---
title: "Trend — shiny ipl 2.0 - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/shiny-ipl-2-0/trend"
last_updated: "2026-08-10T12:12:04.129Z"
locale: en
meta:
  description: "Niche score 33/100 · €64K/yr market · 69K searches/yr · €144.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · €64K/yr market · 69K searches/yr · €144.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shiny ipl 2.0 - Flapen"
---

# **shiny ipl 2.0**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 8Competition 20Returns 46Price range 19Avg price 60Brand share 18Review moat 75Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****516**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****€144.94**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****€65.35–€251.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****€64K**

€64K/yr · 69K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Trend