---
title: "Zahnpasta Ohne Natriumlaurylsulfat — €1.1M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/zahnpasta-ohne-natriumlaurylsulfat"
last_updated: "2026-08-10T05:15:49.977Z"
locale: en
meta:
description: "Niche score 58/100 · €1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zahnpasta Ohne Natriumlaurylsulfat — €1.1M/yr Amazon DE Niche (2026) - Flapen"
---
# **zahnpasta ohne natriumlaurylsulfat**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 25Conversion 97Competition 85Returns 100Price range 71Avg price 32Brand share 5Review moat 51Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Great****€1.1M**
€1.1M/yr · 740K searches
**Price range**
**Good****€3.07–€43.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,470.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€9.89**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zahnpasta ohne natriumlaurylsulfat is a €1.1M/yr Amazon Germany market (740K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zahnpasta ohne natriumlaurylsulfat market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€989K–€1.2M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 73%
**Open market**
**1%**
- Parodontax33% - ELMEX24% - Meridol24% - Lacalut14% - CP GABA GmbH3% - Celexqua1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/zahnpasta-ohne-natriumlaurylsulfat/trend)
## **Top zahnpasta ohne natriumlaurylsulfat search terms**
- **meridol zahnpasta**169K/yr+7.6%7.1% conv. - **parodontax zahnpasta**161K/yr-12.4%12.8% conv. - **elmex sensitive professional**127K/yr+14.0%6.9% conv. - **elmex repair & prevent zahnpasta**46K/yr+35.0%5.5% conv. - **parodontax**60K/yr-19.1%9.4% conv. - **lacalut zahncreme**46K/yr-0.8%14.1% conv. - **lacalut**24K/yr-26.0%10.3% conv. - **zahnpasta meridol**12K/yr+3.8%8.1% conv. - **elmex sensitive professional repair & prevent**13K/yr-6.4%6.6% conv. - **paradontax**13K/yr-33.1%11.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/zahnpasta-ohne-natriumlaurylsulfat/search-terms)
## **Top zahnpasta ohne natriumlaurylsulfat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€34K6%€68K9%€102K12%€136K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**meridol Zahnfleischschutz Zahnpasta 2x75ml**Meridol**€6.17**4.8★7,430 rev](https://www.amazon.de/dp/B0087ARE8Q) [2**LACALUT AKTIV ZAHNCREME 100ml Zahnpasta sofort spürbare Straffung und Festigung des Zahnfleischs effektive Zahnpflege & Zahnfleischpflege 1 x 100ml**Lacalut**€3.07**4.7★2,383 rev](https://www.amazon.de/dp/B0031SEK1S) [3**meridol PARODONT EXPERT Zahnpasta 75ml**Meridol**€5.53**4.8★2,821 rev](https://www.amazon.de/dp/B08GGPKW4P) [4**Zahnpasta - parodontax Active Repair* mit Fluorid 1x75ml Zahncreme für gesünderes Zahnfleisch ab Woche 1**Parodontax**€5.72**4.6★1,315 rev](https://www.amazon.de/dp/B0CGVJN127) [5**Parodontax Original Zahnpasta 4x75ml Zahncreme hilft Zahnfleischbluten zu reduzieren und vorzubeugen**Parodontax**€15.85**4.7★258 rev](https://www.amazon.de/dp/B0F9LNRN3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**meridol Schnelle Wirkung Zahnpasta 75ml**Meridol**€4.77**52 rev7mo ago](https://www.amazon.de/dp/B0G5NKTNX1) [**elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml**ELMEX**€4.88**99 rev11mo ago](https://www.amazon.de/dp/B0FLQNK99Q) [**Zahnpasta parodontax Zahnfleisch Stärkung & Schutz klinisch nachgewiesener Zahnfleisch-Schutz hilft bei der Stärkung & dem Schutz des Zahnfleischrands frische Minze 3x75ml**Parodontax**€14.31**111 rev1y ago](https://www.amazon.de/dp/B0FCHKB37D) [**Zahnpasta parodontax Zahnfleisch Stärkung & Schutz frische Minze 75 ml**Parodontax**€4.53**163 rev1y ago](https://www.amazon.de/dp/B0F9PM8NKN) [**Parodontax Original Zahnpasta 4x75ml Zahncreme hilft Zahnfleischbluten zu reduzieren und vorzubeugen**Parodontax**€15.85**258 rev1y ago](https://www.amazon.de/dp/B0F9LNRN3S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**meridol Zahnpasta 3x75ml - Zahncreme bekämpft Zahnfleischentzündungen antibakterieller Effekt**Meridol**€16.32**4.8★**▲ 224%**](https://www.amazon.de/dp/B09KVSM9C1) [**meridol Schnelle Wirkung Zahnpasta 75ml**Meridol**€4.77**4.4★**▲ 214%**](https://www.amazon.de/dp/B0G5NKTNX1) [**elmex Sensitive + Zahnfleischpflege Zahnpasta 75ml**ELMEX**€4.88**4.9★**▲ 164%**](https://www.amazon.de/dp/B0FLQNK99Q) [**ELMEX 6er Pack Elmex Zahnpasta Sensitive Professional Repair Prevent 75 ml**ELMEX**€32.84**4.7★**▲ 160%**](https://www.amazon.de/dp/B07YF3KRFH) [**Elmex 4 x Zahnpasta Sensitive Professional für empfindliche Zähne - 75 ml**ELMEX**€23.43**4.4★**▲ 123%**](https://www.amazon.de/dp/B01MQLX5B3)
**~~View all trending →~~**
## **What buyers say about zahnpasta ohne natriumlaurylsulfat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mundhygiene**41%
*“Beste Zahnpasta”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Zahnempfindlichkeit**7%
*“Stabilisiert, stärkt das Zahnfleisch und Zähne Top”*
**Preis-Leistungs-Verhältnis**6%
*“fairer Preis”*
**Geschmack insgesamt**5%
*“guter nachgeschmack”*
**beworben Vs Tatsächliches Produkt**4%
*“sieht wie auf dem Foto aus”*
**Geschmack**4%
*“Angenehmer Geschmack”*
**Zahnaufhellung**3%
*“Die Parodontax Complete Protection Whitening Zahnpasta hat mich überzeugt”*
**Einfache Reinigung**2%
*“Reinigt normal”*
**Reinigung**2%
*“Wir legen großen Wert auf eine gute Zahnpflege – umso schöner, dass uns unsere Tochter auf die Elmex Opti-Schmelz Professional Zahnpasta aufmerksam gemacht hat”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“Versteckte Preiserhöhung”*
**Geschmack insgesamt**11%
*“blöder Geschmack”*
**Mundhygiene**8%
*“immer wieder Probleme mit Zahnfleischbluten,”*
**Geschmack**4%
*“Geschmack etwas speziell”*
**Sprachprobleme**3%
*“Schon blöd wenn die Beschriftung in einer mir unbekannten Sprache ist”*
**Allergien**3%
*“Reizungen am Zahnfleisch gehen spürbar zurück”*
**Zahnempfindlichkeit**3%
*“Empfindliche Zähne ade”*
**Qualität insgesamt**2%
*“Mangelhafte Qualität”*
**beworben Vs Tatsächliches Produkt**2%
*“nicht wie abgebildet”*
**Dosierung**1%
*“Früher waren 100 mg in der Tube jetzt nur noch 75 mg”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**21%
**Sprachprobleme**15%
**Inhaltsstoffe – insgesamt**11%
**Auslaufsicher**7%
**Preis-Leistungs-Verhältnis**6%
**Empfindlichkeit insgesamt**6%
**Geschmack insgesamt**5%
**Mundhygiene**4%
**Produktzustand**4%
**Zertifizierungen**4%
## **Common questions**
- **Is zahnpasta ohne natriumlaurylsulfat profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 49 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the zahnpasta ohne natriumlaurylsulfat niche?**
- 8 brands and 127 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in zahnpasta ohne natriumlaurylsulfat?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Mundhygiene. The return rate is 0.1%.
- **When does demand for zahnpasta ohne natriumlaurylsulfat peak?**
- Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the zahnpasta ohne natriumlaurylsulfat niche?**
- Listings span €3.07–€43.97; the average listing price is €9.89 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.
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