---
title: "Trend — wollkamm - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/wollkamm/trend"
last_updated: "2026-08-10T12:10:58.035Z"
locale: en
meta:
  description: "Niche score 39/100 · €64K/yr market · 120K searches/yr · €7.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · €64K/yr market · 120K searches/yr · €7.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wollkamm - Flapen"
---

# **wollkamm**

**Skip it**

Soft demand (-72.1% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 75Competition 26Returns 94Price range 0Avg price 21Brand share 59Review moat 22Quality gap 78

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****10,352**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****€7.68**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€64K**

€64K/yr · 120K searches

**Growth**

**Bad****-72.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****€3.45–€12.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend