---
title: "The Ordinary Niacinamide — €1.1M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide"
last_updated: "2026-08-06T21:34:40.707Z"
locale: en
meta:
description: "Niche score 46/100 · €1.1M/yr market · 1.3M searches/yr · €10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €1.1M/yr market · 1.3M searches/yr · €10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Ordinary Niacinamide — €1.1M/yr Amazon DE Niche (2026) - Flapen"
---
# **the ordinary niacinamide**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 24Conversion 80Competition 19Returns 100Price range 53Avg price 40Brand share 0Review moat 17Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****€1.1M**
€1.1M/yr · 1.3M searches
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€4.69–€26.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€10.82**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****18,792.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, the ordinary niacinamide is a €1.1M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary niacinamide market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **€866K–€1.1M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide/trend)
## **Top the ordinary niacinamide search terms**
- **the ordinary**636K/yr+0.3%6.5% conv. - **ordinary**271K/yr+10.6%6.3% conv. - **ordinary serum**102K/yr-23.3%6.6% conv. - **the ordinary niacinamide**91K/yr-7.3%17.3% conv. - **ordinary niacinamide serum**29K/yr+16.5%9.7% conv. - **the ordinary niacinamide 10% + zinc 1%**30K/yr+14.7%15.2% conv. - **the ordinary set**29K/yr-38.4%1.5% conv. - **the ordinary serum**19K/yr-7.2%6.0% conv. - **ordinary set**19K/yr-42.1%1.7% conv. - **niacinamide serum ordinary**10K/yr+3.1%9.3% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide/search-terms)
## **Top the ordinary niacinamide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€114K20%€227K30%€341K40%€454K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml**The Ordinary**€4.69**4.5★57,657 rev](https://www.amazon.de/dp/B01MDTVZTZ) [2**The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 240ml**The Ordinary**€9.87**4.6★53,943 rev](https://www.amazon.de/dp/B071914GGL) [3**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml**The Ordinary**€7.29**4.5★36,848 rev](https://www.amazon.de/dp/B01MYEZPC8) [4**The Ordinary AHA 30% + BHA 2% Solution Peeling-Lösung mit Alpha-Hydroxysäuren und Beta-Hydroxysäuren Fortschrittliches Peeling für strahlendere Haut 30ml**The Ordinary**€7.83**4.6★2,164 rev](https://www.amazon.de/dp/B0B5M2VD5B) [5**The Ordinary Natural Moisturizing Factors + HA Natürliche Feuchtigkeitsfaktoren und Hyaluronsäure zur Unterstützung der Hautbarriere und zur Hydratation 100ml**The Ordinary**€10.69**4.6★13,354 rev](https://www.amazon.de/dp/B07N74F8NP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary Multi-Peptide Serum for Hair Density Multi-Peptid-Serum für dichteres Haar Peptidhaltige Formel für dichteres voller aussehendes Haar 60ml**The Ordinary**€19.46**1,434 rev8mo ago](https://www.amazon.de/dp/B09WMT8HYB) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 100ml**The Ordinary**€6.53**54,005 rev1y ago](https://www.amazon.de/dp/B0DMTDN158) [**The Ordinary Salicylic Acid 2% Solution Spezielles Serum für zu Unreinheiten neigende Haut 30ml**The Ordinary**€5.77**10,975 rev1y ago](https://www.amazon.de/dp/B0C3PCJ6SD) [**The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml**The Ordinary**€13.73**2,850 rev2y ago](https://www.amazon.de/dp/B0CZ5VG3L1) [**The Ordinary Multi-Peptide + Copper Peptides 1% Anti-Aging-Serum für feine Linien und Hautelastizität 30ml**The Ordinary**€26.50**2,470 rev3y ago](https://www.amazon.de/dp/B0C9DXGXZ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ordinary Multi-Peptide Serum for Hair Density Multi-Peptid-Serum für dichteres Haar Peptidhaltige Formel für dichteres voller aussehendes Haar 60ml**The Ordinary**€19.46**4.1★**▲ 62%**](https://www.amazon.de/dp/B09WMT8HYB) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 240ml**The Ordinary**€9.87**4.6★**▲ 37%**](https://www.amazon.de/dp/B071914GGL) [**The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml**The Ordinary**€13.73**4.6★**▲ 13%**](https://www.amazon.de/dp/B0CZ5VG3L1) [**The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 100ml**The Ordinary**€6.53**4.6★**▲ 13%**](https://www.amazon.de/dp/B0DMTDN158) [**THE ORDINARY Azelaic Acid Suspension 10% 30 ml**The Ordinary**€10.66**4.4★**— 7%**](https://www.amazon.de/dp/B0BBLZ2YBP)
**~~View all trending →~~**
## **What buyers say about the ordinary niacinamide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Beste product”*
**Eignung für Mischhaut**13%
*“Bestes Gesichtsserum”*
**Preis-Leistungs-Verhältnis**8%
*“Super Preis-Leistung”*
**Weiches Gefühl**7%
*“Sensationell”*
**Feucht/Trocken**5%
*“Schon nach kurzer Zeit fühlt sich meine Haut hydratisierter, weicher und angenehmer an”*
**Eignung für trockene Haut**5%
*“Zieht schnell ein und gibt der Haut direkt ein hydratisiertes Gefühl”*
**Saugfähigkeit**4%
*“zieht gut ein, sodass es sich leicht in meine Routine integrieren lässt.”*
**beworben Vs Tatsächliches Produkt**4%
*“wie auf dem foto abgebildet, alles perfekt”*
**Symptomreduktion**4%
*“hilft bei Acne)”*
**Reinigung**3%
*“Bester Cleanser”*
### **What buyers complain about **
**Eignung für trockene Haut**11%
*“Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug”*
**Funktionalität insgesamt**10%
*“Hilft null”*
**Allergien**9%
*“Meine Haut hat leider mit Irritationen reagiert”*
**Symptomreduktion**8%
*“sehe Null Effekt.”*
**Feucht/Trocken**5%
*“spendet mir nicht genug Feuchtigkeit.”*
**Hautgesundheit**3%
*“Meine Haut hat leider mit Irritationen reagiert”*
**Haftung/Klebrigkeit**3%
*“Es wirkt etwas klebrig beim verschmieren”*
**Falten**3%
*“recht viel Unreinheiten”*
**Geruch**3%
*“Keine Dufstoffe”*
**Qualität insgesamt**2%
*“Flop”*
## **Common questions**
- **Is the ordinary niacinamide profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the the ordinary niacinamide niche?**
- 1 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the ordinary niacinamide?**
- Top complaints mined from reviews: Eignung für trockene Haut, Funktionalität insgesamt, Allergien. The return rate is 0.0%.
- **When does demand for the ordinary niacinamide peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the the ordinary niacinamide niche?**
- Listings span €4.69–€26.50; the average listing price is €10.82 (sweet spot $15–$100). The average incumbent carries 18,793 reviews — the moat a new listing must climb.
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