderung von Magenschmerzen, Dosierung. The return rate is 0.1%.
- **When does demand for zma peak?**
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the zma niche?**
- Listings span €6.14–€35.25; the average listing price is €18.04 (sweet spot $15–$100). The average incumbent carries 1,581 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)