---
title: "Trend — waschmittel - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/waschmittel/trend"
last_updated: "2026-07-21T12:57:58.422Z"
locale: en
meta:
  description: "Niche score 64/100 · €3.7M/yr market · 4.0M searches/yr · €15.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · €3.7M/yr market · 4.0M searches/yr · €15.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — waschmittel - Flapen"
---

# **waschmittel**

**Launch it**

A $3.7M/yr market growing +1.6% this quarter with returns at 0.1% — clears our launch bar.

Market size 96Growth 27Conversion 65Competition 86Returns 99Price range 63Avg price 77Brand share 35Review moat 71Quality gap 21

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****€3.7M**

€3.7M/yr · 4.0M searches

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****€15.89**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****672.19**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€2.77–€35.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality