---
title: "Products — soja - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/soja/products"
last_updated: "2026-08-10T16:36:56.904Z"
locale: en
meta:
  description: "Niche score 48/100 · €230K/yr market · 139K searches/yr · €19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · €230K/yr market · 139K searches/yr · €19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — soja - Flapen"
---

# **soja**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 19Conversion 82Competition 31Returns 100Price range 74Avg price 85Brand share 7Review moat 87Quality gap 28

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****258.25**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€19.09**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€1.82–€52.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€230K**

€230K/yr · 139K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Products