---
title: "Vitamin D — €2.3M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/vitamin-d"
last_updated: "2026-08-10T06:13:37.183Z"
locale: en
meta:
description: "Niche score 52/100 · €2.3M/yr market · 1.9M searches/yr · €11.78 avg price. Soft demand (-38.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €2.3M/yr market · 1.9M searches/yr · €11.78 avg price. Soft demand (-38.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin D — €2.3M/yr Amazon DE Niche (2026) - Flapen"
---
# **vitamin d**
**Worth a look**
Shows low returns (0.1%), but soft demand (-38.2% this quarter) keeps it on the watch list.
Market size 95Growth 6Conversion 88Competition 49Returns 100Price range 38Avg price 48Brand share 32Review moat 24Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****€2.3M**
€2.3M/yr · 1.9M searches
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****€11.78**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€2.98–€22.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,925.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-38.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, vitamin d is a €2.3M/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin d market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **€1.8M–€2.4M**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**11%**
- natural elements43% - WeightWorld16% - ProFuel12% - SUNDAY NATURAL11% - Doppelherz4% - Sanhelios3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/vitamin-d/trend)
## **Top vitamin d search terms**
- **vitamin d**1.2M/yr-42.2%8.2% conv. - **vitamin d3**432K/yr-30.3%8.3% conv. - **vitamin d hochdosiert**40K/yr-42.2%4.8% conv. - **vitamin d tabletten**22K/yr-38.2%7.2% conv. - **d vitamin**18K/yr-39.8%5.7% conv. - **vit d**15K/yr-25.2%7.2% conv. - **vitamin d kapseln**15K/yr-38.3%5.6% conv. - **vitamin d3 hochdosiert**14K/yr-45.4%3.5% conv. - **vit d3**9K/yr-12.9%6.6% conv. - **vitamin d präparate**8K/yr-26.3%1.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/vitamin-d/search-terms)
## **Top vitamin d products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€117K10%€234K15%€351K20%€468K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**natural elements Vitamin D3 + K2 Depot 180 Tabletten Premium-Qualität: K2VITAL von Kappa 99 7+% All-Trans K2-MK7 + 5000 IE Vitamin D3 hochdosiert ohne Zusätze laborgeprüfte Qualität**natural elements**€21.55**4.7★22,106 rev](https://www.amazon.de/dp/B01M36DP4F) [2**natural elements Vitamin D3 1000 I.E. 365 Tabletten im Jahresvorrat Vitamin D für Knochen und Immunsystem hochdosiert ohne unnötige Zusätze in Deutschland produziert & laborgeprüft**natural elements**€9.48**4.6★2,695 rev](https://www.amazon.de/dp/B0BZJM13TB) [3**SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft**SUNDAY NATURAL**€13.71**4.8★1,032 rev](https://www.amazon.de/dp/B0FMS3FM95) [4**Vitamin D3 4000 IE - 400 Tabletten - Vitamin D trägt zur Erhaltung normaler Knochen (EFSA) - 1 Tablette alle 4 Tage - Frei von Magnesiumstearat und Vegatarisch - Quelle: Lanolin - WeightWorld**WeightWorld**€15.29**4.6★23,841 rev](https://www.amazon.de/dp/B086V74KKR) [5**Vitamin D3 K2 VEGAN - 120 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 optimal hochdosiert und vegan - reicht für 19 Monate - laborgeprüft mit Zertifikat**ProFuel**€10.19**4.7★2,784 rev](https://www.amazon.de/dp/B019V9M32I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany**ESN**€11.14**362 rev8mo ago](https://www.amazon.de/dp/B0FW4JKR45) [**SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft**SUNDAY NATURAL**€13.71**1,032 rev8mo ago](https://www.amazon.de/dp/B0FMS3FM95) [**Vitamin D3 4000 IE hochdosiert - 400 Tabletten - vegetarisch & produziert in Deutschland - Verpackung kann variieren**Bloom Naturals Beauty Supplements**€8.69**542 rev1y ago](https://www.amazon.de/dp/B0DZWHXBWF) [**Doppelherz Vitamin D3 7000 I.E. WOCHENDEPOT - Mit nur einer Tablette 7 Tage versorgt - 15 Wochen-Packung - 15 Mini-Tabletten**Doppelherz**€3.76**235 rev1y ago](https://www.amazon.de/dp/B0DS6JB5JY) [**Vitamin D3 VEGAN 1000 IE - 365 Tabletten - Jahresvorrat Vitamin D3 - optimal hochdosiert mit Premium-Rohstoff RAWD3 - für Immunsystem und Knochen - laborgeprüft mit Zertifikat - 100% vegan**ProFuel**€8.49**635 rev2y ago](https://www.amazon.de/dp/B0CKTXGNF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft**SUNDAY NATURAL**€13.71**4.8★**▲ 154%**](https://www.amazon.de/dp/B0FMS3FM95) [**Vitamin D3 K2 2000 IE - 365 Tabletten - 2 Jahr Vorrat - Vitamin D trägt zur Erhaltung normaler Knochen und Muskeln bei (EFSA) - 1 Vit D3 K2 Tablette alle 2 Tage - WeightWorld**WeightWorld**€16.45**4.6★**▲ 143%**](https://www.amazon.de/dp/B091GB1NP1) [**Vitamin D3 K2 VEGAN - 180 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 hochdosiert und vegan + Vitamin K2 in bioaktiver MK7-Form - laborgeprüft mit Zertifikat - Vorratspack: 180 Tabletten**ProFuel**€14.18**4.8★**▲ 106%**](https://www.amazon.de/dp/B08YK8P42R) [**ESN Vitamin D3 120 Kapseln Vitamin D hochdosiert**ESN**€7.36**4.6★**▲ 88%**](https://www.amazon.de/dp/B01KM32LZ6) [**Vitamin D3 K2 VEGAN - 120 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 optimal hochdosiert und vegan - reicht für 19 Monate - laborgeprüft mit Zertifikat**ProFuel**€10.19**4.7★**▲ 79%**](https://www.amazon.de/dp/B019V9M32I)
**~~View all trending →~~**
## **What buyers say about vitamin d**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“Bestes Produkt”*
**Vitamin**16%
*“Super Vitamine”*
**Preis-Leistungs-Verhältnis**12%
*“Super Preis/Leistung”*
**Dosierung**9%
*“Praktisch dosierbar und bekömmlich”*
**beworben Vs Tatsächliches Produkt**6%
*“Tut seinen Job”*
**Gesamtgröße**5%
*“Fühl mich fitter”*
**Einfaches Kauen/Schlucken**5%
*“sich super schlucken”*
**Benutzerfreundlichkeit**4%
*“Beste Handhabung schnell und einfach”*
**Ernährungs Gehalt**2%
*“Wichtiges Supplement”*
**Geschmack insgesamt**2%
*“Schmecken neutral”*
### **What buyers complain about **
**Dosierung**19%
*“niedrig dosiert”*
**Vitamin**10%
*“Fraglich ohne vitamin k”*
**Gesamtgröße**7%
*“Die Tabletten sind so klein”*
**Funktionalität insgesamt**5%
*“Wirkt nicht”*
**Geschmack insgesamt**3%
*“Die Tropfen,sind geschmacksneutral”*
**Qualität insgesamt**3%
*“quality not good”*
**Nebenwirkungen**2%
*“unangenehme erfahrung”*
**beworben Vs Tatsächliches Produkt**2%
*“Irreführende IE-Angabe”*
**Säureregulator/Linderung von Magenschmerzen**2%
*“Haben in der 1 Woche der Einnahme Magenschmerzen verursacht”*
**Haltbarkeit**2%
*“fragwürdige Haltbarkeitsangabe”*
### **Top return reasons **
**Sicherheitsstandards**50%
**Vitamin**50%
## **Common questions**
- **Is vitamin d profitable to sell on Amazon Germany?**
- The niche generates €2.3M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vitamin d niche?**
- 12 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vitamin d?**
- Top complaints mined from reviews: Dosierung, Vitamin, Gesamtgröße. The return rate is 0.1%.
- **When does demand for vitamin d peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vitamin d niche?**
- Listings span €2.98–€22.22; the average listing price is €11.78 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.
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