---
title: "Search terms — servietten - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/servietten/search-terms"
last_updated: "2026-08-10T11:37:21.593Z"
locale: en
meta:
  description: "Niche score 59/100 · €517K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · €517K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — servietten - Flapen"
---

# **servietten**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 32Conversion 50Competition 80Returns 97Price range 40Avg price 22Brand share 65Review moat 73Quality gap 50

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****575.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****€517K**

€517K/yr · 1.6M searches

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€2.24–€23.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€7.97**

avg listing price — sweet spot $15–$100

## Search terms