---
title: "Thick and Easy — €62K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/thick-and-easy"
last_updated: "2026-08-06T02:28:03.263Z"
locale: en
meta:
description: "Niche score 42/100 · €62K/yr market · 9K searches/yr · €46.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €62K/yr market · 9K searches/yr · €46.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thick and Easy — €62K/yr Amazon DE Niche (2026) - Flapen"
---
# **thick and easy**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 20Conversion 97Competition 0Returns 100Price range 89Avg price 94Brand share 0Review moat 84Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€46.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.00–€95.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****314.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€62K**
€62K/yr · 9K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, thick and easy is a €62K/yr Amazon Germany market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thick and easy market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **€94K–€117K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **105 months**
- **Avg seller age**
- **221 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Hormel38% - Thick & Easy37% - Fresenius20% - Nestlé5%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -10.5% search growth over the last 90 days.
350250Spike '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/thick-and-easy/trend)
## **Top thick and easy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€19K40%€25K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel**Hormel**€28.05**4.7★281 rev](https://www.amazon.de/dp/B01ASEBX1W) [2**THICK & EASY Instant- Andickungsmittel 225g**Thick & Easy**€10.82**4.5★702 rev](https://www.amazon.de/dp/B003C6A3QA) [3**Fresubin Thick & Easy Andickungsmittel für kalte & heiße Flüssigkeiten VE 225g - 12 Stück**Fresenius**€95.08**4.7★113 rev](https://www.amazon.de/dp/B084P8G69S) [4**THICK & EASY Instant Andickungspulver 12X225 g**Fresenius**€91.31**4.2★16 rev](https://www.amazon.de/dp/B00PLE2QVG) [5**Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose**Nestlé**€9.00**4.5★460 rev](https://www.amazon.de/dp/B0016KYR5C)
### **Newest**
by launch date
[**Fresubin Thick & Easy Andickungsmittel für kalte & heiße Flüssigkeiten VE 225g - 12 Stück**Fresenius**€95.08**113 rev6y ago](https://www.amazon.de/dp/B084P8G69S) [**Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel**Hormel**€28.05**281 rev10y ago](https://www.amazon.de/dp/B01ASEBX1W) [**THICK & EASY Instant Andickungspulver 12X225 g**Fresenius**€91.31**16 rev15y ago](https://www.amazon.de/dp/B00PLE2QVG) [**THICK & EASY Instant- Andickungsmittel 225g**Thick & Easy**€10.82**702 rev15y ago](https://www.amazon.de/dp/B003C6A3QA) [**Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose**Nestlé**€9.00**460 rev18y ago](https://www.amazon.de/dp/B0016KYR5C)
### **Trending**
90-day click momentum
[**THICK & EASY Instant Andickungspulver 12X225 g**Fresenius**€91.31**4.2★**▲ 46%**](https://www.amazon.de/dp/B00PLE2QVG) [**Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel**Hormel**€28.05**4.7★**▲ 12%**](https://www.amazon.de/dp/B01ASEBX1W) [**Fresubin Thick & Easy Andickungsmittel für kalte & heiße Flüssigkeiten VE 225g - 12 Stück**Fresenius**€95.08**4.7★**— 4%**](https://www.amazon.de/dp/B084P8G69S) [**THICK & EASY Instant- Andickungsmittel 225g**Thick & Easy**€10.82**4.5★**▼ 12%**](https://www.amazon.de/dp/B003C6A3QA) [**Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose**Nestlé**€9.00**4.5★**▼ 16%**](https://www.amazon.de/dp/B0016KYR5C)
## **What buyers say about thick and easy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Atmungsaktivität**17%
*“Super Zeug zum andicken für Flüssigkeiten”*
**Benutzerfreundlichkeit**13%
*“Es ist einfach in der Handhabung”*
**beworben Vs Tatsächliches Produkt**13%
*“Macht das was es soll”*
**Qualität insgesamt**11%
*“Produkt wie immer, super”*
**Stärke**8%
*“Sehr zuverlässig”*
**Löslichkeit**8%
*“dieses löst sich besser auf”*
**Preis-Leistungs-Verhältnis**8%
*“Sehr viel günstiger als in der Apotheke”*
**Mundhygiene**8%
*“Sehr gutes Mittel zum Verwenden nach einer Sprach- und Schluckstörung, für zb fresubin Flüssignahrung”*
**Geschmack**4%
*“Extrem einfach zu verarbeiten, sehr schnell einsetzende Bindewirkung, geschmacksneutral”*
**Einfaches Kauen/Schlucken**4%
*“es hilft ihr, wieder besser die Nahrung herunterzuschlucken”*
### **What buyers complain about **
**Verdünnt/wässrig**33%
*“Mein Getränk wird nach einiger Zeit wieder flüssig”*
**Löslichkeit**33%
*“Flüssigkeiten dickt das Pulver überhaupt nicht an”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**11%
*“nur DPD hat sich nicht an die deutlich lesbaren Lieferanweisungen gehalten”*
### **Top return reasons **
**Alterseignung**100%
## **Common questions**
- **Is thick and easy profitable to sell on Amazon Germany?**
- The niche generates €62K/yr across 5 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the thick and easy niche?**
- 4 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thick and easy?**
- Top complaints mined from reviews: Verdünnt/wässrig, Löslichkeit, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 0.0%.
- **When does demand for thick and easy peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the thick and easy niche?**
- Listings span €9.00–€95.08; the average listing price is €46.85 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.
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