---
title: "Trend — wc stein - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/wc-stein/trend"
last_updated: "2026-08-10T01:21:25.413Z"
locale: en
meta:
  description: "Niche score 50/100 · €505K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €505K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wc stein - Flapen"
---

# **wc stein**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 60Growth 30Conversion 89Competition 69Returns 99Price range 31Avg price 20Brand share 2Review moat 24Quality gap 37

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****€505K**

€505K/yr · 651K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€1.00–€21.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,323.28**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****€7.33**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend