---
title: "Trend — zahnpasta - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/zahnpasta/trend"
last_updated: "2026-08-10T07:27:47.057Z"
locale: en
meta:
  description: "Niche score 56/100 · €1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — zahnpasta - Flapen"
---

# **zahnpasta**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 24Conversion 93Competition 61Returns 100Price range 30Avg price 20Brand share 44Review moat 39Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.4M**

€1.4M/yr · 1.7M searches

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,556.91**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****€0.81–€21.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€7.24**

avg listing price — sweet spot $15–$100

## Trend