---
title: "Search terms — zelletten - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/zelletten/search-terms"
last_updated: "2026-08-10T13:21:34.811Z"
locale: en
meta:
  description: "Niche score 47/100 · €123K/yr market · 162K searches/yr · €5.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €123K/yr market · 162K searches/yr · €5.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — zelletten - Flapen"
---

# **zelletten**

**Skip it**

Prices mostly outside the sweet spot ($3.02–$10.55) — this niche doesn't clear our bar today.

Market size 28Growth 25Conversion 96Competition 36Returns 99Price range 0Avg price 16Brand share 44Review moat 68Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****769.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****€123K**

€123K/yr · 162K searches

**Growth**

**Bad****-0.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€5.86**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****€3.02–€10.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms