---
title: "Soja — €230K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/soja"
last_updated: "2026-08-10T14:39:38.926Z"
locale: en
meta:
description: "Niche score 48/100 · €230K/yr market · 139K searches/yr · €19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €230K/yr market · 139K searches/yr · €19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soja — €230K/yr Amazon DE Niche (2026) - Flapen"
---
# **soja**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 19Conversion 82Competition 31Returns 100Price range 74Avg price 85Brand share 7Review moat 87Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****258.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€19.09**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.82–€52.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€230K**
€230K/yr · 139K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, soja is a €230K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soja market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€239K–€286K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **38%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Alnatura39% - Vantastic Foods36% - KoRo9% - SID8% - Planeo6% - RheinNatur3%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -11.5% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/soja/trend)
## **Top soja search terms**
- **soja schnetzel**31K/yr+8.5%6.4% conv. - **sojaflocken**23K/yr-34.5%11.8% conv. - **soja**20K/yr-16.2%2.1% conv. - **vantastic foods**14K/yr-2.6%2.8% conv. - **sojaschnetzel**11K/yr-0.5%7.5% conv. - **soja geschnetzeltes**9K/yr-1.0%6.9% conv. - **soya chunks**7K/yr+3.7%2.8% conv. - **tvp**4K/yr+7.1%2.1% conv. - **vantastic**5K/yr+5.7%2.5% conv. - **soja flocken**4K/yr-17.2%10.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/soja/search-terms)
## **Top soja products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€23K20%€46K30%€69K40%€92K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alnatura Bio Sojaflocken 500 g**Alnatura**€2.50**4.5★188 rev](https://www.amazon.de/dp/B073B4S36S) [2**Vantastic Foods Soja Schnetzel Fleischersatz Sojafleisch 1kg**Vantastic Foods**€12.34**4.5★725 rev](https://www.amazon.de/dp/B078B745K3) [3**VANTASTIC FOODS SOJA SCHNETZEL SOJAFLEISCH FLEISCHERSATZ VORRATSKARTON 6KG Soja Fleischalternative Vegan Vegetarisch**Vantastic Foods**€39.99**4.7★242 rev](https://www.amazon.de/dp/B082RHTK25) [4**Alnatura Soja Schnetzel 150 g**Alnatura**€1.82**4.6★87 rev](https://www.amazon.de/dp/B06WWPDCTY) [5**Vantastic foods SOJA WÜRFEL Familienpackung 1 5kg | Fleischersatz VEGAN | Vegane Fleischalternative | Großpackung | 100 % PFLANZLICH**SID**€14.61**4.7★358 rev](https://www.amazon.de/dp/B08FRKF4ST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RheinNatur Soja Protein Crispies 88% Eiweiß 500g - vegane Eiweißquelle ohne Zuckerzusatz - knuspriges Topping für Müsli Joghurt & Salate für herzhafte Gerichte & selbstgemachte Riegel**RheinNatur**€15.39**98 rev1y ago](https://www.amazon.de/dp/B0F8W1NK57) [**KoRo - Bio Sojaflocken 2 kg - Nussig und knusprig - Hoher Protein- und Ballaststoffgehalt - Lecker in Porridge Müsli Bratlingen Aufläufen und Brot**KoRo**€15.16**32 rev1y ago](https://www.amazon.de/dp/B0BTP6WYFZ) [**Planeo Soja Schnetzel 1kg pflanzlicher Fleischersatz Soja aus Österreich 100% vegan & proteinreich ohne Gentechnik ergibt ca. 4kg fertige Portionen**Planeo**€12.61**55 rev2y ago](https://www.amazon.de/dp/B0C9YFJLYS) [**Planeo Soja Granulat 2kg - Soja aus Österreich - Veganer Fleischersatz Gentechnikfrei Sojafleisch Alternative zu herkömmlichen Fleisch oder Hack - perfekt für Bolognese oder Chili sin Carne**Planeo**€16.12**195 rev2y ago](https://www.amazon.de/dp/B0CFF86C3K) [**KoRo - Bio Soja Streifen 800 g - 100 % Soja - Bio-Qualität - Vegane Fleischalternative - Vielseitig verwendbar für Gyros Currys Wraps**KoRo**€13.61**37 rev3y ago](https://www.amazon.de/dp/B0C1M4XYJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KoRo - Bio Sojaflocken 2 kg - Nussig und knusprig - Hoher Protein- und Ballaststoffgehalt - Lecker in Porridge Müsli Bratlingen Aufläufen und Brot**KoRo**€15.16**4.1★**▲ 186%**](https://www.amazon.de/dp/B0BTP6WYFZ) [**KoRo - Bio Soja Geschnetzeltes fein 1 kg - Fleischersatz in der Vorteilspackung - Vielseitig einsetzbar - Hochwertige Bio-Qualität**KoRo**€13.73**4.6★**▲ 54%**](https://www.amazon.de/dp/B07SGQJY25) [**Soja Granulat 9 KG vegan / vegetarisch / glutenfrei Trockensoja Vantastic Foods**Vantastic Foods**€52.63**4.8★**▲ 27%**](https://www.amazon.de/dp/B00UOXMUOM) [**KoRo - Bio Soja Streifen 800 g - 100 % Soja - Bio-Qualität - Vegane Fleischalternative - Vielseitig verwendbar für Gyros Currys Wraps**KoRo**€13.61**4.7★**▲ 15%**](https://www.amazon.de/dp/B0C1M4XYJ1) [**Alnatura Bio Soja Schnetzel Fein 150g**Alnatura**€1.86**4.4★**▲ 10%**](https://www.amazon.de/dp/B01M74BJD4)
**~~View all trending →~~**
## **What buyers say about soja**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**29%
*“Schmeckt”*
**Qualität insgesamt**17%
*“Super Qualität”*
**Ernährungs Gehalt**11%
*“Tolle Proteinquelle”*
**Preis-Leistungs-Verhältnis**10%
*“Günstig”*
**Textur/Konsistenz – insgesamt**7%
*“Super Konsistenz”*
**Geschmack**7%
*“Geschmack natürlich fast neutral”*
**Benutzerfreundlichkeit**3%
*“Einfach einweichen, ausdrücken, anbraten, fertig”*
**Vegan/Biologisch**3%
*“Es ist vielseitig einsetzbar, proteinreich und bietet eine günstige Möglichkeit, den eigenen Proteinbedarf vegan und vegetarisch zu decken”*
**Kochanleitung**3%
*“Zubereitung leicht”*
**Haltbarkeit**2%
*“Haltbarkeit und Preis völlig in Ordnung”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“War nicht lecker”*
**Ernährungs Gehalt**11%
*“Nicht Glutenfrei”*
**Textur/Konsistenz – insgesamt**11%
*“Bisschen schwammartige Konsistenz”*
**Gesamtgröße**7%
*“Kleiner als gedakt”*
**Kochanleitung**4%
*“Die Würzung erfordert anfangs etwas Übung, da man sich an die Zubereitung von Sojagranulat erst gewöhnen muss”*
**Gewicht schwer**4%
*“5kg waren dann doch etwas mehr als gedacht”*
**Geschmack**4%
*“Qualität und Geschmack sind soweit einwadfrei - nur halt eben nicht meins”*
**beworben Vs Tatsächliches Produkt**4%
*“Die Fotos dazu sind irreführend- sind einfach zu dick”*
**Dicke**4%
*“Zu dick für Flocken”*
**Geruch**4%
*“Ansonsten fast geruchslose”*
### **Top return reasons **
**Geschmack insgesamt**33%
**Textur/Konsistenz – insgesamt**25%
**Auslaufsicher**17%
**Feucht/Trocken**17%
**Abgestanden/verfault/verwöhnt**8%
## **Common questions**
- **Is soja profitable to sell on Amazon Germany?**
- The niche generates €230K/yr across 16 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the soja niche?**
- 6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in soja?**
- Top complaints mined from reviews: Geschmack insgesamt, Ernährungs Gehalt, Textur/Konsistenz – insgesamt. The return rate is 0.0%.
- **When does demand for soja peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the soja niche?**
- Listings span €1.82–€52.63; the average listing price is €19.09 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)