---
title: "Trend — wollwaschmittel - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/wollwaschmittel/trend"
last_updated: "2026-08-10T01:36:09.680Z"
locale: en
meta:
  description: "Niche score 56/100 · €640K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €640K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wollwaschmittel - Flapen"
---

# **wollwaschmittel**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 17Conversion 86Competition 84Returns 99Price range 71Avg price 60Brand share 7Review moat 54Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****€1.92–€46.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€640K**

€640K/yr · 495K searches

**Avg price**

**Good****€13.15**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,325.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend