---
title: "Products — whey protein 5kg - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/whey-protein-5kg/products"
last_updated: "2026-08-10T14:33:48.659Z"
locale: en
meta:
  description: "Niche score 58/100 · €614K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · €614K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — whey protein 5kg - Flapen"
---

# **whey protein 5kg**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 27Conversion 51Competition 78Returns 100Price range 67Avg price 92Brand share 7Review moat 42Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€51.93**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€19.15–€139.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€614K**

€614K/yr · 290K searches

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,281.18**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Products