---
title: "Reviews — turmalin - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/turmalin/reviews"
last_updated: "2026-08-10T09:45:16.507Z"
locale: en
meta:
  description: "Niche score 54/100 · €135K/yr market · 344K searches/yr · €14.50 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €135K/yr market · 344K searches/yr · €14.50 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — turmalin - Flapen"
---

# **turmalin**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-18.3% this quarter) keeps it on the watch list.

Market size 30Growth 16Conversion 34Competition 94Returns 70Price range 66Avg price 71Brand share 58Review moat 75Quality gap 60

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Review moat**

**Good****515.23**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****€14.50**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****€4.03–€36.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€135K**

€135K/yr · 344K searches

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch

## Reviews