---
title: "Search terms — toilettenspray - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/toilettenspray/search-terms"
last_updated: "2026-08-10T07:52:38.523Z"
locale: en
meta:
  description: "Niche score 38/100 · €54K/yr market · 61K searches/yr · €10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · €54K/yr market · 61K searches/yr · €10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — toilettenspray - Flapen"
---

# **toilettenspray**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 26Conversion 82Competition 34Returns 99Price range 26Avg price 35Brand share 6Review moat 19Quality gap 47

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****€10.15**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****€1.88–€19.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****15,441.56**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€54K**

€54K/yr · 61K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms