---
title: "Search terms — wc schaum - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/wc-schaum/search-terms"
last_updated: "2026-08-05T19:04:03.320Z"
locale: en
meta:
  description: "Niche score 51/100 · €634K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €634K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wc schaum - Flapen"
---

# **wc schaum**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 66Growth 17Conversion 80Competition 33Returns 100Price range 49Avg price 47Brand share 4Review moat 39Quality gap 84

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****€634K**

€634K/yr · 653K searches

**Price range**

**Okay****€1.89–€27.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€11.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,607.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms