---
title: "The Ordinary Niacinamide 10% + Zinc 1% — €151K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide-10-zinc-1"
last_updated: "2026-08-06T14:56:10.748Z"
locale: en
meta:
description: "Niche score 35/100 · €151K/yr market · 80K searches/yr · €9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €151K/yr market · 80K searches/yr · €9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Ordinary Niacinamide 10% + Zinc 1% — €151K/yr Amazon DE Niche (2026) - Flapen"
---
# **the ordinary niacinamide 10% + zinc 1%**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 18Conversion 100Competition 0Returns 99Price range 0Avg price 31Brand share 0Review moat 20Quality gap 47
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€151K**
€151K/yr · 80K searches
**Avg price**
**Okay****€9.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,169.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€7.29–€13.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, the ordinary niacinamide 10% + zinc 1% is a €151K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary niacinamide 10% + zinc 1% market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€97K–€121K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **33.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary90% - Bowasin10%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -14.5% search growth over the last 90 days.
25K15KSpike '25Prime Day '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide-10-zinc-1/trend)
## **Top the ordinary niacinamide 10% + zinc 1% search terms**
- **the ordinary hyaluronic acid**52K/yr-17.9%18.1% conv. - **ordinary hyaluronic acid serum**13K/yr+8.1%16.6% conv. - **the ordinary hyaluronic acid 2% + b5**13K/yr-20.5%20.7% conv. - **hyaluron serum the ordinary**2K/yr-32.6%20.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/the-ordinary-niacinamide-10-zinc-1/search-terms)
## **Top the ordinary niacinamide 10% + zinc 1% products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%€38K50%€76K75%€114K100%€151K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml**The Ordinary**€7.29**4.5★36,848 rev](https://www.amazon.de/dp/B01MYEZPC8) [2**Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face Salicylic Acid Serum Face Hydrated Hydrochloric Acid to Plump and Smooth Skin for All Ski Types - Skin Care 30ML**Bowasin**€7.93**4.3★64 rev](https://www.amazon.de/dp/B0FGDH6K2C) [3**The Ordinary Multi-Peptide + HA Serum Multi-Peptid- und Hyaluronsäure-Serum Anti-Aging-Formel für Krähenfüße Elastizität und Festigkeit 30ml**The Ordinary**€13.82**4.6★2,597 rev](https://www.amazon.de/dp/B0BLHW7JZM)
### **Newest**
by launch date
[**Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face Salicylic Acid Serum Face Hydrated Hydrochloric Acid to Plump and Smooth Skin for All Ski Types - Skin Care 30ML**Bowasin**€7.93**64 rev1y ago](https://www.amazon.de/dp/B0FGDH6K2C) [**The Ordinary Multi-Peptide + HA Serum Multi-Peptid- und Hyaluronsäure-Serum Anti-Aging-Formel für Krähenfüße Elastizität und Festigkeit 30ml**The Ordinary**€13.82**2,597 rev3y ago](https://www.amazon.de/dp/B0BLHW7JZM) [**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml**The Ordinary**€7.29**36,848 rev9y ago](https://www.amazon.de/dp/B01MYEZPC8)
### **Trending**
90-day click momentum
[**The Ordinary Multi-Peptide + HA Serum Multi-Peptid- und Hyaluronsäure-Serum Anti-Aging-Formel für Krähenfüße Elastizität und Festigkeit 30ml**The Ordinary**€13.82**4.6★**▲ 38%**](https://www.amazon.de/dp/B0BLHW7JZM) [**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml**The Ordinary**€7.29**4.5★**— 4%**](https://www.amazon.de/dp/B01MYEZPC8) [**Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face Salicylic Acid Serum Face Hydrated Hydrochloric Acid to Plump and Smooth Skin for All Ski Types - Skin Care 30ML**Bowasin**€7.93**4.3★**▼ 36%**](https://www.amazon.de/dp/B0FGDH6K2C)
## **What buyers say about the ordinary niacinamide 10% + zinc 1%**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**18%
*“Solides Produkt mit geringen Abzügen”*
**Feucht/Trocken**14%
*“Schon nach kurzer Zeit fühlt sich meine Haut hydratisierter, weicher und angenehmer an”*
**Eignung für Mischhaut**12%
*“Nach einigen Wochen der Anwendung hat sich mein Hautbild zum Positiven verändert”*
**Eignung für trockene Haut**11%
*“Zieht schnell ein und gibt der Haut direkt ein hydratisiertes Gefühl”*
**Preis-Leistungs-Verhältnis**9%
*“Super Preis-Leistung”*
**Saugfähigkeit**8%
*“Geniales Update, zieht super ein und spendet perfekt Feuchtigkeit”*
**Gesamtgröße**4%
*“Passt”*
**Einfache Anwendung**4%
*“Leicht zum auftragen”*
**Weiches Gefühl**3%
*“Es fühlt sich gut auf der Haut an”*
**Textur/Konsistenz – insgesamt**3%
*“Tolle Textur & genialer Glow – Perfekt in der täglichen Skincare-Routine”*
### **What buyers complain about **
**Eignung für trockene Haut**16%
*“Leider nichts für meine Haut”*
**Qualität insgesamt**12%
*“Ordinary”*
**Funktionalität insgesamt**11%
*“Für mich keine Wirkung”*
**Allergien**9%
*“Haut reagiert komplett allergisch”*
**Haftung/Klebrigkeit**8%
*“Serum klebt und hinterlässt unangenehmen Film”*
**Saugfähigkeit**5%
*“Zieht nicht ein”*
**Defekt Material/Teile**5%
*“Das Produkt war zum Teil verbraucht”*
**Symptomreduktion**5%
*“Bei mir bisher keine sichtbare Veränderung”*
**Hautgesundheit**4%
*“Nach der Anwendung war meine Haut gerötet und brannte”*
**Textur/Konsistenz – insgesamt**3%
*“Sehr klebrige Textur”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**44%
**Inhaltsstoffe – insgesamt**13%
**Design insgesamt**13%
**Ethischer Handel/Fairer Handel**6%
**Textur/Konsistenz – insgesamt**6%
**Geruch**6%
**Symptomreduktion**6%
**Hautgesundheit**6%
## **Common questions**
- **Is the ordinary niacinamide 10% + zinc 1% profitable to sell on Amazon Germany?**
- The niche generates €151K/yr across 3 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the the ordinary niacinamide 10% + zinc 1% niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the ordinary niacinamide 10% + zinc 1%?**
- Top complaints mined from reviews: Eignung für trockene Haut, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.1%.
- **When does demand for the ordinary niacinamide 10% + zinc 1% peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the the ordinary niacinamide 10% + zinc 1% niche?**
- Listings span €7.29–€13.82; the average listing price is €9.68 (sweet spot $15–$100). The average incumbent carries 13,170 reviews — the moat a new listing must climb.
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