---
title: "Search terms — softlan weichspüler - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/softlan-weichspueler/search-terms"
last_updated: "2026-08-10T19:24:45.469Z"
locale: en
meta:
  description: "Niche score 50/100 · €98K/yr market · 177K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €98K/yr market · 177K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — softlan weichspüler - Flapen"
---

# **softlan weichspüler**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 25Growth 21Conversion 44Competition 90Returns 99Price range 72Avg price 77Brand share 20Review moat 69Quality gap 25

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****€15.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€1.81–€49.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****744.56**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€98K**

€98K/yr · 177K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Search terms