---
title: "Skills — €308K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/skills"
last_updated: "2026-08-10T13:38:38.460Z"
locale: en
meta:
description: "Niche score 60/100 · €308K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · €308K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skills — €308K/yr Amazon DE Niche (2026) - Flapen"
---
# **skills**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 20Conversion 34Competition 68Returns 92Price range 57Avg price 39Brand share 88Review moat 82Quality gap 85
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****360.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€1.00–€33.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€308K**
€308K/yr · 1.1M searches
**Avg price**
**Okay****€10.67**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, skills is a €308K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skills market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **€320K–€427K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**47%**
Top 20: 92%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**48%**
- DEVESA Dr.Reingraber GmbH & Co.16% - The Skillbox12% - Zingbee6% - MIAOHAUSDE6% - AHEJIOO6% - WELHAEPI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/skills/trend)
## **Top skills search terms**
- **skills**436K/yr-8.1%1.6% conv. - **skills set**91K/yr+21.9%2.5% conv. - **skills borderline**120K/yr-34.6%1.7% conv. - **skills panikattacken**83K/yr-19.8%1.5% conv. - **skill**54K/yr-1.2%1.1% conv. - **ammoniak riechstäbchen**54K/yr-8.2%5.5% conv. - **panikattacken hilfsmittel**58K/yr-17.3%0.9% conv. - **ammola riechstäbchen**21K/yr+4.7%10.1% conv. - **skills box**24K/yr-13.2%1.6% conv. - **skills set stress erwachsene**21K/yr-46.3%1.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/skills/search-terms)
## **Top skills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€15K10%€31K15%€46K20%€62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMMOLA Riechstäbchen Riechampullen 10X0.4 ml**DEVESA Dr.Reingraber GmbH & Co.**€9.93**4.7★1,259 rev](https://www.amazon.de/dp/B00E680Y9E) [2**The Skillbox - Skill Hilfe Set für Erwachsene und Jugendliche bei Stress Panikattacken Belastungszustände - Skillset mit: Akupressurringen Anti-Stress-Bällen Therapieknete & AmmoLa Riechampullen**The Skillbox**€21.08**4.5★133 rev](https://www.amazon.de/dp/B0CZJ8RP78) [3**Zingbee 8 Stück Magnetische Fidget Toys Silikon Magnetkugeln Anti-Stress Bälle Sensorik Spielzeug für Erwachsene und Kinder Sensorische Magnetische Kugeln Set Stressabbau und EntspannungRosa**Zingbee**€8.83**4.7★447 rev](https://www.amazon.de/dp/B0FJXBT99D) [4**4 Stück Igelball Massage + 8 Stk Akupressur Ring Finger Skills Borderline Set Magnetic Acupressure Balls Magnetische Spiked Massage Ball Igelbälle Massageringe für Stress Relief**WELHAEPI**€6.00**4.1★224 rev](https://www.amazon.de/dp/B0CD6VDBSB) [5**20 Stück Skills Set - 2 Verstellbare Anti Stress Ring 2 Akupressur Ring 4 Massage Armbände 2 Acupressure Balls mit 6 sensorisches ring Anxiety Ring Geeignet für Massage und Stressabbau**AHEJIOO**€9.13**3.8★22 rev](https://www.amazon.de/dp/B0FQHTVY94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Selbstregulations- & Anti-Stress Toolbox für Erwachsene | Sensorische Tools bei Stress & innerer Unruhe | Fokus & Stabilisierung im Alltag | Geschenkbox**Skill2Chill**€31.16**6 rev4mo ago](https://www.amazon.de/dp/B0GHY13XHK) [**22 Stück Skills Set mit Stressball Akupressur Ring Stressabbau Erwachsene**Ourdort**€11.02**1 rev5mo ago](https://www.amazon.de/dp/B0GJRM3YYW) [**18 Stück Skills Set Skills Borderline Set 2 Skill Ball 4 Akkupressur Clip 4 Akupressur Ring 2 Verstellbare Anti Stress Ring 4 Akupressur Armband 2 igel Massagestab Für Massage Stressabbau**MIAOHAUSDE**€8.76**2 rev6mo ago](https://www.amazon.de/dp/B0GFWRLX8K) [**14 Stück Skills Set Skills Borderline Massageball 2 igel Massagestab 8 Akupressur Ring 2 Massage Armbände 2 Akkupressurbälle Geeignet für Massage und Stressabbau**MIAOHAUSDE**€7.55**0 rev7mo ago](https://www.amazon.de/dp/B0G6M9CYZJ) [**14 Stück Skills Set Skills Borderline 2 Akkupressurbälle 2 Akupressur Armband 2 Massageringe für Finger 8 Akupressur Ring Für Massage Stressabbau Zur Stressbewältigung oder Massage**MIAOHAUSDE**€6.88**0 rev7mo ago](https://www.amazon.de/dp/B0G6MJLFSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Selbstregulations- & Anti-Stress Toolbox für Erwachsene | Sensorische Tools bei Stress & innerer Unruhe | Fokus & Stabilisierung im Alltag | Geschenkbox**Skill2Chill**€31.16**5.0★**▲ 272%**](https://www.amazon.de/dp/B0GHY13XHK) [**22 Stück Skills Set mit Stressball Akupressur Ring Stressabbau Erwachsene**Ourdort**€11.02**2.0★**▲ 233%**](https://www.amazon.de/dp/B0GJRM3YYW) [**24 Stück Skills Borderline Akupressur Armband Skills Set Skills Panikattacken Akkupressurbälle Massageringe für Finger (12 Akupressur Ring 4 Clips 4 Armbänder 2 Skill Ringe 2 Akupressur Ball)**JXAXD**€9.61**4.7★**▲ 193%**](https://www.amazon.de/dp/B0G1M9F7JC) [**18 Stück Skills Set Skills Borderline Set 2 Skill Ball 4 Akkupressur Clip 4 Akupressur Ring 2 Verstellbare Anti Stress Ring 4 Akupressur Armband 2 igel Massagestab Für Massage Stressabbau**MIAOHAUSDE**€8.76**3.0★**▲ 184%**](https://www.amazon.de/dp/B0GFWRLX8K) [**14 Stück Skills Set Skills Borderline Massageball 2 igel Massagestab 8 Akupressur Ring 2 Massage Armbände 2 Akkupressurbälle Geeignet für Massage und Stressabbau**MIAOHAUSDE**€7.55**0.0★**▲ 138%**](https://www.amazon.de/dp/B0G6M9CYZJ)
**~~View all trending →~~**
## **What buyers say about skills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**14%
*“Insgesamt ein solides Produkt mit guter Verarbeitung und angenehmer Handhabung”*
**beworben Vs Tatsächliches Produkt**6%
*“genau wie beschrieben/auf den Fotos”*
**Benutzerfreundlichkeit**6%
*“super in der Handhabung,”*
**Geschmack insgesamt**6%
*“Schmeckt”*
**Preis-Leistungs-Verhältnis**5%
*“Super Preisleistung”*
**Komfort insgesamt**5%
*“Beruhigend”*
**Geruch**5%
*“Angenehmer Duft”*
**Farbe**4%
*“Die schönen Farben sorgen zusätzlich für einen positiven ersten Eindruck”*
**Sauer**4%
*“Jamjam lecker und sauer 😝👍🏻 Schmeckt”*
**Gesamtgröße**3%
*“Passt”*
### **What buyers complain about **
**Haltbarkeit**27%
*“Schnell defekt”*
**Sauer**11%
*“Der Center Shock Sour Mix ist am Anfang zwar sehr sauer,”*
**Qualität insgesamt**10%
*“- schlechte Qualität/Verarbeitung - schnell kaputt bei normaler Nutzung”*
**Gesamtgröße**8%
*“Kleiner als gedacht”*
**Geruch**5%
*“Riecht nicht so gut”*
**Preis-Leistungs-Verhältnis**3%
*“ist zu teuer”*
**Würzigkeit**3%
*“ser scharf”*
**Materialqualität**3%
*“nicht aus dem Besten Material”*
**Benutzerfreundlichkeit**3%
*“Schwierige Anwendung”*
**Funktionalität insgesamt**2%
*“Funktioniert nicht so gut”*
### **Top return reasons **
**Gesamtgröße**37%
**Haltbarkeit**14%
**Qualität insgesamt**9%
**Geruch**5%
**Defekt Material/Teile**5%
**Funktionalität insgesamt**4%
**Materialqualität**3%
**Magnetische Stärke/Adsorption**3%
**Breite**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is skills profitable to sell on Amazon Germany?**
- The niche generates €308K/yr across 37 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the skills niche?**
- 29 brands and 49 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in skills?**
- Top complaints mined from reviews: Haltbarkeit, Sauer, Qualität insgesamt. The return rate is 1.2%.
- **When does demand for skills peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the skills niche?**
- Listings span €1.00–€33.45; the average listing price is €10.67 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.
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