---
title: "Search terms — skills - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/skills/search-terms"
last_updated: "2026-08-10T14:05:35.759Z"
locale: en
meta:
  description: "Niche score 60/100 · €308K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · €308K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — skills - Flapen"
---

# **skills**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 20Conversion 34Competition 68Returns 92Price range 57Avg price 39Brand share 88Review moat 82Quality gap 85

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****360.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€1.00–€33.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€308K**

€308K/yr · 1.1M searches

**Avg price**

**Okay****€10.67**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms