---
title: "Vaginal Creme — €619K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/vaginal-creme"
last_updated: "2026-08-10T04:01:01.492Z"
locale: en
meta:
description: "Niche score 51/100 · €619K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €619K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vaginal Creme — €619K/yr Amazon DE Niche (2026) - Flapen"
---
# **vaginal creme**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 26Conversion 94Competition 22Returns 100Price range 76Avg price 88Brand share 0Review moat 80Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€20.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****405**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€5.86–€44.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€619K**
€619K/yr · 261K searches
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, vaginal creme is a €619K/yr Amazon Germany market (261K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaginal creme market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€507K–€609K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Deumavan87% - PHARMA PERLE11% - Elanee2%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — +1.0% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/vaginal-creme/trend)
## **Top vaginal creme search terms**
- **deumavan schutzsalbe intim**111K/yr+8.6%12.8% conv. - **deumavan**52K/yr+3.3%9.4% conv. - **deumavan intim**25K/yr+15.5%11.0% conv. - **deumavan schutzsalbe**24K/yr-27.0%9.4% conv. - **deumavan intimpflege natur**11K/yr-28.0%4.7% conv. - **deumavan schutzsalbe neutral**9K/yr+5.5%9.5% conv. - **deumavan intim schutzsalbe**7K/yr+3.1%8.8% conv. - **deumavan schutzsalbe intim lavendel**5K/yr+18.4%8.4% conv. - **deumavan lavendel schutzsalbe**4K/yr-9.4%6.0% conv. - **intimcreme**3K/yr+19.1%3.1% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/vaginal-creme/search-terms)
## **Top vaginal creme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€62K20%€124K30%€186K40%€248K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deumavan Schutzsalbe Neutral 50 ml**Deumavan**€11.80**4.6★410 rev](https://www.amazon.de/dp/B079K9DLGS) [2**Deumavan Schutzsalbe neutral Tube 125 ml Fettsalbe**Deumavan**€18.70**4.6★1,202 rev](https://www.amazon.de/dp/B06Y3N9Q9H) [3**Deumavan intim Schutzsalbe I neutral I 2x 125ml Sparset I plus PharmaPerle giveaway**PHARMA PERLE**€39.40**4.7★72 rev](https://www.amazon.de/dp/B0BTZ4Q7X5) [4**DEUMAVAN - Intim Schutzsalbe Lavendel. Medizinische Schutzsalbe für den äußeren Intim- und Analbereich. Für Frauen und Männer. Hautschutz und Linderung Analbereich. Mit Lavendel (1x50 ml Tube)**Deumavan**€12.54**4.5★594 rev](https://www.amazon.de/dp/B071DTKT8Q) [5**Deumavan Schutzsalbe neut 50 ml**Deumavan**€12.83**4.6★985 rev](https://www.amazon.de/dp/B0799CMQ21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELANEE Intim-Pflegecreme Schutz und Pflege bei trockener gereizter Haut mit regenerierendem Panthenol und pflegenden Ölen 20 ml (406-V1)**Elanee**€5.86**47 rev6mo ago](https://www.amazon.de/dp/B0G7JZ3DWY) [**Deumavan intim Schutzsalbe I neutral I 2x 125ml Sparset I plus PharmaPerle giveaway**PHARMA PERLE**€39.40**72 rev3y ago](https://www.amazon.de/dp/B0BTZ4Q7X5) [**Deumavan intim Schutzsalbe I neutral I 2x 100 ml Sparset I plus PharmaPerle giveaway**PHARMA PERLE**€44.45**18 rev3y ago](https://www.amazon.de/dp/B0BTZ1Y411) [**Deumavan Intim Waschlotion Neutral 200 ml**Deumavan**€14.89**135 rev3y ago](https://www.amazon.de/dp/B0CBSKNS5X) [**DEUMAVAN - Intim Schutzsalbe neutral. Medizinische Schutzsalbe für den äußeren Intim- und Analbereich. Für Frauen und Männer. Hautschutz & Linderung. Hypoallergen - ohne Duftstoffe (1x100 ml Dose)**Deumavan**€16.87**498 rev8y ago](https://www.amazon.de/dp/B07B4K2RTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELANEE Intim-Pflegecreme Schutz und Pflege bei trockener gereizter Haut mit regenerierendem Panthenol und pflegenden Ölen 20 ml (406-V1)**Elanee**€5.86**4.4★**▲ 194%**](https://www.amazon.de/dp/B0G7JZ3DWY) [**Deumavan Schutzsalbe neutral Tube 125 ml Fettsalbe**Deumavan**€18.70**4.6★**▲ 88%**](https://www.amazon.de/dp/B06Y3N9Q9H) [**Deumavan Schutzsalbe Neutral 50 ml**Deumavan**€11.80**4.6★**▲ 44%**](https://www.amazon.de/dp/B079K9DLGS) [**Deumavan intim Schutzsalbe I neutral I 2x 100 ml Sparset I plus PharmaPerle giveaway**PHARMA PERLE**€44.45**4.5★**— 3%**](https://www.amazon.de/dp/B0BTZ1Y411) [**DEUMAVAN Schutzsalbe neutral 2x125 ml**Deumavan**€29.30**4.7★**— 2%**](https://www.amazon.de/dp/B078SYSRTL)
**~~View all trending →~~**
## **What buyers say about vaginal creme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**13%
*“Geruchsneutral ist besser”*
**Qualität insgesamt**11%
*“super produkt”*
**Komfort insgesamt**8%
*“Sehr angenehm”*
**Feucht/Trocken**7%
*“Sie spenden der Haut intensiv Feuchtigkeit und helfen dabei, Trockenheit und Reizungen zu lindern”*
**Preis-Leistungs-Verhältnis**7%
*“・fairer Preis”*
**beworben Vs Tatsächliches Produkt**7%
*“Tut was sie soll”*
**Allergien**6%
*“Mildert Reizungen, Irritationen, schützt vor Trockenheit und hält alles geschmeidig”*
**Saugfähigkeit**6%
*“zieht gut ein”*
**Effizienz**4%
*“Wirkt gut”*
**Schutz**3%
*“Die Salbe bietet einen sehr guten Schutz”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**16%
*“Hochpreisig”*
**Allergien**13%
*“enthalten, die Allergien auslösen könnten.”*
**Geruch**8%
*“Wer kennt es nicht, trotz optimaler Hygiene kann es Aufgrund von dehydration o. a, da unten zu unangenehmer Geruchsentwicklung kommen”*
**Gesamtgröße**7%
*“Die 20 ml Tube wirkt zwar auf den ersten Blick recht klein,”*
**Funktionalität insgesamt**5%
*“Hilft nicht”*
**Textur/Konsistenz – insgesamt**3%
*“Die Konsistenz ist eher cremig-ölig”*
**beworben Vs Tatsächliches Produkt**2%
*“Aber sonst könnte man die Beschreibung außen wohl nicht lesen, wenn sie so klein wäre wie die Creme”*
**Qualität insgesamt**2%
*“Mittelmäßig”*
**Verdünnt/wässrig**2%
*“Wird flüssig, da hilft Vaseline auch”*
**Entflammbar**2%
*“könnte brennen”*
### **Top return reasons **
**Gesamtgröße**30%
**Funktionalität insgesamt**30%
**Produktzustand**20%
**Preis-Leistungs-Verhältnis**10%
**beworben Vs Tatsächliches Produkt**10%
## **Common questions**
- **Is vaginal creme profitable to sell on Amazon Germany?**
- The niche generates €619K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the vaginal creme niche?**
- 3 brands and 36 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vaginal creme?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Geruch. The return rate is 0.0%.
- **When does demand for vaginal creme peak?**
- Demand peaks in Jan–Feb; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the vaginal creme niche?**
- Listings span €5.86–€44.45; the average listing price is €20.29 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.
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