---
title: "Spülmittel — €1.2M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/spuelmittel"
last_updated: "2026-08-10T18:23:28.494Z"
locale: en
meta:
description: "Niche score 55/100 · €1.2M/yr market · 1.0M searches/yr · €10.25 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €1.2M/yr market · 1.0M searches/yr · €10.25 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spülmittel — €1.2M/yr Amazon DE Niche (2026) - Flapen"
---
# **spülmittel**
**Worth a look**
Shows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Market size 81Growth 21Conversion 92Competition 51Returns 100Price range 48Avg price 35Brand share 28Review moat 71Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****€1.2M**
€1.2M/yr · 1.0M searches
**Review moat**
**Good****654.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€0.83–€28.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€10.25**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spülmittel is a €1.2M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spülmittel market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.0M–€1.3M**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **55%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 89%
**Open market**
**7%**
- Frosch37% - Fairy22% - by Amazon15% - ECOVER8% - Pril6% - Sonett5% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/spuelmittel/trend)
## **Top spülmittel search terms**
- **spülmittel**362K/yr-6.2%12.2% conv. - **fairy spülmittel**90K/yr-6.5%3.4% conv. - **fit**102K/yr-17.3%0.7% conv. - **geschirrspülmittel**88K/yr-15.3%8.0% conv. - **fairy**79K/yr-9.7%1.0% conv. - **pril**52K/yr+9.1%4.7% conv. - **spüli**36K/yr-0.8%17.9% conv. - **pril geschirrspülmittel**32K/yr+1.2%5.7% conv. - **frosch spülmittel**23K/yr+25.2%10.9% conv. - **geschirrspülmittel flüssig**29K/yr-22.8%8.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/spuelmittel/search-terms)
## **Top spülmittel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€47K8%€93K12%€140K16%€187K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frosch Aloe Vera Spül-Lotion sensitives Handgeschirrspülmittel sehr gute Hautverträglichkeit 500 ml**Frosch**€1.59**4.7★609 rev](https://www.amazon.de/dp/B079T5W4MX) [2**byAmazon Spülmittel Zitrone 500 ml**by Amazon**€0.85**4.5★722 rev](https://www.amazon.de/dp/B0DSRC33VP) [3**Frosch Himbeer Spül-Gel 500 ml Pink**Frosch**€1.59**4.7★395 rev](https://www.amazon.de/dp/B079TBBYDL) [4**Fairy Ultra Konzentrat Zitrone Handgeschirrspülmittel 8x900ml mit effektiver Formel für sauberes Geschirr beeindruckende Fettlösekraft**Fairy**€14.65**4.3★383 rev](https://www.amazon.de/dp/B098LGCL97) [5**Frosch Spül-Gel Zitronenminze 500 ml**Frosch**€1.62**4.7★30 rev](https://www.amazon.de/dp/B0CBSJJRV5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**byAmazon Spülmittel Zitrone 500 ml**by Amazon**€0.85**722 rev11mo ago](https://www.amazon.de/dp/B0DSRC33VP) [**Fairy MaxPower Handgeschirrspülmittel Antibakteriell 8x 545ml Einfache Und Mühelose Reinigung Selbst Bei Den Fettigsten Töpfen Und Pfannen**Fairy**€17.57**109 rev12mo ago](https://www.amazon.de/dp/B0FHHRZ5Q4) [**Fairy Maxi Power Concentrated Dishwasher Set 2 x 450ml**Fairy**€11.23**232 rev1y ago](https://www.amazon.de/dp/B0DKP4WLGW) [**Pril Original (675 ml) Handgeschirrspülmittel mit höchster Fettlösekraft für sauberes Geschirr auch in kaltem Wasser**Pril**€1.93**29 rev1y ago](https://www.amazon.de/dp/B0F3FTWM3H) [**PRIL Original Limette (4x 675 ml) Handgeschirrspülmittel mit höchster Fettlösekraft für sauberes Geschirr auch in kaltem Wasser frischer Limettenduft**Pril**€11.93**256 rev2y ago](https://www.amazon.de/dp/B0CX4Y7PXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**byAmazon Spülmittel Zitrone 500 ml**by Amazon**€0.85**4.5★**▲ 217%**](https://www.amazon.de/dp/B0DSRC33VP) [**Frosch Spül-Gel Zitronenminze 500 ml**Frosch**€1.62**4.7★**▲ 183%**](https://www.amazon.de/dp/B0CBSJJRV5) [**Pril 5 Plus Original Handgeschirrspülmittel (7 x 675 ml) mit selbstaktiver Fettlösekraft**Pril**€17.51**4.9★**▲ 175%**](https://www.amazon.de/dp/B08M6BZ4KM) [**Frosch Himbeer Spül-Gel 500 ml Pink**Frosch**€1.59**4.7★**▲ 93%**](https://www.amazon.de/dp/B079TBBYDL) [**fit Hand-Spülmittel 10 x 750 ml Geschirrspülmittel gegen Fett und Stärke hautverträglich vegan mikroplastikfrei Original**fit**€21.83**4.9★**▲ 78%**](https://www.amazon.de/dp/B09QX792CT)
**~~View all trending →~~**
## **What buyers say about spülmittel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**21%
*“Riecht neutral”*
**Einfache Reinigung**15%
*“Bestes Abwaschmittel”*
**Qualität insgesamt**15%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**7%
*“Super Produkt mit einen super Preis”*
**beworben Vs Tatsächliches Produkt**4%
*“Works like it should”*
**De-Grease**4%
*“Spülmittel, Fettlöser, guter Duft, Haut- u. umweltfreundlich, schnelle Lieferung, ok”*
**Gesamtgröße**3%
*“Fit”*
**Reinigung**3%
*“Bestes Abwaschmittel”*
**Benutzerfreundlichkeit**3%
*“Gute Handhabung”*
**Umweltfreundlichkeit**2%
*“deutlich umweltschonender wie die meisten Produkte”*
### **What buyers complain about **
**Auslaufsicher**13%
*“2 der Flaschen waren zur Hälfte ausgelaufen”*
**Geruch**11%
*“Granatapfelduft ist mal was anderes”*
**Gesamtgröße**7%
*“Kein Fit mehr wie zu DDR Zeiten”*
**Verdünnt/wässrig**7%
*“etwas dünn flüssig”*
**Einfache Reinigung**7%
*“Sehr sanft und kratvoll beim spülen”*
**Preis-Leistungs-Verhältnis**5%
*“teuer”*
**Waschechtheit**5%
*“Nach dem Einweichen und Abwasch bleibt immer noch ein Fettfilm zurück”*
**Allergien**5%
*“Super Spülmittel, hatte von den ganzen im Supermarkt immer einen Auschlag”*
**Funktionalität insgesamt**4%
*“Spült gut und Hände bzw Haut wirkt nicht so angegriffen”*
**Kontamination**2%
*“der Inhalt ist zur Hälfte ausgetreten.”*
### **Top return reasons **
**Auslaufsicher**64%
**beworben Vs Tatsächliches Produkt**7%
**Geruch**5%
**Kontamination**4%
**Gesamtgröße**4%
**Kompatibilität – insgesamt**2%
**Preis-Leistungs-Verhältnis**2%
**Sprachprobleme**2%
**Verdünnt/wässrig**2%
**Waschechtheit**2%
## **Common questions**
- **Is spülmittel profitable to sell on Amazon Germany?**
- The niche generates €1.2M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the spülmittel niche?**
- 10 brands and 90 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in spülmittel?**
- Top complaints mined from reviews: Auslaufsicher, Geruch, Gesamtgröße. The return rate is 0.1%.
- **When does demand for spülmittel peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the spülmittel niche?**
- Listings span €0.83–€28.18; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.
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