---
title: "Trend — water balance - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/water-balance/trend"
last_updated: "2026-08-10T16:30:01.129Z"
locale: en
meta:
  description: "Niche score 53/100 · €100K/yr market · 39K searches/yr. A concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · €100K/yr market · 39K searches/yr. A concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — water balance - Flapen"
---

# **water balance**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.

Market size 25Growth 35Conversion 89Competition 10Returns 100Price range 91Avg price 95Brand share 28Review moat 65Quality gap 87

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€24.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€13.67–€40.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****918.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****€100K**

€100K/yr · 39K searches

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Trend