---
title: "Zahnbürsten — €33.0M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/zahnbuersten"
last_updated: "2026-08-10T03:51:53.615Z"
locale: en
meta:
description: "Niche score 58/100 · €33.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €33.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zahnbürsten — €33.0M/yr Amazon DE Niche (2026) - Flapen"
---
# **zahnbürsten**
**Worth a look**
Shows a $33.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 20Conversion 51Competition 77Returns 81Price range 33Avg price 87Brand share 21Review moat 24Quality gap 57
**Market size**
**Incredible****€33.0M**
€33.0M/yr · 12.3M searches
**Avg price**
**Great****€65.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€1.57–€261.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,288.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, zahnbürsten is a €33.0M/yr Amazon Germany market (12.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zahnbürsten market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **€26.4M–€33.0M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**327**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**6%**
- Oral-B60% - PHILIPS14% - WonderSmile11% - 7MAGIC4% - TEETHEORY3% - CURAPROX2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
600K400KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 41.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/zahnbuersten/trend)
## **Top zahnbürsten search terms**
- **elektrische zahnbürste**4.1M/yr-11.8%2.8% conv. - **oral b zahnbürste elektrische**1.7M/yr-14.3%2.8% conv. - **zahnbürste elektrisch**1.2M/yr-11.0%2.6% conv. - **oral b**991K/yr-2.3%1.8% conv. - **zahnbürste**692K/yr+2.5%5.3% conv. - **schallzahnbürste**944K/yr-18.4%2.0% conv. - **elektrische zahnbürste oral b**447K/yr-8.2%3.5% conv. - **oral b zahnbürste**453K/yr-5.1%2.6% conv. - **ultraschall zahnbürsten**405K/yr-18.2%2.1% conv. - **curaprox**245K/yr+2.7%2.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/zahnbuersten/search-terms)
## **Top zahnbürsten products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€991K6%€2.0M9%€3.0M12%€4.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz**Oral-B**€18.02**4.4★45,314 rev](https://www.amazon.de/dp/B0B4SCYCLS) [2**WonderSmile Schallzahnbürste Pro - Testsieger 2026* - Elektrische Zahnbürste IPX8 4 Programme - mit Ladestation & 60 Tage Power Batterie mit Smart-Bürstenkopf (Ultimate Black)**WonderSmile**€64.42**4.5★4,210 rev](https://www.amazon.de/dp/B09V5DTH5X) [3**Oral-B Pro Series 3 Elektrische Zahnbürste Electric Toothbrush Inkl. 3 Aufsteckbürsten 3 Putzmodi Zahnbürste Elektrisch Designed by Braun Schwarz**Oral-B**€42.18**4.4★6,411 rev](https://www.amazon.de/dp/B0BS1WCG38) [4**Oral-B Pro Series 1 Plus Edition Elektrische Zahnbürste mit 3 Aufsteckbürsten Schwarz - Electric Toothbrush Inkl. 3 Putzmodi für Zahnpflege Designed by Braun**Oral-B**€30.99**4.4★2,482 rev](https://www.amazon.de/dp/B097JWGZ67) [5**Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz**Oral-B**€40.50**4.4★2,040 rev](https://www.amazon.de/dp/B0DP1LVPJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz**TEETHEORY**€15.61**7,260 rev8mo ago](https://www.amazon.de/dp/B0G1RDW1MQ) [**Elektrische Zahnbürste für Erwachsene und Kinder - Schallzahnbürste Electric Toothbrush mit 8 Bürstenköpfen (3 Typen) 90 Tagen Akkulaufzeit 5-Modi 50000VPM Reiseetui Timer**YTEATH PRO**€15.84**1,613 rev12mo ago](https://www.amazon.de/dp/B0FHJVJ5LT) [**Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Pink**Oral-B**€50.83**2,552 rev1y ago](https://www.amazon.de/dp/B0DP1SJ555) [**Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Grün**Oral-B**€45.28**2,552 rev1y ago](https://www.amazon.de/dp/B0DP1P5RZP) [**Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black**Oral-B**€38.35**1,890 rev1y ago](https://www.amazon.de/dp/B0DP15W646)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz**TEETHEORY**€15.61**4.4★**▲ 184%**](https://www.amazon.de/dp/B0G1RDW1MQ) [**Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz**Oral-B**€40.50**4.4★**▲ 138%**](https://www.amazon.de/dp/B0DP1LVPJP) [**Oral-B Pro Series 3 Elektrische Zahnbürste Doppelpack Electric Toothbrush Inkl. 4 Aufsteckbürsten 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz und Weiß**Oral-B**€64.75**4.4★**▲ 98%**](https://www.amazon.de/dp/B0BS1S729F) [**Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Lila**Oral-B**€19.68**4.4★**▲ 85%**](https://www.amazon.de/dp/B0B4SG34QP) [**Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black**Oral-B**€38.35**4.4★**▲ 82%**](https://www.amazon.de/dp/B0DP15W646)
**~~View all trending →~~**
## **What buyers say about zahnbürsten**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mundhygiene**36%
*“Sonic Toothbrush”*
**Preis-Leistungs-Verhältnis**10%
*“Top Deal”*
**Qualität insgesamt**10%
*“SUPER PRODUKT”*
**Akkulaufzeit**6%
*“14 Tage Akku-Power”*
**Einfache Reinigung**6%
*“Bestes Reinigungsergebnis”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erhofft”*
**Benutzerfreundlichkeit**3%
*“Simple”*
**Reinigung**2%
*“Super Putzergebnis”*
**Aufladen**2%
*“iO Sense Ladestation: Das absolute Highlight”*
**Design insgesamt**2%
*“modernes Design”*
### **What buyers complain about **
**Haltbarkeit**14%
*“Nach fast drei Jahren defekt”*
**Aufladen**11%
*“Akku schnell defekt, sonst in Ordnung”*
**Mundhygiene**11%
*“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”*
**Akkulaufzeit**10%
*“Akku hält keine 2 Minuten”*
**Preis-Leistungs-Verhältnis**6%
*“Preis steigt”*
**Qualität insgesamt**6%
*“Wie zahlreiche Negative Rezessionen vorher, entscheidet euch für ein anderes Produkt”*
**Einfache Reinigung**3%
*“Staubig”*
**Stärke**2%
*“Klobig”*
**Schwingung/Geschwindigkeitskontrolle**2%
*“Absolut schwache Vibrationsstärke”*
**Funktionalität insgesamt**1%
*“Funktioniert nicht”*
### **Top return reasons **
**Aufladen**13%
**Funktionalität insgesamt**13%
**Mundhygiene**8%
**Gesamtgröße**6%
**Defekt Material/Teile**6%
**Produktzustand**6%
**Qualität insgesamt**5%
**Stärke**4%
**Akkulaufzeit**4%
**beworben Vs Tatsächliches Produkt**3%
## **Common questions**
- **Is zahnbürsten profitable to sell on Amazon Germany?**
- The niche generates €33.0M/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the zahnbürsten niche?**
- 10 brands and 327 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in zahnbürsten?**
- Top complaints mined from reviews: Haltbarkeit, Aufladen, Mundhygiene. The return rate is 1.7%.
- **When does demand for zahnbürsten peak?**
- Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct; the busiest month runs 41.5× the quietest.
- **What does it cost to enter the zahnbürsten niche?**
- Listings span €1.57–€261.70; the average listing price is €65.92 (sweet spot $15–$100). The average incumbent carries 5,289 reviews — the moat a new listing must climb.
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