---
title: "Search terms — the ordinary niacinamide - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide/search-terms"
last_updated: "2026-08-10T05:32:05.756Z"
locale: en
meta:
  description: "Niche score 46/100 · €1.1M/yr market · 1.3M searches/yr · €10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · €1.1M/yr market · 1.3M searches/yr · €10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — the ordinary niacinamide - Flapen"
---

# **the ordinary niacinamide**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 80Growth 24Conversion 80Competition 19Returns 100Price range 53Avg price 40Brand share 0Review moat 17Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****€1.1M**

€1.1M/yr · 1.3M searches

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€4.69–€26.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****€10.82**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****18,792.85**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms